Definition of viral marketing in English:

viral marketing

noun

  • A method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.

    [as modifier] ‘a carefully designed viral marketing strategy’
    • ‘With a little ingenuity and viral marketing, however, E-mail marketing can be used for acquiring new customers as well as retaining old ones.’
    • ‘One of the most popular methods of online marketing, however, is viral marketing or word of mouth.’
    • ‘His current research interests include P2P business models, online communities, permission marketing, viral marketing, personalization, spamming, and privacy.’
    • ‘But unlike his early success - enabled by a banking system that is robust and easy to use - he has run into major problems that can't be fixed with a simple Web site and viral marketing.’
    • ‘Unlike television commercials, which are passive, games and viral marketing techniques allow you to capture the viewer's interest and allow them to learn more about the product..’
    • ‘Instead of providing personal e-mail newsletters and using viral marketing tactics to build online communities of support, they post Web pages that collect dust.’
    • ‘The use of specific Internet marketing tactics such as micro sites and viral marketing to woo select Web users has become particularly enticing.’
    • ‘Although this not a virus or a worm, these viral marketing campaigns have the potential to clog up a large amount of a company's email bandwidth like a mass-mailing worm.’
    • ‘Although all of the services say their click-through and success rates are high, analysts have no way of knowing how well viral marketing is doing on an aggregate basis.’
    • ‘The site's notoriety also gained momentum online with banner buys and e-mail and viral marketing.’
    • ‘The company offers viral marketing, opt-in reward programs and direct marketing.’
    • ‘Could this be one massive corporate viral marketing scheme?’
    • ‘The whole point of viral marketing isn't to trick people, but to make the advertising interesting and engaging so that people want to find out more about your product.’
    • ‘The company also provides website design and CD-Rom and plasma-screen presentations services as well as viral marketing and database integration.’
    • ‘The most common viral marketing delivery method - HTML e-mail - can pose a technical problem.’
    • ‘Haven't we seen this trend before - in push media, home-page building sites, portals, and viral marketing?’
    • ‘Because online viral marketing campaigns usually require customers to send e-mails to friends, many companies have wondered whether these messages could run afoul of anti-spam laws.’
    • ‘We don't send out paper reports, in part because of the expense, but also because it discourages viral marketing.’
    • ‘It is old-fashioned viral marketing in the truest sense of the word.’
    • ‘In London, it's been one of the most successful viral marketing stories ever.’