Definition of viral marketing in English:

viral marketing

noun

mass noun
  • A method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.

    as modifier ‘a carefully designed viral marketing strategy’
    • ‘The most common viral marketing delivery method - HTML e-mail - can pose a technical problem.’
    • ‘But unlike his early success - enabled by a banking system that is robust and easy to use - he has run into major problems that can't be fixed with a simple Web site and viral marketing.’
    • ‘We don't send out paper reports, in part because of the expense, but also because it discourages viral marketing.’
    • ‘The use of specific Internet marketing tactics such as micro sites and viral marketing to woo select Web users has become particularly enticing.’
    • ‘Could this be one massive corporate viral marketing scheme?’
    • ‘The company also provides website design and CD-Rom and plasma-screen presentations services as well as viral marketing and database integration.’
    • ‘One of the most popular methods of online marketing, however, is viral marketing or word of mouth.’
    • ‘Unlike television commercials, which are passive, games and viral marketing techniques allow you to capture the viewer's interest and allow them to learn more about the product..’
    • ‘The site's notoriety also gained momentum online with banner buys and e-mail and viral marketing.’
    • ‘His current research interests include P2P business models, online communities, permission marketing, viral marketing, personalization, spamming, and privacy.’
    • ‘Haven't we seen this trend before - in push media, home-page building sites, portals, and viral marketing?’
    • ‘Although this not a virus or a worm, these viral marketing campaigns have the potential to clog up a large amount of a company's email bandwidth like a mass-mailing worm.’
    • ‘The company offers viral marketing, opt-in reward programs and direct marketing.’
    • ‘Because online viral marketing campaigns usually require customers to send e-mails to friends, many companies have wondered whether these messages could run afoul of anti-spam laws.’
    • ‘With a little ingenuity and viral marketing, however, E-mail marketing can be used for acquiring new customers as well as retaining old ones.’
    • ‘Instead of providing personal e-mail newsletters and using viral marketing tactics to build online communities of support, they post Web pages that collect dust.’
    • ‘It is old-fashioned viral marketing in the truest sense of the word.’
    • ‘Although all of the services say their click-through and success rates are high, analysts have no way of knowing how well viral marketing is doing on an aggregate basis.’
    • ‘In London, it's been one of the most successful viral marketing stories ever.’
    • ‘The whole point of viral marketing isn't to trick people, but to make the advertising interesting and engaging so that people want to find out more about your product.’

Pronunciation

viral marketing