Definition of trademark in US English:



  • 1A symbol, word, or words legally registered or established by use as representing a company or product.

    • ‘The same symbol might function as a trademark, a service mark and a trade name, depending on the context in which it is used.’
    • ‘Some marketing managers who should know better suggest legally ineffective trademarks for their products.’
    • ‘The author cites four key types of intellectual property: trademarks, copyrights, patents, and trade secrets.’
    • ‘You could register it as a trademark or service mark, but in this case, for what?’
    • ‘Even more than corporate logos and trademarks, the symbolism embedded in flag design is emotionally, philosophically, and politically charged.’
    • ‘All product names are either registered trademarks of the respective companies or fictional entities, work it out yourself!’
    • ‘I'm not advising anybody to break the law, or to violate trademarks or service marks or proprietary names or anything like that.’
    • ‘A firm that exits an industry might be able to sell its trademarks and brand names to a continuing firm, but most likely would recover only a small amount of its earlier spending on advertising.’
    • ‘Intangible assets are a firm's nonphysical sources of value, such as its patents, brands, trademarks, copyrights, customer lists and other intellectual capital.’
    • ‘Grounds for the refusal were not made public, but the 1996 Trade Marks Act forbids registration of trademarks which are ‘contrary to public policy or to accepted principles of morality’.’
    • ‘Generic words are never protectable as trademarks, and descriptive words are protectable as trademarks only upon showing of acquired distinctiveness.’
    • ‘In its simplest terms, a franchise is a license from the owner of a trademark or trade name permitting another to sell a product under that name or mark.’
    • ‘Users can also find out how to protect their intellectual property by attending a free intellectual property searching workshop on patents, trademarks and registered designs.’
    • ‘As such, the usefulness of trademarks in establishing brand names is their relevant aspect here.’
    • ‘Legal vigilance over brand names and trademarks is a product of our hyper-litigious society.’
    • ‘Naturally, the different systems and jurisdictions for registering trademarks and domain names have given rise to immense difficulties.’
    • ‘They were to make a joint application with the Plaintiff for the registered trademark.’
    • ‘All other names are trademarks or registered trademarks of their respective companies.’
    • ‘Other problematic areas include intellectual property rights, trademarks and data protection.’
    • ‘So we are now registering county crests as trademarks.’
    logo, emblem, sign, stamp, symbol, device, badge, crest, insignia, seal, coat of arms, shield, motif, hallmark, mark, figure, monogram, logotype, colophon
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    1. 1.1 A distinctive characteristic or object.
      ‘it had all the trademarks of a Mafia hit’
      • ‘Diane touched her pen to her lips, her trademark sign that the guest has just said something deeply profound.’
      • ‘It features his trademark blend of R&B ballads and up-tempo tunes.’
      • ‘Their distinctive trademarks, those interlocking guitars and precise rhythms, are sharp and slick - although the songs don't exactly leap out at you.’
      • ‘Her most memorable roles are stamped with her trademark characteristics, by turns wry, matey and spikily defiant.’
      • ‘Their distinctive, close-harmony singing became their trademark and survived musical fashion and family rifts.’
      • ‘Remediation is a trademark characteristic of weblogs but it is hardly a new idea.’
      • ‘The mount is one of the trademark positions of Brazilian Jiu-Jitsu.’
      characteristic, trait, quality, attribute, feature, peculiarity, idiosyncrasy, hallmark, quirk, speciality, sign, telltale sign, penchant, proclivity
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[with object]usually as adjective trademarked
  • 1Provide with a trademark.

    ‘they are counterfeiting trademarked goods’
    • ‘For superfocused searches, such as determining whether a phrase is trademarked, look for a specialty search engine on that topic.’
    • ‘How can ‘Olympics’ be trademarked in the first place, if the term has been in use for the last 2000 or so years?’
    • ‘Also, a ton of companies have probably trademarked the color yellow - but they only get it for that product.’
    • ‘The artist's name and signature are often trademarked.’
    • ‘Even if your product is patented, trademarked, and protected to the hilt in the U.S., you might not have any protection at all once you start selling overseas.’
    • ‘If you plan to grow your label into a brand you may also want to consider trademarking your company name.’
    • ‘Our logo has been trademarked now in Ireland and in Europe and we're nearly finished the process in the US.’
    • ‘They say that it's not for commercial use in the terms and whatnot, but an easier way to enforce it is to just disallow anything that looks like it might be trademarked or copyrighted.’
    • ‘I know that uproars about trademarked words are old hat, but can a supposedly ethical organisation really trademark the term ‘indigenous’?’
    • ‘I have even trademarked the name in case the idea flies.’
    • ‘If your company sells on the Web or even has a bare-bones Web presence, you should consider trademarking your corporate names and symbols in other countries.’
    • ‘In 1987, he trademarked the name Kamut in order to market khorasan wheat, a high-protein, high-selenium, hypoallergenic grain purported to have its origins in ancient Egypt.’
    • ‘Then I copied the logos and trademarked slogans of the printer manufacturers and started composing my own colorful work.’
    • ‘He has even trademarked the phrase ‘Mozart Effect’.’
    • ‘Its designs are copyrighted and its name is trademarked.’
    • ‘Be aware of which fitness names have been trademarked.’
    • ‘As the company trademarked the color pink for its home insulation products, it seems fitting that it treats its gay employees fairly.’
    1. 1.1 Identify (a habit, quality, or way of life) as typical of someone.
      ‘his trademarked grandiose style’
      • ‘Austerity is her trademarked stage personality, most strikingly as Glyndebourne's icy Carmen a couple of summers ago.’
      • ‘She founded the legendary drag festival that is held in Manhattan every year, and created her own trademarked routine of singing and dancing fused with stand-up comedy.’
      • ‘The animator extraordinaire brings his trademarked weirdness to feature-length once more with this new release.’
      • ‘The sound is a mile away from the stadium rock that the band would trademark later in their careers.’
      • ‘I love the director's over-the-top sense of humour, especially his trademarked vision of the media of the future.’