Definition of serve in US English:



[with object]
  • 1Perform duties or services for (another person or an organization)

    ‘Malcolm has served the church very faithfully’
    • ‘You are out there supporting and serving your professional organization.’
    • ‘He served these organizations for some 23 years till his retirement in March 1996.’
    • ‘Ever since then he has served the group in various capacities.’
    • ‘I once served on a social committee and it was always hard organising things to make people happy.’
    • ‘Advisory Editors currently serving on the board are listed on the masthead.’
    • ‘Further, he was a career professional, dedicated to serving Johnson.’
    • ‘And he even once served on the board of the New York Stock Exchange.’
    • ‘It's bad enough that they spend their lives serving us, but now, they have to die at our bidding, too?’
    • ‘I will continue to serve this organization with all my energy, wisdom, and passion as I have done in the past.’
    • ‘The girl grew up to be a well-behaved young lady, and when she was old enough, she served her father with all her heart and soul.’
    • ‘For now, she continues with her ministerial duties, serving the church she sees as part of her family.’
    • ‘And even though I was young I had already pledged my life to serving that woman, my duty was complete obedience to her.’
    • ‘He has served with distinction for some years as the head of the Federal Reserve.’
    • ‘He had previously served the club as a goalkeeper and then centre forward for ten years.’
    • ‘The tale takes place 500 years ago and begins in the house of a Novgorod merchant, where horseman Antti and his wife Anne are serving their master.’
    • ‘Recently a priest who had served for years as an official in the chancery office was ordained an auxiliary bishop.’
    work for, be in the service of, perform duties for, be employed by, have a job with
    be of service to, be of use to, help, give help to, assist, give assistance to, aid, lend a hand to, give a helping hand to, do a good turn to, make a contribution to, do one's bit for, do something for, benefit
    be a member of, work on, be on, sit on, have a place on, hold a place on, perform duties on, carry out duties on
    View synonyms
    1. 1.1 Provide (an area or group of people) with a product or service.
      ‘a telecommunications company that serves southern New England’
      • ‘If you value the land-grant tradition, and we do, we know we need to serve that group of consumers.’
      • ‘They have provided and maintained a fleet of 160 ambulances that serve remote areas of the Chernobyl region.’
      • ‘They compared the locations with the current spread of population and realised that some areas were not served as well as they should be.’
      • ‘We wanted something that would serve every age group.’
      • ‘Its retail sector serves an area that extends for miles on either side of the Strait.’
      • ‘This scheme serves an area which stretches to a radius of 10 miles outside Claremorris.’
      • ‘Different laboratory test menus may be needed in different locales to properly serve the ethnic groups in the community.’
      • ‘Would it be better to have a team of priests in a central house serving a group of parishes?’
      • ‘Are there agencies in the community that also serve complementary groups?’
      • ‘The basic initial idea is to have small buses, serving local areas providing daytime services to those most needing them.’
      • ‘Besides Hong Kong and Shenzhen, the area is served by airports in Macao and Zhuhai.’
      • ‘The area is served by 28 branches which, according to the company, is too many chasing too few customers.’
      • ‘The firm, which has a network of branches in the area served by the hospice, is paying for a crucial element of the appeal.’
      • ‘Paddy employees over 30 people from the local area and with their expertise, they serve sites all over Ireland.’
      • ‘These managers are starting to look at how much it will cost to serve a group of farmers.’
      • ‘The area is currently served by 28 branches which, according to company bosses, is too many to survive.’
      • ‘The Barbican is the only pool on the south side of York that is within walking distance of the city centre and Yearsley serves a wide area.’
      • ‘As a market hall serving a bustling group of traders and agricultural merchants, it must have been perfect for the job.’
      • ‘The chosen route linked central London to Docklands by heading south of the Thames into areas previously poorly served by underground services.’
      • ‘He said the system had functioned well in the past and did not serve any specific group.’
