Definition of stick to the (or one's) knitting in US English:

stick to the (or one's) knitting

phrase

informal
  • (of a person or an organization) concentrate on a familiar area of activity rather than diversify; mind one's own business.

    • ‘The automobile market is even more difficult to predict these days, with many major companies sticking to their knitting at the moment and not even entertaining the thought of any major technological leaps.’
    • ‘The trend has taken on added momentum because so many companies are sticking to their knitting.’
    • ‘Whatever the root causes, the business culture has gone from revolution to counterrevolution, from ‘let's make our move’ to ‘let's stick to our knitting.’’
    • ‘I've been asked to introduce new lines, but I'll stick to my knitting and continue to stock items that can't be found elsewhere.’
    • ‘I think we both agree, however, that everyone is better off when oil companies stick to their knitting - creating jobs and an economy is the best kind of development there is.’
    • ‘It's also the age-old debate about the best route to corporate success - sticking to the knitting or covering all the bases in the hope that at least some of them will come up trumps.’
    • ‘We've simply stuck to our knitting, giving viewers the kind of top-quality, original programming they've come to expect from us.’
    • ‘Businesses have long realised the need to ‘stick to the knitting’ and outsource non-core activities to those who can carry out the work better.’
    • ‘To many, Alliance Trust is the model investment trust firm, which keeps costs to an absolute minimum, provides consistently good returns over the long term, and sticks to the knitting.’
    • ‘The former building society has ‘stuck to the knitting’ focusing on mortgage lending.’