Definition of Viyella in English:

Viyella

noun

trademark
  • [mass noun] A fabric made from a twilled mixture of cotton and wool.

    [as modifier] ‘a green Viyella blouse’
    • ‘No wonder those who still wear tweed jackets, Viyella shirts and ‘frocks’, as opposed to dresses, can't stand them in return.’
    • ‘Because Viyella is new here in Marlborough it was a good chance to show ourselves to the people of Marlborough.’
    • ‘Tickets are available from Viyella or Marlborough Prospect shops.’
    • ‘Clients include Viyella, Windsmoor, Brook Taverner and many more; they have a successful website and are planning to introduce a company pension scheme.’
    • ‘Coats will be exiting the apparel business in order to focus on its profitable global threads business, as well as its Jaeger and Viyella retail operations.’

Origin

Late 19th century: from Via Gellia, a valley in Derbyshire where it was first made.

Pronunciation:

Viyella

/vʌɪˈɛlə/