One of the mysteries of the English language finally explained.
1‘there was a trademark on the back of his jacket’
logo, emblem, sign, stamp, symbol, device, badge, crest, insignia, seal, coat of arms, shield, motif, hallmark, mark, figure, monogram, logotype, colophon
trade name, brand name, proprietary name
2‘long hair was the trademark of the hippy’
characteristic, trait, quality, attribute, feature, peculiarity, idiosyncrasy, hallmark, quirk, speciality, sign, telltale sign, penchant, proclivity
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