One of the mysteries of the English language finally explained.
The process of making frequent adjustments in the price of a product in response to certain market factors, such as demand or competition.
- ‘The Journal practiced yield management by increasing its subscription price from $175 to $189 in October.’
- ‘The company still does not boast a yield management system that can rival those found in other transportation industries, particularly airlines.’
- ‘We also identified that certain characteristics that affect the availability of the fares would be handled by the yield management system.’
- ‘This is an airline who is obsessive about yield management and over-capacity on the very profitable international routes.’
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