Definition of unboxing in US English:



  • An act or instance of removing a newly purchased product from its packaging and examining its features, typically when filmed and shared on a social media site.

    ‘you might want to take a look at the first two videos: we've included an unboxing, so you'll see how your smartphone would arrive’
    as modifier ‘the unboxing video is around 15 minutes long’
    • ‘For those who want to share in the joy without actually parting with their cash, there's unboxing.’
    • ‘I have been watching cell phone reviews and unboxings for a few years now.’
    • ‘The Vietnamese site has a video of the product unboxing.’
    • ‘Now, I test gadgets all the time, and I don't typically find unboxings exciting.’
    • ‘The Boy Genius got his hands on a much-wanted smartphone that nobody else has and posted unboxing shots for us all.’
    • ‘Don't pretend you're too self aware and mature to enjoy watching someone open a box with a thing inside - we know you like unboxings.’
    • ‘We recommend you don't look if you want to have the full impact of your unboxing.’
    • ‘Check out the full review, as well as some unboxing pics by hitting the link.’
    • ‘You can read about the unboxing and setup experience in the first part.’
    • ‘In the spirit of getting an early look at upcoming hardware, MSI sent us its motherboard for an exclusive video unboxing and preview.’