Definition of sponsorship in English:



  • 1The position of being a sponsor.

    ‘the company's sponsorship of the tournament’
    • ‘Sportscotland's sponsorship specialist Aileen Simpson says that the kind of company interested in sports sponsorship is beginning to change.’
    • ‘The Committee met with the broadcaster to, again, threaten to pull its sponsorship of the network's Republican forum.’
    • ‘It hopes to raise the money through sponsorship or from the Football Foundation charity.’
    • ‘This is the first time Pierce has become involved in sponsorship with the club and St Michael's are very appreciative of his involvement.’
    • ‘But reconfiguring the terrorist threat to focus mainly on state sponsorship is problematic: It treats the terrorists themselves as a subsidiary concern.’
    • ‘Formerly the BBC Rights Agency, the BBC Commercial Agency represents the BBC in all sponsorship, co-production and rights distribution negotiations.’
    • ‘CRU (Corporate Relations Unit) is responsible for developing long-term sponsorship partnerships with business organisations.’
    • ‘Talking of sponsors, full marks to the rail operator for their sponsorship of the National League Cup.’
    • ‘The city has even created a new department to explore potential sponsorship deals.’
    • ‘Blue Earth Alliance announces the sponsorship of five photographic projects.’
    • ‘It is set in the fictional Zekistan, whose dictator has been accused of " ethnic cleansing and terrorist sponsorship ".’
    • ‘Local companies have been generous with their sponsorship of the team, the match ball, the man of the match and individual players.’
    • ‘It blames TV advertisers for promoting sweets and fatty foods and schools for allowing vending machines tuck shops, sponsorship by food companies and high fat and sugar meals.’
    • ‘The firm has never asked us to endorse any of its products, and has probably received minimal publicity for its sponsorship.’
    • ‘The news comes alongside another boost for the competition as Visa announces a three-year title sponsorship for the event.’
    • ‘Sponsorship was a very important and crucial vehicle in the recognition and promotion of the Pinarello name.’
    • ‘What happens when sponsorship goes wrong in the UK?’
    • ‘The Ottawa centre's sponsor terminated their sponsorship.’
    • ‘The bank announced that, while sponsorship of the tournament itself is no longer suitable for the company, they do intend to maintain an interest in the game.’
    • ‘The airline announced plans to end its three-year sponsorship of the World Series, citing concerns over the uncertainties in world affairs.’
    backing, support, patronage, funding, financing, promotion
    aegis, auspices
    help, aid, assistance
    View synonyms
    1. 1.1Financial support received from a sponsor.
      ‘he has attracted more than $50,000 in sponsorship’
      • ‘I have been trying to gain enough sponsorship to graduate to Formula Renault UK but unfortunately we haven't been successful enough yet.’
      • ‘Organiser Michael Braund stresses it is not a race, but a leisurely walk, with the trophy going to the team that has raised the highest amount of sponsorship.’
      • ‘Over the years, they've struggled for funding and sponsorship.’
      • ‘He was recruited by the Games organisation when it was struggling to raise sponsorship to help fund the huge cost of the event and the rest is history.’
      • ‘We are supposed to increase their allowances, but due to lack of enough sponsorship this hasn't happened, " he said.’
      • ‘Horses can be bought from any member of the committee and sponsorship will also be welcome.’
      • ‘"It can be difficult for schools to find funding for these projects so we would be very grateful for any sponsorship."’
      • ‘The main sources of income were sponsorship, the lotto draw and player registration.’
      • ‘Because costs have already been met, all sponsorship money raised will go directly to Cancer Research UK.’
      • ‘They must go beyond merely seeking sponsorship from major technology corporations to implementing hands-on demonstrations and workshops for member business.’
      • ‘Channel 4 is a not-for-profit public service broadcaster, which is funded by advertising and sponsorship.’
      • ‘The committee would like to take this opportunity to thank all who took part or gave sponsorship or helped in any way.’
      • ‘"Playing in America is a wonderful opportunity for the team but we need to raise sponsorship."’
      • ‘His sponsorship is already up to £ 300 but he would like to raise at least £ 500, enough to fund one rescue flight.’
      • ‘For this event she will be seeking sponsorship from friends, family and others in favour of the British Heart Foundation.’
      • ‘Dab your tears of sorrow away with your sponsorship checks.’
      • ‘It is thought the 30 year old has brought with him £ 2m of sponsorship to secure the drive.’
      • ‘Each walker must raise 4,500 euros in sponsorship.’
      • ‘With the season over, and no sponsorship, I have been borrowing cars and asking people for a lift so that I can go and practise.’
      • ‘But they are bracing themselves for a hard weekend next month so they can secure £ 3,000 in sponsorship for Guide Dogs For The Blind.’
      • ‘We also ask you to raise a minimum of £ 2500 in sponsorship.’