      provide for, oblige, meet the needs of, meet the wants of, accommodate, entertain, receive
      View synonyms
    2. 1.2no object Be employed as a member of the armed forces.
      ‘a military engineer who served with the army’
      • ‘They should be standard issue for all of our troops serving overseas.’
      • ‘He served with distinction in the Mexican war and was promoted captain in 1856.’
      • ‘He left the Army in 1945 with the rank of Lieutenant Colonel, having served with the Infantry, Engineers and Gunners.’
      • ‘While men remain the majority in the military, women too are serving with distinction.’
      • ‘Members of the military who are serving outside the USA or Puerto Rico, but who aren't in a combat zone, have until June 15 to file their taxes.’
      • ‘There is a widening difference in values and perspectives between Americans serving in our armed forces, including the Army, and the society they serve.’
      • ‘Both men served honorably in the armed forces during World War II.’
      • ‘She's also serving with the Army Reserve's 444th Quartermaster Company in Sioux City.’
      • ‘For these reasons, youth are less and less inclined to serve in the military.’
      • ‘He has previous military experience, having served with the French Foreign Legion.’
      • ‘During his career he served mostly with Army Special Forces, known as the Green Berets.’
      • ‘But each time, your employer supported you and made it easy for you to serve in the Army Reserve.’
      • ‘You would be proud of the Soldiers serving in the Army.’
      • ‘A young New Zealand soldier serving overseas writes to his family.’
      • ‘Gay men and lesbian women have served honorably in the military since our founding.’
      • ‘They served in the armies of France and Spain as well as of Britain.’
      • ‘I'm a former enlisted sailor serving with the U.S. Army.’
      • ‘He passed this pride on to his children who he encouraged to serve in the Armed Forces.’
      • ‘He served in the army for two years before joining his father in practice.’
      • ‘Some 15,904 African-American officers are now serving in the military.’
    3. 1.3 Spend (a period) in office, in an apprenticeship, or in prison.
      ‘he is serving a ten-year jail sentence’
      • ‘However, I felt that serving a prison term was better than living with him and the abuse.’
      • ‘He is still liable to serve ten years in prison for traces of heroin in a needle found at his house.’
      • ‘He served a year in prison - including eight months in solitary confinement.’
      • ‘These resisters are arrested, tried, and often sentenced to serve long terms in prison and jail.’
      • ‘She was appealing against the sentence after magistrates ordered her to serve one day in prison for the theft and then complete the rest of her sentence for robbery.’
      • ‘He is currently serving a prison sentence for his role in the embassy bombings.’
      • ‘She has, however, continued to hold the powerful office and is now serving a second term that will run till December 2005.’
      • ‘If he is recalled to prison he will inevitably serve a greater period in custody than the original tariff.’
      • ‘By then he was serving another prison term for snatching a bag from another woman.’
      • ‘He will serve three years in prison, with a further five under strict supervision to ensure he does not re-offend following his release.’
      • ‘He has had a number of brushes with the law over the years and has also served custodial sentences.’
      • ‘He is now out of prison, having served three years.’
      • ‘They spoke openly about their prognosis when they realised they would have to serve eight months in prison.’
      • ‘And after serving a prison term for committing a financial crime, he convinced the prison librarian to move with him to his hometown.’
      • ‘He was sentenced to five years and six months jail, and he served three years and nine months.’
      • ‘He was told he must serve three-and-a-half years in prison before his case is considered for parole.’
      • ‘He served two terms in prison last year, for dangerous driving and then for breaking a curfew order.’
      • ‘‘All the funds are available and now it is up to her to volunteer them, or serve another year in prison,’ he said.’
      • ‘Some of those sentenced to home detention would have been serving short periods of imprisonment for less serious offences.’
      • ‘He retired from the Army in 1977 after serving 20 years on active duty.’
      carry out, perform, do, fulfil, complete, discharge
      View synonyms
  • 2Present (food or drink) to someone.

