Definition of underprice in English:

underprice

verb

[WITH OBJECT]
  • 1 Sell or offer (something) at too low a price.

    ‘we try not to underprice our books, while making sure they are still a good buy’
    • ‘People have underpriced stocks because of what they see on television.’
    • ‘Bargain-hunters use book value to measure how underpriced a stock is, relative to its assets.’
    • ‘‘What we've had to do up to now is overprice things at the beginning, to compensate for underpricing at the end of the season,’ he explains.’
    • ‘His logic is simple: ‘Most consumer magazines are, in my view, way underpriced.’’
    • ‘Many companies deliberately underpriced policies to boost market share.’
    • ‘When carriers underpriced their workers' compensation product to gain market share in the late 1990s, some carriers became insolvent.’
    • ‘The company is also expressly forbidden by legislation from underpricing its services to gain market share.’
    • ‘Watercolours are not understood and are therefore incredibly underpriced.’
    • ‘It may be that such a company has underpriced its products, leaving it insufficient margin to cover its fixed costs.’
    • ‘The less informed investor is just as likely to bid on a ‘properly’ priced offering as an underpriced one.’
    • ‘Some say insurers had underpriced their policies to build market share and then, in 2002, raised rates in hopes of recouping their losses.’
    • ‘The food was solid, if unimaginative, and was certainly not underpriced.’
    • ‘Various studies have come to the conclusion that gold is severely underpriced.’
    • ‘Too many new entrepreneurs harm their own prospects by underpricing their goods and services.’
    • ‘However, now more than half of the original insiders seem to think the shares are somewhat underpriced in the $85 to $95 range.’
    • ‘The fundamental problem is that for most people (that is, other than the genuinely poor or those facing catastrophic illness), especially the well-paid, medical services are underpriced.’
    • ‘We also increased the prices at the top level after doing some research which showed that we were underpriced in comparison with other big events.’
    • ‘And then he comes at me by saying, ‘Well, but there are some stocks that are underpriced.’’
    • ‘Mortgage securities are being issued in record quantities, home prices are rising smartly, and the pricing of underlying credit risk is again being severely underpriced.’
    • ‘By the late 1980s, the company had lost significant market share and had to underprice its products to keep them viable.’
    1. 1.1 Sell or offer something at a lower price than (the competition)
      ‘Wal-Mart has underpriced its traditional competitors’
      • ‘Well, from a competitive strategy standpoint, the reader is absolutely correct; the pharma companies will not underprice themselves in the Canadian market if it threatens their US profits.’
      • ‘I hadn't studied my competition and I didn't know what they were charging, so I underpriced.’
      • ‘Firms with poor prospects are reluctant to underprice because they are not likely to have the opportunity to make this up on a second offering of equity.’
      • ‘The magnitude of underpricing increased during the first month of aftermarket trading before being eliminated.’

Pronunciation:

underprice

/ˌəndərˈprīs/