One of the mysteries of the English language finally explained.
The practice of assigning smaller sizes to articles of manufactured clothing than is really the case, in order to encourage sales.
- ‘The scam known as "vanity sizing" flatters customers into thinking they are slimmer than they really are.’
- ‘Because of a reporting error, the name of pattern maker and author Kathleen Fasanella was misspelled in a Page One story on Friday about vanity sizing.’
- ‘Any woman who has braved a changing-room recently will have noticed that more retailers are adopting a ' vanity sizing ' policy.’
- ‘Over the years, vanity sizing has ensured that standardised clothing measurements have become less reliable.’
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