Definition of understored in US English:



  • Supplied with fewer retail stores than the market demands.

    ‘specific market niches in which Chicago is understored compared to Los Angeles and New York’
    • ‘But the retail sector contains enormous opportunities: New York City remains sorely understored compared with the rest of the country.’
    • ‘Several markets in the U.S. with high-growth population rates are relatively understored and need more pharmacies.’
    • ‘Despite the rapid residential growth in the area, he notes that Lancaster County is very understored and underserved based on national benchmarks.’
    • ‘Secondly, Argentina was greatly understored having only a couple of foreign retailers.’
    • ‘Furthermore, the immediate area surrounding the South Bay Pavilion is still understored.’