One of the mysteries of the English language finally explained.
1‘small household articles’
object, thing, item, unit, artefact, piece of merchandise, commodity, product
device, gadget, contrivance, instrument, utensil, tool, implement
informal whatsit, what-d'you-call-it, what's-its-name, whatchamacallit, thingummy, thingy, thingamabob, thingamajig, oojamaflip, oojah, gizmo
British informal gubbins, doodah, doobry
North American informal doodad, doohickey, doojigger, dingus
NZ Australian informal thingo
2‘he wrote an article on the subject’
essay, report, account, story, write-up, feature, item, piece, piece of writing, composition, column, paper, tract, study, review, commentary, treatise, analysis, disquisition, discourse
North American theme
3‘the crucial article of the treaty’
clause, section, subsection, point, item, paragraph, division, subdivision, heading, part, bit, passage, portion, segment
provision, proviso, stipulation
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