Definition of word of mouth in English:

word of mouth


  • Spoken communication as a means of transmitting information.

    ‘slander is a defamatory statement made by word of mouth’
    [as modifier] ‘word-of-mouth praise’
    • ‘A good experience creates positive word-of-mouth, and that brings more customers.’
    • ‘Information in Somalian culture is often communicated by word of mouth and radio is very important in this process.’
    • ‘The information is then spread by word of mouth and mobile phone text messages.’
    • ‘He subleased a small commercial kitchen and found customers mostly by word of mouth.’
    • ‘He would like to know how negative word-of-mouth communication affects consumer thoughts about a product.’
    • ‘The business boomed, with new customers hearing about him mostly through word-of-mouth.’
    • ‘Interestingly, the company doesn't do much advertising, instead relying on word-of-mouth and sponsorship of events.’
    • ‘There was virtually no publicity but the number of spectators kept increasing by the day, obviously due to word-of-mouth publicity.’
    • ‘The coast-to-coast operation works with almost no budget and has thrived on word-of-mouth since its inception.’
    • ‘Lack of effective marketing has to be addressed and the makers should take pains to carry out word-of-mouth marketing of their films.’


word of mouth

/ˌwəːd əv ˈmaʊθ/