    ‘they serve wine instead of beer’
    ‘serve white wines chilled’
    • ‘That evening they served food and drinks to the guest of Master Shay.’
    • ‘Once they had settled, and he had served the food and drink, Lauren stood up.’
    • ‘Refreshments were served afterwards by the female staff.’
    • ‘Refreshments were served and to mark the occasion certificates were presented to all the children who took part.’
    • ‘The working committee thank all who came and those who prepared the food and served the tea.’
    • ‘There are countless jobs and professions that are far more dangerous than serving food or drink in the presence of secondhand smoke.’
    • ‘Meanwhile, back in the wine bar, the barman returned and served our drinks.’
    • ‘The third supervises the tavern and the food and drink being served by her husbands.’
    • ‘I like to serve this dessert in individual glasses - wine glasses or tumblers are equally good.’
    • ‘The meeting finished with a social half hour and some tasty refreshments served by hostesses for the evening.’
    • ‘Refreshments were served afterwards which included various types of drinks and edibles.’
    • ‘It was mayhem, fuelled by bar staff and a pub industry all too willing to serve drink after drink after drink.’
    • ‘Isabelle received a cup of wine from a man serving drinks.’
    • ‘We'd stopped, when the waitress came to serve our pizza and drinks.’
    • ‘They went to the kitchens, and found the kitchen workers ready to serve cookies and drinks on the spot.’
    • ‘The meal was served with a large side salad and baked potatoes with sour cream.’
    • ‘The meals are typically served with salads, rice and other side orders.’
    • ‘Wherever possible, ask that hot food is served piping hot and ensure that cold food has been kept cool.’
    • ‘There were plenty of mushrooms and the dish was also served with potatoes, broccoli and carrots.’
    • ‘There's a four-course meal served by waiters.’
    dish out, dish up, give out, distribute, set out, plate up, spoon out, ladle out
    View synonyms
    1. 2.1 Present (someone) with food or drink.
      with two objects ‘Peter served them generous portions of soup’
      ‘I'll serve you with coffee and cake’
      • ‘A group of women were surrounding him, serving him food and drinks.’
      • ‘I've also noticed, no matter how hard I try, I can't smile at fast food staff when they serve me.’
      • ‘The guy waited till he had served me the drinks, told me it was fine to run up a tab, took my credit card, and then told me that the kitchen wasn't opening for another forty minutes.’
      • ‘You don't have to eye up drinks I serve you suspiciously.’
      • ‘There used to be a young man there who would greet me with a welcoming smile and serve me the food efficiently.’
      • ‘As the barman finished serving the group he acknowledged me.’
      • ‘There were two dives that day but first we were served up a great lunch, and I have to say it was some of the best food I have had in a long time.’
      • ‘I was served a very generous portion and it was delicious.’
      • ‘I find it very comforting to know that the owners feed their children the same food that they serve me.’
      • ‘We ordered coffee after a long journey to be told if we weren't lunching they wouldn't serve us drinks.’
      • ‘The slave was being taken from fire to fire to serve the men their food.’
      • ‘Michael had served me a drink, but I had just let it sat on a nearby table.’
      • ‘His eyes were following Michelle was she moved around the café taking orders and serving people their food.’
      • ‘We were the first guests of the afternoon and after a long wait they served us our food.’
      • ‘The distributor told us to eat all our meals at the hotel restaurant because they could serve us Western-style food.’
      • ‘It is also customary to serve people food and drink when they visit a home.’
      • ‘And after serving him his food, he made me sit down and talk with him about all these philosophical ideas: love, life, and the works.’
      • ‘After about ten minutes he was served the wrong drinks.’
      • ‘She not only insulted me when I served her a drink, but she scared me halfway out of my mind.’
      • ‘While most people find themselves doing fabulous things on Friday nights, I find myself either serving people food or buying it for myself.’
      act as waiter, act as waitress, wait, distribute food, distribute refreshments
      View synonyms
    2. 2.2 (of food or drink) be enough for.
      ‘the recipe serves four people’
      • ‘This recipe makes enough to serve four as a main course, more as a side dish.’
      • ‘Thai food is significantly less meat-intensive than American, and half a pound of meat is enough to serve four.’
    3. 2.3British Attend to (a customer in a store)
      ‘she turned to serve the impatient customer’
      • ‘The shop served its last customers on Friday after being based on Newmarket Street for more than 17 years.’
      • ‘Among Mike's duties yesterday were serving customers, tidying up and putting security tags on items of clothing.’
      • ‘Mary didn't say anything more, she finally forced the smile her face had been promising and then went back to serving the other customers.’
      • ‘She took it without hesitation and wandered off to serve the other customers.’
      • ‘It was the husband of the woman who had served Freya in the shop.’
      • ‘The story begins with Bruno the Bear, the proud owner of a sweet shop, serving Olga, the Russian owner of an animal circus.’
      • ‘Also I think it is so rude to be in a shop and being served whilst having a chat on the phone.’
      • ‘Called Serenade, the Victoria Road shop was serving its first customers today.’
      • ‘Mark, Andrew and Esther were in the shop front, serving customers.’
      • ‘Shop managers cannot do anything because they are serving a queue of customers.’
      • ‘Sofi finished serving her customer and asked one of her shop assistant to take over.’
      attend to, give one's attention to, attend to the requirements of, deal with, see to
      View synonyms
    4. 2.4 Supply (goods) to a customer.
    5. 2.5Christian Church no object Act as a server at the celebration of the Eucharist.
    6. 2.6archaic with two objects Play (a trick) on (someone)
      ‘I remember the trick you served me’
  • 3Law
    Deliver (a document such as a summons or writ) in a formal manner to the person to whom it is addressed.

