Definition of shill in US English:

shill

noun

North American
informal
  • 1An accomplice of a hawker, gambler, or swindler who acts as an enthusiastic customer to entice or encourage others.

    • ‘He takes systematic aim at the architects of millennial economic opinion: journalists and columnists, cultural studies academics, ad-men, and the shills of the new management literature.’
    • ‘The carnival shill plays on the behavior of prospective customers in this way.’
    • ‘Critics have argued that advocates for stricter standards for admissibility of expert evidence are mere shills for corporate defendants seeking to deny plaintiffs just compensation.’
    • ‘It just makes me laugh to see them get high and mighty about the blogosphere being shills for politicians.’
    • ‘It's not like they didn't already have a bunch of ready made shills to ask softball questions.’
    • ‘He has paid shills enter food contests so that he can go in and tear them apart.’
    • ‘Maybe she has, maybe she hasn't, but surely the folks who are defending this episode based on whether it was technically illegal are the worst of all the shills out there.’
    • ‘Sophisticated news consumers know that Clarke is a fraud and a shill for the campaign.’
    • ‘These are the industry shills posing as journalists who ‘report,’ usually loudly and breathlessly, on the doings of and goings-on among a hundred or two not very interesting people.’
    • ‘Only government shills can do so without being murdered.’
    • ‘When he started, the joint had more top-ranked shills than just about anyone.’
    • ‘It makes them sound like shills for the corporate front offices, who hate to lose an hour of profit-making pap even in the middle of summer.’
    • ‘Moments later, with emotion in his voice, he added: ‘I would just feel like a shill if I didn't vote for what I thought was right.’
    • ‘But I have trouble with the irreality of paid shills, whether bloggers, influencers, or everyday people, who debase social intercourse.’
    • ‘They may be shills eager to steer you into a favored silver or wood shop, which give them a cut.’
    • ‘We scoured financial documents and did our best to point out hype, but often felt like shills.’
    • ‘In the authors' view, the temple of Christ has become a den of shills, and they provide copious evidence of ecclesial complicity in the cultural-industrial complex.’
    • ‘Take it from one of those shills: if we are in the film-makers' pockets, then we're the lint.’
    • ‘Now, these folks should be fun to interview, but in order to get to them one must circumvent a gantlet of corporate shills with their characteristic high-viscosity personalities.’
    • ‘So I suppose this makes me a member of the international neocon conspiracy as well as an evil shill for the oil industry.’
    1. 1.1 A person who pretends to give an impartial endorsement of something in which they themselves have an interest.
      ‘a megamillionaire who makes more money as a shill for corporate products than he does for playing basketball’
      • ‘I think it's pretty easy to be worried/outraged/upset by this Act without being a criminal if you have a little knowledge and imagination - or aren't an industry shill.’
      • ‘So I suppose this makes me a member of the international neocon conspiracy as well as an evil shill for the oil industry.’
      • ‘It was only later I realized that he was nothing more than a shill for the mescaline industry.’
      • ‘With Bush being bashed as a shill for Big Oil, you'd think his energy plan would be dead and buried.’
      • ‘At the risk of seeming to be a shill for David Talbot, let me suggest that non-subscribers reconsider.’
      • ‘Is there a single person anywhere who studies gun policy who isn't just a shill for one side or the other?’
      • ‘They regarded him as a corporate shill and deal-making party hack.’
      • ‘This is probably a good time to mention that a lot of this might sound like I am a shill for either Google or Flickr, trying to get you to go use their (free) services.’
      • ‘Williams used his syndicated column and radio and television appearances to tout the act, without publicly disclosing that he was a paid shill for the government.’
      • ‘I think it is outrageous that a paid shill for the UN is allowed to publish his views here, without disclosing his commercial relationship with the UN.’
      • ‘Exposing this fact promptly resulted in Steve being denounced as a shill for the Bush administration.’
      • ‘I'd bet money that that "researcher" was a shill for the makers of the product.’
      • ‘When their dual roles - that of journalist and government shill - were exposed last week, they offered mealy-mouthed defenses of their actions.’
      • ‘She is really a PR consultant, who candidly calls herself a "paid shill for the Bush administration."’
      • ‘Not only is he wrong, he's a shill for the GOP, which makes for dull radio.’
      • ‘I should point out that I am not a movie industry shill, nor do I have any hidden adgenda.’
      • ‘This has gotten me labeled, in several online and offline arguments, as a "shill for the recording industry".’
      • ‘Why should anyone accept that you are really a person with valid opinions, and not just a government shill trying to make it look like someone still supports them?’

verb

[no object]North American
informal
  • Act or work as a shill.

    • ‘But Tom is as stalwart as the administration for which he shilled so continuously, before taking his book-writing sabbatical.’
    • ‘Worse, he suggests, they shilled for Wall Street, conflating the interests of the big banks with the financial health of the world.’
    • ‘Look, you can shill for the conservative establishment all you like.’
    • ‘To the left-wing nuts, the primary purpose of American journalism is to shill for big companies, start wars and generally undermine democracy.’
    • ‘Quite clearly, he sees it as his job to shill these things.’
    • ‘Look at what your colleagues have done, have they ‘sold out’, simply became lucky, shilled themselves to the Hollywood set?’
    • ‘We don't often shill for things on these pages, but when we do we're blunt about it and go all out.’
    • ‘And of course, it is clear that people have less and less a problem with being shilled to…’
    • ‘I didn't want to shill their product simply because they treated me royally.’
    • ‘But he misses an opportunity to draw the connection between media-owned franchises and writers who shill for ownership's interests in their publications.’
    • ‘The other is that many Western communist sympathizers were more than willing to shill for the communist state.’
    • ‘To do that they shill for the people who pay them.’
    • ‘A patchwork of state regulations persist in his wake, frustrating the efforts of lawyers wishing to shill for themselves on TV.’
    • ‘And celebrity shills sporting milk mustaches tell us that milk is rich in proteins, calcium, and vitamins - and very cool to boot.’
    • ‘I'm normally not one to shill for corporate franchises.’
    • ‘For that section I encourage you to shill for your favorite restaurant in the comments.’
    • ‘But it's one thing for a radio announcer to read promos between innings, quite another for a pair of TV announcers to pass themselves off as innocents as they shill.’
    • ‘He shilled for the shipping magnate in his bid to lead the Liberals.’
    • ‘Hey, it's only my first day here and I already have an opportunity to shill for my new employers!’
    • ‘Perhaps I'm cynical, perhaps even jaded… but to me, having your PR company shill the idea that you're charitable is shallow and classless, whether your motives are pure or not.’

Origin

Early 20th century: probably from earlier shillaber, of unknown origin.

Pronunciation

shill

/ʃɪl//SHil/