Definition of touchpoint in English:

touchpoint

noun

  • 1A point of contact or interaction, especially between a business and its customers or consumers.

    ‘every touchpoint must reflect, reinforce, and reiterate your core brand strategy’
  • 2A point of reference.

    ‘one of the cultural touchpoints for the late 1990s’
  • 3A touch-sensitive area on an electronic device.

  • 4A time, condition, or circumstance that is vulnerable or unstable enough to precipitate a highly unfavorable, possibly devastating outcome.

    ‘a touchpoint for world conflagration’
  • 5Psychology
    The time in a child's development that precedes an appreciable leap in physical, emotional, or cognitive growth.

Pronunciation

touchpoint

/ˈtəCHˌpoint/