    ‘a warrant was served on Jack Sherman’
    • ‘The prisoner had already served notice of application to appeal to the final court.’
    • ‘Writs were served on 30 councillors, who were jailed for their pains in September 1921.’
    • ‘Empanelling a grand jury empowers prosecutors both to serve subpoenas, and to gather testimony under oath.’
    • ‘He said the minister would be seeking quashing of the arrest warrant against him on the ground that no summons were served on him.’
    • ‘Enforcement notices are only served as a last resort, when all efforts to negotiate have failed.’
    1. 3.1 Deliver a document to (someone) in a formal manner.
      ‘they were just about to serve him with a writ’
      • ‘He was then served with an appropriate prosecution statement and ordered to respond by 7th September.’
      • ‘As a consequence, the police were unable to locate him to serve him with a subpoena.’
      • ‘While defendant was in custody awaiting an extradition hearing he was served with the Complaint herein.’
      • ‘When the breath tests were completed, he was served with the appropriate documentation and released on a promise to appear.’
      • ‘We understand you were served with documents from the defense.’
      deliver to, present with, give to, hand over to, cause to accept
      View synonyms
  • 4Be of use in achieving or satisfying.

    ‘this book will serve a useful purpose’
    ‘the union came into existence to serve the interests of musicians’
    • ‘In essence, the board of directors tries to make sure that shareholders' interests are well served.’
    • ‘Even if debunked, the book serves a valuable purpose by encouraging new ways of thinking about intelligence and efforts to build intelligent computers.’
    • ‘It points to a post-medical age, where doctors serve desires rather than treat disease.’
    • ‘Dropping down into the second team would serve no useful purpose.’
    • ‘Indeed, they may tend to serve this function even better than traditional media.’
    • ‘What useful purpose is served by stigmatizing work that someone is going to have to do anyway?’
    • ‘Also, officers have the added functions of setting goals and inspiring others to achieve them to serve this purpose.’
    • ‘Any such individual action would be irresponsible and unwarranted and would serve no useful purpose.’
    • ‘I don't think he serves any useful purpose for the Democrats.’
    • ‘A price war, he warns his prospective rivals, will serve neither party's interests.’
    • ‘His selective memory serves no interest but his own agenda.’
    • ‘Organizational culture establishes norms and expectations of how people should be treated and serve the needs of the organization.’
    • ‘They do not satisfy hunger and serve no purpose other than to make the companies that make them wealthy.’
    • ‘It serves no other useful purpose than to inspire and feed the soul.’
    • ‘The proposed lake, which has caused some concern locally in case it affects underground water supplies, will serve three purposes.’
    • ‘It does serve his political strategy to stay away from the facts.’
    • ‘I am not convinced that any especially useful purpose would be served by that.’
    • ‘The goal was the worthy one of racial integration, but it was served by treating children differently based on their race.’
    • ‘The very existence of law on the statute books serves the purpose.’
    • ‘Laser shots and explosions are fairly generic but serve the purpose well.’
    suffice, be adequate, be good enough, be all right, fill the bill, fit the bill, do, answer
    View synonyms
    1. 4.1no object Be of some specified use.
      with infinitive ‘sweat serves to cool down the body’
      ‘the island's one pub serves as a cafe by day’
      • ‘A sheet of red outdoor fabric serves as the roof.’
      • ‘The photographic imprint serves as a substitute.’
      • ‘The above examples serve to underline how limited our philosophy of health has become.’
      • ‘That's why an old photograph taped to the refrigerator door serves as a daily reminder of the girl she once was.’
