Definition of soft launch in English:

soft launch

noun

  • The release of a new product or service to a restricted audience or market in advance of a full launch.

    ‘the device has been in development for three years and is finally ready for a soft launch’
    Compare with hard launch
    • ‘The chief executive said the company was planning a soft launch this month and had hired a firm to ensure that the start-up was seamless and without technical problems.’
    • ‘A soft launch of the site in August 2000 was followed by an official launch in October 2000 at the annual exposition of the Industrial Fabrics Association International.’
    • ‘The company planned a soft launch of WiMax services by the end of 2007, a commercial launch in April of 2008, and expansion to 100 million individuals by the end of 2008.’
    • ‘The free-to-air channel had a soft launch on May 4 and has now settled with the distribution and programming line up.’
    • ‘The company said it now "favors" continuing its phased approach to roll-out, after evaluating the market environment in the UK and studying the lessons from the initial soft launch period.’
    • ‘The line will get a soft launch at February's All-Star Game, with light product available for spring, and a big push for fall.’
    • ‘Unlike many of their competitors who preferred soft launches, GM unveiled their premium model by showcasing the vehicle at one of the plush hotels in town.’
    • ‘BT Retail has signed up around 35,000 no-frills, access-only BT Broadband customers since its soft-launch in the summer.’
    • ‘We did a soft launch that only we and our top editors and executives could see.’
    • ‘Immediately after its soft launch in March, the service delivered 40 impressions per month and provided access to more than 25 million customers.’
    • ‘The soft launch went so well, the company decided to pre sent a larger release at Artexpo New York this year.’
    • ‘The new site - it's just a "soft launch," so tread lightly - at first glance appears to be clean and easy to navigate.’
    • ‘The company has had very good feedback from the soft launch, in terms of proving the technology and achieving market share and we will progressively extend our coverage in the UK.’
    • ‘Huffington wouldn't comment, but it was confirmed that a soft launch of the Huffington Report would be up and running before the end of April.’
    • ‘This is a soft launch, a quiet affair, and as such there's some unfinished business and rough edges.’
    • ‘The Sept. 26 "soft launch" is to be followed by a flurry of online ads and promotions on Western European portal sites.’
    • ‘Presumably, the soft launch gives Seagate the chance to see if its disks are as easy to install and as maintenance-free as it claims.’
    • ‘There will be a soft launch in January, with a UK debut in March.’
    • ‘Since its soft launch in December, nearly 4,000 amateur auteurs have uploaded their videos on the site.’
    • ‘We were in soft launch mode for the past week, because it's really good just to test out your systems and your staff to see how everything works.’

verb

[WITH OBJECT]
  • Release (a new product or service) to a restricted audience or market in advance of a full launch.

    ‘the site was soft-launched on Sunday, November 16th’
    • ‘Zurich has soft-launched its retail platform to 16 adviser firms and has committed to offering it to the whole market by November.’
    • ‘The site was soft launched last year, ahead of a full release in 2013.’
    • ‘UK Broadband soft-launched its wireless broadband service in May this year.’
    • ‘We started work on the project two years ago and the channel was soft-launched six months back.’
    • ‘Upmarket fashion retailer Jaeger has soft-launched a transactional website in time for Christmas orders and will look to use it as a test bed for new international markets next year.’
    • ‘Apple has soft-launched music video downloads via iTunes, and a legal movie download service can't be too far away.’
    • ‘The Texas-based e-commerce company is expected to soft-launch an online marketplace that will match prospective vendors to potential buyers who have expressed a need for a particular product.’
    • ‘The fashion retailer will soft-launch the site in its key European markets to coincide with a product campaign due to launch on 15 August.’
    • ‘Reynolds said he wanted 500 clients for the service, to be soft-launched in October, with a minimum portfolio size of £20,000.’
    • ‘The campaign is being soft-launched this week, with a bigger PR and social media push scheduled for early next year.’
    • ‘The new service will be soft-launched with little fanfare and presented initially as a long-running test.’
    • ‘This function has been soft-launched as part of the first concerted effort to cut across government's vertical and horizontal divides with the help of IT.’
    • ‘If today wasn't Friday, I would have soft launched the product today.’
    • ‘Originally soft-launched in June 2000, YOUtopia.com relaunched earlier this year with backing from BMG Entertainment.’
    • ‘Since getting developer support while keeping a lid on details of the product would be impossible, Handspring soft-launched Visor in September.’