One of the mysteries of the English language finally explained.
1‘the build-up of military strength’
increase, growth, expansion, spread, enlargement, escalation, development, accumulation, proliferation, multiplication, snowballing, mushrooming
2‘the build-up of carbon dioxide in the atmosphere’
accumulation, building up, accretion, gathering, amassing
3‘the build-up for the World Cup’
publicity, promotion, advertising, puff, marketing, propaganda
informal hype, plugging, plug, ballyhoo, hoo-ha
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