Definition of slogan in English:



  • 1A short and striking or memorable phrase used in advertising.

    • ‘We have just saved millions on a new advertising campaign and slogan.’
    • ‘Then I copied the logos and trademarked slogans of the printer manufacturers and started composing my own colorful work.’
    • ‘No one builds a jingle or a slogan or even a brand identity using web advertising.’
    • ‘A clever slogan to sell vats of hair dye a few seasons back, but does it stand up as social analysis?’
    • ‘These serve a duplicitous ideological function in the manner of advertising slogans.’
    • ‘The slogan follows for a well-known brand of vodka.’
    • ‘Discussion and argumentation are displaced by catchy phrases and slogans, produced according to the practices of the advertising business.’
    • ‘How about the banners or the slogan or the advertising?’
    • ‘The mind boggles at all the other sartorial possibilities - and the associated advertising slogans.’
    • ‘We are so preoccupied with the concept of milk as it is so fresh and so clean, with its wonderful advertising and catchy slogans.’
    • ‘He once arm-wrestled another CEO to determine who got to use an advertising slogan.’
    • ‘In the advertising world, slogans remain an important tool to capture the attention of the people and hook them to become your customers.’
    • ‘I think there's a popular advertising slogan which can be invoked here.’
    • ‘Lager has been the subject of many great advertising slogans.’
    • ‘Your name, logo, slogan, even the location you choose and your pricing structure depend on the brand you are trying to create.’
    • ‘Two of America's most famous stores briefly banned products with the iconic slogan, and the advertising watchdog in the UK was flooded with complaints.’
    • ‘They've shown that there is more to advertising than a catchy slogan and a memorable logo.’
    • ‘Jess's early collages used advertising images and slogans to present a satirical, absurdist view of sexuality and politics.’
    • ‘It is all very well to have these slogans and catch phrases, but if they do not produce or mean anything, then why have them?’
    • ‘I used to spend idle spite-time imagining new slogans for its advertising campaigns.’
    1. 1.1 A motto associated with a political party or movement or other group.
      • ‘Nowhere is this more pathetically obvious than in the party slogans.’
      • ‘Bursting crackers and shouting slogans, the party partied.’
      • ‘Protestors focus energy on creating signs with witty slogans and singing catchy chants for their favorite political issue.’
      • ‘Major governmental policy statements and the slogans and publications of political parties are translated into Gaelic.’
      • ‘It is one of the bread-and-butter slogans of the pro-choice movement.’
      • ‘He warned voters about parties that simply convey vague messages or chant slogans rather than provide specific viewpoints.’
      • ‘No one was interested in busting up local stores, though the boards made a fine surface for political posters and slogans.’
      • ‘Men chanting ruling party slogans slashed the tyre of a media car.’
      • ‘I don't know if this painting was made for that purpose - it could have been to prevent people from covering it with political slogans and posters.’
      • ‘Zou said whether the protest resulted in renewed political conflict with the central government would depend on the slogans chanted during the protest.’
      • ‘Perhaps it's time someone collected the best catchwords, slogans and political idiom of the 2001 campaign here in Australia.’
      • ‘We've got rejected campaign slogans for the political parties here and here.’
      • ‘The painting of political slogans along a wooden wall that encases the old Woodward's building marked the rally.’
      • ‘His speech was dotted by a vocal, slight minority of students who were chanting slogans and rhymes in protest to his performance over seven years of presidency.’
      • ‘If he's shouting political slogans, the council can't move him.’
      • ‘None left charged up and ready to chant party slogans or shake their fists in the air.’
      • ‘I started driving around with political slogans on my car.’
      • ‘He said youths should not only be used by politicians to chant slogans but engaged in sports for them to shape their future.’
      • ‘Demonstrations after football often turn political in Iran, with fans chanting slogans against the state.’
      • ‘You continued to work for the party and were involved in writing political slogans on walls, although you were aware of the illegality of this activity.’
      catchphrase, catchline, catchword, jingle, saying, formula, legend
      View synonyms
    2. 1.2historical A Scottish Highland war cry.


Early 16th century: from Scottish Gaelic sluagh-ghairm, from sluagh ‘army’ + gairm ‘shout’.