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[in singular] A method of salesmanship or advertising that uses subtle persuasion.
- ‘They have been brave in moving in the direction of a fans' representative in the inner sanctum of the boardroom, the first UK club to do so, and been innovative in their choice of a man who will not accept the soft sell.’
- ‘While Nestlé waits to see if its Internet soft sell will work, the company is putting its muscle into nonconsumer sites, where new efficiencies can result in real returns.’
- ‘Sprinkle loyal customer stories in your newsletter and provide useful and fun information about design trends, local events, etc. - think soft sell.’
- ‘I do a very soft sell on these issues to potential clients.’
- ‘A similar soft sell is used at Caliterra where bottled water is especially popular at lunch.’
- ‘‘We put the bug in their ear about framing, but it's a soft sell,’ he said, adding, ‘If it turns out well there's a better chance it will get framed!’’
- ‘But then, these guys have never been very big on the soft sell.’
- ‘These days we're used to shock advertising, the soft sell and all ads in between.’
- ‘Notice the substitutes aren't a soft sell for more expensive products.’
- ‘It is this soft sell that seems to appeal to the faces in front of the camera too.’
- ‘‘You no longer have to say goodbye to your pet… no longer have to tell your children they'll never see their beloved pet again,’ the syrupy soft sell continues.’
- ‘It was through painting, though, that Pablo began to realize the benefits of the soft sell.’
- ‘While it is still a somewhat relaxed atmosphere, the soft sell is on - and believe me, these consumers know it.’
- ‘The soft sell worked, and he was able to circulate the plan in the firm, which ultimately became a beta client.’
Sell (something) by using suble persuasion.
- ‘Russell continues: ‘Conversation is one thing but other people will come at you with an agenda that you know nothing about but you're supposed to glad-hand and soft-sell, but I'm not like that.’’
- ‘Now the planners are embarking on the sticky job of soft-selling the upcoming traffic mayhem to the residents around the area.’
soft sell/ˌsôft ˈsel/
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