Definition of store brand in US English:

store brand


North American
  • A product manufactured specially for a retailer and bearing the retailer's name.

    ‘during times of high pricing they can switch to a value-priced store brand’
    as modifier ‘store-brand chocolate chip cookies’
    • ‘Popular branded single-serve milk bottles are being cloned regularly for store brands offered by supermarkets.’
    • ‘In March 2001, Superquinn announced a joint venture with Texaco to launch a convenience store brand called SuperQ on Texaco's forecourts.’
    • ‘When consumers buy cheese, they often choose store-brand varieties.’
    • ‘They didn't make my hair feel any different than any of the store brands I was using.’
    • ‘Store brands often cost less than name brands.’
    • ‘The future looks bright for store brands.’
    • ‘You can't get name brand items, you have to get store brand.’
    • ‘For a full-on cookie experience, Newman's crunchy chocolate chip cookie competes with any store brand.’
    • ‘The marketplace for store brands is anything but generic.’
    • ‘And finally, buy generic office supply store brands whenever you can.’
    • ‘Dumfries in south-west Scotland was listed among the worst offenders with its familiar row of chain store brands.’
    • ‘The best bet for a multi vitamin mineral tablet is a store brand.’
    • ‘Fortune has a great article (registration required to read more than the first page) about the increasing success of store brands.’
    • ‘I would never feed my dog Alpo or some kind of grocery store brand.’
    • ‘In consumers ' minds, a long-held advantage national brand name products have over store brands is disappearing - fast.’
    • ‘They are sold under a number of store brands.’
    • ‘Health officials say frozen Banquet and some store-brand turkey and chicken potpies may be linked to salmonella.’
    • ‘Read the labels on some of the store-brand supplements in many of the large retail chains.’
    • ‘You have to get store brands.’
    • ‘I find salon shampoos and conditioners give me better results than drug store brands.’