One of the mysteries of the English language finally explained.
1‘consumers have the capacity to resist the blandishments of advertisers’
flattery, cajolery, coaxing, wheedling, honeyed words, smooth talk, soft words, blarney
fulsomeness, simpering, fawning, toadying, ingratiating, ingratiation, currying favour, inveiglement
informal sweet talk, soft soap, smarm, spiel, ego massage, buttering up, cosying up, cuddling up
British informal flannel
NZ Australian informal guyver, smoodging
archaic glozing, lip salve, cajolement
In this article we explore how to impress employers with a spot-on CV.