One of the mysteries of the English language finally explained.
1‘he was unfamiliar with the local customs and culture’
tradition, practice, usage, observance, way, convention, procedure, ceremony, ritual, ordinance, form, formality, fashion, mode, manner
shibboleth, sacred cow, unwritten rule
mores, way of doing things
2‘it is our custom to visit the Lake District in October’
habit, practice, routine, way, wont
3‘special offers to attract custom away from competitors’
customers, shoppers, buyers, purchasers, consumers
4‘if you keep me waiting I will take my custom elsewhere’
business, patronage, trade, support
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