Definition of strategy in US English:



  • 1A plan of action or policy designed to achieve a major or overall aim.

    ‘time to develop a coherent economic strategy’
    ‘shifts in marketing strategy’
    • ‘Organisers hope the conference can help develop new strategies and new marketing programmes.’
    • ‘They will meet up for the first time next week to plan their strategy in dealing with the expected hordes of visitors.’
    • ‘They were there as part of a longer-term strategy to identify and foster new talent.’
    • ‘We will have to agree strategies and design policies that will make things happen differently.’
    • ‘It has now been forced to conduct a major review in an attempt to find a long-term strategy for its survival.’
    • ‘Once a draft plan for the strategy has been drawn up the people of Lancashire will be asked for their views.’
    • ‘Of course, no one plans their distribution strategy on domestic audiences alone.’
    • ‘He is sure to earn millions basking in the success of his military strategy.’
    • ‘In both, I think we see the effects of a design strategy which pursues perfection.’
    • ‘Diversification is a strategy that is designed to provide a company with some degree of stability.’
    • ‘Taken as a whole, this endeavour can be seen as a long-term strategy for winning the peace.’
    • ‘To accept the reality and truth helps us to plan our strategy to come out of such predicaments.’
    • ‘Major progress, in terms of a long-term strategy, came with the Europe Agreements.’
    • ‘You cannot design diversity strategies around what is good for private business.’
    • ‘Below are some personal finance and tax relief tips which may help you in planning your financial strategy.’
    • ‘The second prong of his strategy is to achieve further reforms of the labour market.’
    • ‘The strategy is a national strategy and it is designed to benefit the whole country.’
    • ‘A series of exhibitions has been planned to explain the strategy and seek contributions.’
    • ‘The City of Windhoek is gearing itself to effect a major shift in its marketing strategy.’
    • ‘The government need to come up with short term and long term strategies to resolve the issues.’
    • ‘The pension funds have a different mix of strategies designed to encourage customers to take the plunge.’
    master plan, grand design, game plan, plan of action, plan, policy, proposed action, scheme, blueprint, programme, procedure, approach, schedule
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    1. 1.1 The art of planning and directing overall military operations and movements in a war or battle.
      Often contrasted with "tactics" (see tactic)
      • ‘Through careful strategy, Cromwell gained an unlikely victory at the Battle of Dunbar.’
      • ‘A great deal has been written about the failure of military strategy in Iraq.’
      • ‘John Ware investigates how Allied strategy has been tested in the heat of battle.’
      • ‘There is no such a thing as purely military advice when it comes to issues of strategy.’
      • ‘Stalin felt that the key to victory was as much political and economic strategy as military.’
      • ‘The shelves are lined with books of military strategy and political analysis.’
      • ‘Lord Carver begins with a chapter on campaign strategy which helpfully sets the scene.’
      • ‘One aspect of grand strategy in war which isn't obvious to the layman is the idea of initiative.’
      • ‘The height of strategy is not to subdue the enemy in battle, but to subdue him without fighting at all.’
      • ‘He often proved more expert than the experts, both in peacetime economics and in wartime strategy.’
      • ‘The same is true for military strategy, which does not only refer to army training.’
      • ‘Control of information and propaganda has always been a central plank of war strategy.’
      • ‘In the current war, virtual warfare has become an explicit part of military strategy.’
      the art of war, military science, military tactics
      View synonyms
    2. 1.2 A plan for military operations and movements during a war or battle.
      ‘nonprovocative defense strategies’
      • ‘It requires a new attitude toward the battle and new strategy on the battlefield.’
      • ‘What is the exit strategy of the Royal Marines, are they going to be there for the next ten years or three months?’
      • ‘Firstly, devote as much care to your media strategy as you do to your military strategy.’
      • ‘It's hard to find victory or exit strategies or any other sanity in what's happening.’
      • ‘It's science fiction but it gives a good inside on war strategies and tactics.’
      • ‘The new structure of the army brought first a new tactic and then a new strategy.’
      • ‘Certainly the Maginot Line was constructed in the service of a defensive strategy.’
      • ‘Much of our military strategy and most of our foreign policy is tied to the United States.’
      • ‘The long-term strategy must always be to starve the terrorists of support and recruits.’
      • ‘Barlow makes the best case for a strategy behind the war that I have ever read.’
      • ‘Could it be that a trade association run by bankers would adopt a military strategy of its own?’
      • ‘It is important for the US's strategy for a ground war that it is able to do so.’
      • ‘They decided on a defensive strategy to allow the Germans to wear themselves out.’
      • ‘The danger was that this strategy would drive neutral America into the Allied camp.’
      • ‘The evidence suggests that a strong case can be made for a planned strategy using militia.’
      • ‘Attacking enemy strategies still requires a strategy of your own: who is likely to be your enemy?’
      • ‘It is also a war strategy aimed at humiliating the enemy men by showing they are unable to protect their women.’
      • ‘He then developed a strategy for attacking the Hedjaz railway, the Turkish supply line.’
      • ‘With no definition of victory and no exit strategy, we may be entering a state of perpetual war.’


Early 19th century: from French stratégie, from Greek stratēgia ‘generalship’, from stratēgos (see stratagem).