One of the mysteries of the English language finally explained.
1‘she relied on hype and headlines to stoke up interest in her music’
publicity, advertising, promotion, marketing, puff, puffery, propaganda, exposure
boost, push, fanfare, build-up
plug, plugging, razzmatazz, ballyhoo
1‘this was another stunt to hype a new product’
publicize, advertise, promote, push, boost, merchandise, give publicity to, give a puff to, puff, puff up, build up, talk up, bang the drum for, beat the drum for
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