Definition of trade show in US English:

trade show

(also trade fair)

noun

  • An exhibition at which businesses in a particular industry promote their products and services.

    ‘you've got to attend trade shows to find out what's new and unique in the business’
    • ‘A trade fair was staged in the university's exhibition centre, and attracted hundreds of visitors.’
    • ‘Trade fairs do present opportunities to gain footholds in export markets.’
    • ‘The famous international trade fairs held here contribute to Frankfurt's metropolitan reputation.’
    • ‘The winner will be announced during the record industry's annual trade fair in Cannes.’
    • ‘They wanted him to exhibit a prototype at their big annual trade fair.’
    • ‘Since trade shows only happen a few times a year, we try to bring you insight and advice from successful shops owners throughout the rest of the year in our articles.’
    • ‘Attendees will have an opportunity to see some of the hottest products on the market as the trade show floor opens.’
    • ‘I continue to attend as many of the trade shows as possible, take classes, and try to stay updated on the most current design trends.’
    • ‘International wine trade shows are nothing new.’
    • ‘You should participate regularly at relevant trade fairs for your product.’