      • ‘Having students present the same material during lab served to reinforce their knowledge.’
      • ‘However, it just so happens that a human being standing on the ground near the object serves as a perfectly good conductor as well.’
      • ‘This kind of reasoning is, of course, nonsense, but it serves as an illustration of the danger in concocting fanciful theories based on historical precedents.’
      • ‘All of this served to underline the dangers, as much as the benefits, of nationalism.’
      • ‘Though certainly these later developments served to reinforce and spread the use of such techniques.’
      • ‘But the case serves as a warning that the industry will have to find a new way of distributing music which appeals to these kids, and the growing number of people who are searching for their entertainment online.’
      • ‘The exercise not only serves as warning, punishment, or purge but also advertises to his subjects, his enemies, and his potential rivals that he is strong.’
      • ‘A salvaged piece of marble serves as the countertop.’
      • ‘First and primarily, military advice serves to set a baseline for the analysis of any proposed intervention.’
      • ‘A weblog serves as a perfect tool for disseminating this type of information.’
      • ‘The whole episode has already served to highlight a number of important economic issues.’
      • ‘Elastomer and fabric device serves as both a seal and a filter.’
      • ‘It's almost like a superhero film, with magic tricks serving as Danny's powers, helping him solve any sticky situation.’
      • ‘History will serve only to remind us that man's reach always exceeds his grasp.’
      • ‘Armstrong serves as an inspiration to many and is clearly one of the most significant contributors to black culture of the 20th, and perhaps any, century.’
      • ‘The president serves as the soul of a university, with his/her personality, morality and educational ideas usually having a profound influence on the university culture.’
      act as, function as, fulfil the function of, do duty as, do the work of, act as a substitute for
      View synonyms
    2. 4.2 Function for or treat (someone) in a specified way.
      ‘the strategy served him well’
      • ‘It has served Private Eye fairly well over the years.’
      • ‘A positive attitude toward others is a strategy that serves you throughout any interaction.’
      • ‘I can't deny that this strategy has served me well in the short term.’
      • ‘They've been busy painting, drawing comics and playing in side projects, and the breather has served them well.’
      • ‘He maintained the risk-free strategy that has served him so well in recent rallies.’
      • ‘I certainly anticipate that the hummingbird will serve them well for many years to come.’
      • ‘On three occasions, this strategy has served him well, but his dog funds show the downside of this approach.’
      • ‘A second bird dislocated a shoulder and his wing would never be strong enough to serve him in the wild.’
      • ‘The strategy of deterrence which served us so well during the decades of the Cold War will no longer do.’
      • ‘Which are you - do you take the plunge, or do you play it safe, and does your strategy serve you well?’
      • ‘He identifies the televevangelist model of religious dissemination as one aspect in a wider media strategy that serves the power holders and encourages passivity in people.’
      • ‘A strategy that has served me well is to pack lightweight, situation-specific bags and boxes.’
      • ‘Facts that did not serve him were treated like unruly underlings.’
      • ‘For millions of years, while big sharks had few natural predators, this survival strategy served them well.’
      treat, deal with, act towards, behave towards, conduct oneself towards, handle
      View synonyms
    3. 4.3 (of a male breeding-animal) copulate with (a female).
  • 5no object (in tennis and other racket sports) hit the ball or shuttlecock to begin play.

