Definition of trend in English:

trend

noun

  • 1A general direction in which something is developing or changing.

    ‘an upward trend in sales and profit margins’
    • ‘Returning to the pectoral limb, we can easily make out two general trends.’
    • ‘Any measure of geographical variation or time trends needs to ensure comparability of numerator and denominator data.’
    • ‘The revolution in English football has led to the development of some disturbing trends, however.’
    • ‘They observed differences between the samples and made note of some general trends.’
    • ‘The trend indicates the general tendency or direction over the long-term.’
    • ‘They also reportedly stressed the importance of such positive trends to be sustained in the weeks ahead.’
    • ‘At any rate, there is a worrying trend developing along the North Mayo coast.’
    • ‘But we expect the general trend in 2000 will be in the opposite direction to last year.’
    • ‘As a general trend, sales of Irish newspapers have declined during the past quarter.’
    • ‘The editors followed the general trends within economic history, whose foundations were developed elsewhere.’
    • ‘The exercise has also come about because of housing developments in the area which could affect population trends.’
    • ‘Certainly in New South Wales, new trends are developing in terms of where foster families are in 2003.’
    • ‘The general trend is towards currency management against a basket which reflects the trading mix of imports and exports.’
    • ‘Only a few years ago, in 1999 to be precise, Al used to call upward price trends a threat.’
    • ‘We know of no previous reports of angina incidence trends in Britain based on reviews of medical records from general practices.’
    • ‘As is apparent in the current analysis, the trends were general, and not discrete.’
    • ‘However, there are some general trends that depend more on the species than on the gene.’
    • ‘Some trends may be apparent but other changes may occur which may contradict the general direction of the trend.’
    • ‘The most recent batch reverse that trend, generally showing the parties to be even.’
    • ‘The point is that the general trend is moving in the positive direction.’
    tendency, movement, drift, swing, shift, course, current, run, direction, inclination, leaning
    View synonyms
  • 2A fashion.

    ‘the latest trends in modern dance’
    • ‘And the channel that plays the hit music is now setting trends in fashion.’
    • ‘Politicians now think that a few glib punchlines and a couple of fashionable trends will pull them closer to young people.’
    • ‘But what is the real impact on the home front of our obsession with fashionable and vogue trends?’
    • ‘I confess it is a fashionable trend, but in summer, I think most people choose cotton or silk.’
    • ‘For office supply stores, color and fashion trends spell opportunity and risk.’
    • ‘As a matter of fact, I don't like anything to do with fashions or trends.’
    • ‘As far as retro fashion trends go, the fifties may be here to stay awhile.’
    • ‘Tiny bikini underwear is gaining in prevalence simply because of today's fashion trends.’
    • ‘Fashion trends in general are strongly influenced by music, TV and film celebrities.’
    • ‘However, new electronics features as usual will ameliorate such negative trends.’
    • ‘Prices in the art market are to a high degree influenced by fashionable trends.’
    • ‘His studies have shown that fashion and social trends and even consumer buying habits often reflect humanity's search for a deeper meaning.’
    • ‘In the future, demographics may alter food trends in yet different directions.’
    • ‘The gardens of the time were eclectic and people wanted the latest trends from home and abroad - leading to some extravagant features.’
    • ‘These days, in contrast, fashion trends emanate from a diverse range of sources.’
    • ‘It's all about style and cars and fashion and trends and shape and form, so it's a great marriage.’
    • ‘Someone had better spare me from their ramblings of fashion trends and marriage.’
    • ‘The mall promoted trends and high fashion, which were two things Rebecca didn't follow.’
    • ‘This technique serves to identify drug use trends at an early stage in their development.’
    • ‘Even without a single currency, that is where we are sharing cultures, fashion and lifestyle trends.’
    fashion, vogue, style, mode, craze, mania, rage
    View synonyms
  • 3A topic that is the subject of many posts on a social media website within a short period of time.

    ‘for more than 20 days in a row, most of the top Twitter trends were Olympics-related’
    • ‘The story has staked its claim amongst the trending topics, holding 8 of the 10 UK trending topic spots and 4 of the 10 worldwide trends.’
    • ‘At-a-glance access to the hottest Twitter trends helps you keep up with the zeitgeist.’
    • ‘Within a few hours of the match, reference to the incident was both headline news around the country and the top trend on Twitter worldwide.’
    • ‘Within an hour, her name was a Twitter trend in the United States.’
    • ‘This is the second night in a row that soaps have taken over Twitter trends.’
    • ‘Users can click "see more" for a full list of trends buzzing on Facebook.’
    • ‘The late actor was among the top five trends on microblogging site Twitter.’
    • ‘Trends on Twitter rarely last beyond a day.’
    • ‘This is the year end list of the best trends on Facebook in specific categories.’
    • ‘The 29-year-old became the top Twitter trend minutes after he won the bronze.’
    • ‘It has an interactive map with national, state and local election results and a "social" section with Twitter and Facebook comments and trends.’

verb

[NO OBJECT]
  • 1Change or develop in a general direction.

