One of the mysteries of the English language finally explained.
1‘Edward made a bid to be crowned king of France’
ruler, sovereign, monarch, supreme ruler, crowned head, majesty, Crown, head of state, royal personage, emperor, prince, potentate, overlord, liege lord, lord, leader, chief
2‘he has become king of world football’
star, leading light, luminary, superstar, mogul, giant, master, kingpin, celebrity, lion
supremo, megastar, top dog, VIP, celeb, big name, bigwig, big cheese
North American big wheel
‘the perfume cost a king's ransom’
a fortune, a small fortune, a huge amount, a vast sum, millions, billions
a mint, a bundle, a packet, a pretty penny, a tidy sum
a bomb, loadsamoney, shedloads
big bucks, big money, gazillions
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