One of the mysteries of the English language finally explained.
1‘the store's products are innovative and effective’
original, innovatory, innovational, new, novel, fresh, unconventional, unorthodox, off-centre, unusual, unfamiliar, unprecedented, avant-garde, experimental, inventive, ingenious
advanced, modern, modernistic, ultra-modern, state-of-the-art, futuristic, pioneering, groundbreaking, trailblazing, revolutionary, radical, disruptive, newfangled
rare new-fashioned, neoteric
In this article we explore how to impress employers with a spot-on CV.