    ‘unemployment has been trending upward’
    • ‘Cable modem services, with monthly fees trending upward to a rough average of $45, have proved popular and sticky in the face of all the growth pains.’
    • ‘These improvements, whilst trending in the right direction, are somewhat variable from week to week.’
    • ‘The growth has been slower since then, but still trending upward (currently at 29%)…’
    • ‘Our recruiting figures have not looked better for a number of years and our retention is trending in the right direction.’
    • ‘Homes are in, pubs are out, according to development trends.’
    • ‘At that time, results for the subgroup of African Americans trended in the same direction, but were not conclusive.’
    • ‘In general, rural Federal-Aid mileage trended toward a higher proportion of higher quality surface types.’
    • ‘In fact, cancer rates were trending downwards in all developing countries prior to screening programmes having been initiated in the 1960s.’
    • ‘Are the occurrences trending downward or upward?’
    • ‘The Finance Ministry has offered an annual interest rate of 6.4 percent for its seven-year saving bonds to be issued for the 2006 fiscal year, saying general interest rates are trending higher.’
    • ‘And all the leading economic indicators are trending upward.’
    • ‘Although the blue states are still considerably wealthier than the red states, the red states are currently trending upwards at a faster rate.’
    • ‘The core inflation measure made its debut in the early 1970s when the headline inflation rate was trending sharply upwards.’
    • ‘After hitting a low of $28.55 two days after the half year results announcement, it trended steadily upward to reach a high of $30.98 last Tuesday.’
    • ‘But AIDS drugs development is trending downward.’
    • ‘But even academics who study plagiarism say they're not sure whether dishonesty is trending upward.’
    • ‘Thus, any forging of a pair-bond system within the species which trended toward promiscuity would be very slow to congeal across generations.’
    • ‘As is commonly the case in willingness-to-accept auctions, they found that median bids were relatively high in the first bidding round and generally trended downward as the experiment progressed.’
    • ‘When one looks at the figures, one can see the graph of employment opportunities rocketing up over the last 5 years and the unemployment figures trending downwards.’
    • ‘Like I said, the unemployment rate has trended down.’
    move, go, tend, head, drift, gravitate, swing, shift, turn, incline, lean, veer
    View synonyms
    1. 1.1(especially of geographical features) bend or turn away in a specified direction.
      ‘the Richelieu River trends northward to Lake Champlain’
      • ‘The paleoshoreline trended roughly northwest-southeast through the Big Bend region at that time.’
      • ‘Structurally, the Centroiberica zone is characterized by very long, narrow synclines trending northwest to southeast, concordant to the general Armorican trend.’
      • ‘Between the major transform faults are sections of spreading centres many hundreds of kilometres long but still typically trending obliquely to the spreading direction.’
      • ‘A regional swarm of dykes trending east-west to SE-NW, and mainly consisting of minette and mela-syenite to mela-granite porphyries, cuts the older granitoids but does not affect the younger generation of intrusions.’
      • ‘This zone forms a narrow band that trends from Loch Eriboll south to the Isle of Skye, and is bounded on the east by the Moine thrust fault.’
  • 2(of a topic) be the subject of many posts on a social media website within a short period of time.

    ‘I've just taken a quick look at what's trending on Twitter right now’
    ‘today's top trending topics’
    • ‘Astronomers say that they have sent so many Perseid tweets, that they have displaced Disney's "Hannah Montana" star, Miley Cyrus, as the top trending topic on Twitter.’
    • ‘"RIP Kanye West" became the top trending topic on Twitter and the number one search term on Google.’
    • ‘By the end thanks to buzz on (sorry) Twitter it was standing room only and the tag we chose to flag posts from the room #kebab was "trending" on Twitter search as one of the most talked-about phrases of the hour.’
    • ‘Of course on Wednesday morning, the top trending topic in San Francisco and the rest of the world was the same - Apple's new iPad tablet computer.’
    • ‘The meme started at 11 am CST and spiked around 3 pm when it became a trending topic.’
    • ‘Social media blog Mashable wrote: "Trending topics are a great way to find out what's hot in the Twitterverse, but they're also a haven for malicious hackers and spammers."’
    • ‘At one point yesterday, tags related to Apple's iPad occupied seven of the top 10 trending topics on Twitter, such was the excitement over its launch.’
    • ‘We'll take a look at some of the M. J. stuff trending on the Web.’
    • ‘By the following weekend, Paranormal Activity had become Twitter's most popular trending topic, the movie's Facebook page had over 125,000 fans, and the website had sailed past 1 m hits.’
    • ‘KFC is still trending on Twitter - mostly in part to the brilliant Oprah grilled chicken giveaway.’
    • ‘This result is not surprising; an informal view of trending topics on Twitter reveals spammers often use multiple unrelated hashtags as well as URLs in their tweets.’
    • ‘Essentially, editors "update regularly, reply to followers, follow trending topics and apply hashtags where appropriate."’
    • ‘Exciting things like 'Stockport', 'Sugababes' and 'ebay' are trending in Manchester at the moment.’
    • ‘News of Michael Jackson's death flooded the internet last night, dominating Google trends and Twitter's trending topics as users sent out tributes and relayed reports from sites such as TMZ.com’
    • ‘Popular topics, known as "trending" topics, appear on the main Twitter page and can significantly increase the number of tweets containing that topic.’
    • ‘See what's trending on Twitter in your local area at Trendsmap.’
    • ‘The "we love the NHS" trending topic was so popular that the site crashed on Wednesday night.’
    • ‘The controversy is trending on Twitter after this bizarre voicemail from his wife.’

Origin

Old English trendan revolve, rotate of Germanic origin; compare with trundle. The verb sense turn in a specified direction dates from the late 16th century and gave rise to the figurative use assume a general tendency in the mid 19th century, a development paralleled in the noun.

Pronunciation:

trend

/trend/