Definition of vanity sizing in English:

vanity sizing


  • [mass noun] The practice of assigning smaller sizes to articles of manufactured clothing than is really the case, in order to encourage sales.

    • ‘Over the years, vanity sizing has ensured that standardised clothing measurements have become less reliable.’
    • ‘Any woman who has braved a changing-room recently will have noticed that more retailers are adopting a ' vanity sizing ' policy.’
    • ‘The scam known as "vanity sizing" flatters customers into thinking they are slimmer than they really are.’
    • ‘Because of a reporting error, the name of pattern maker and author Kathleen Fasanella was misspelled in a Page One story on Friday about vanity sizing.’