    ‘he tossed the ball up to serve’
    with object ‘serve the ball onto the front wall’
    • ‘Taking a deep breath, I took my stance, and served that fuzzy yellow ball with all my might.’
    • ‘He got the message, gave Gracie and me a salute, and ran back to his game, serving the ball and acing it.’
    • ‘Before serving in the final game, Pierce had a trainer apply treatment and massage her aching shoulder.’
    • ‘Everyone fell silent though when the prince raised his racket and ball to serve.’
    • ‘The players exchange words at the beginning of the game as Scott accuses his opponent of failing to tell him he was serving with new balls in the previous game.’
  • 6Nautical
    Bind (a rope) with thin cord to protect or strengthen it.

  • 7Military
    Operate (a gun)

    ‘before long Lodge was the only man in his section able to serve the guns’
    • ‘It was even said that she carried hot coffee to all the officers and then carried more hot coffee in pails to the artilleryman serving the guns.’


  • (in tennis and other racket sports) an act or turn of hitting the ball or shuttlecock to start play.

    ‘he was let down by an erratic serve’
    • ‘In fact, he conceded only 12 points on his serve in nine service games.’
    • ‘Rafter chipped and charged on Agassi's second serves.’
    • ‘He could hardly get a serve into court, seemed too tall and cumbersome to move well or bend, and looked thoroughly outclassed.’
    • ‘In pro tennis serves can sometimes reach speeds over 209 kph, or 185 feet per second.’
    • ‘With the big serves in today's tennis, I'm not sure this match will ever be equalled.’


  • if my memory serves me

    • If I remember correctly.

      • ‘At 62 she rarely betrayed her age and, if my memory serves me correctly, she performed a number of encores to thank the very enthusiastic audience.’
      • ‘I think you were allowed seven minutes if my memory serves me correctly.’
      • ‘And if my memory serves me correctly the girls who work there are little angels.’
      • ‘Recently I recall a player going to the courts to seek justice for a severe injury (a broken jaw if my memory serves me correctly) he received in a Gaelic football match.’
      • ‘It was passed by State Parliament and if my memory serves me correctly the coalition opposition supported the bill.’
  • serve at table

    • Act as a waiter.

      • ‘Apart from serving at table he listened sympathetically to their life-stories, encouraged them and praised their endeavours.’
      • ‘He was not a factor but ‘was employed as a footman in livery and served at table and occasionally dressed and took care of his Masters Horses.’’
      • ‘They were served at table by a disciplined army of girls.’
      • ‘French waiters are highly trained in the art of serving at table, but sometimes customers would happily settle for less expertise - if only there were more of them so that they didn't have to wait so long to be served.’
      • ‘One day while serving at table he was reprimanded for not paying attention to his duties.’
  • serve someone right

    • Be someone's deserved punishment or misfortune.

      ‘it would serve you right if Jeff walked out on you’
      • ‘He was correct as usual, and it basically served me right.’
      • ‘It would serve them right if they were shut down as a result of the same disregard for public opinion and democracy.’
      • ‘If you're dumb enough to walk into a sign it serves you right, you do not deserve money.’
      • ‘It serves them right for charging a ridiculous amount to park and for not ensuring the safety of our cars.’
      • ‘I mean, it serves them right for including such a confusing item on their checklist, right?’
      • ‘Yes I know it would serve us right for our wastefulness and greed and selfishness and indifference to the lives of millions of people on this planet who have never enjoyed what we take for granted.’
      • ‘Ah well… serves me right for trying to have a social life, right?’
      • ‘Their scheming, however, will backfire when they find themselves sidelined and excluded from any future debates on major world affairs and might I say - it serves them right!’
      • ‘Instead, he told me it served me right for looking to a place like that for self-affirmation.’
      • ‘I had a head under the covers morning, following on and serving me right for my festive over-indulgence at dinner last night.’
  • serve one's time

    • 1Hold office for the normal period.

      • ‘If he is not in death row and he's serving out his time in a maximum-security prison, he will be afforded special treatment, if you will.’
      • ‘He was appointed to the post of county manager after serving his time as county engineer in Donegal.’
      • ‘If he really served his time in the National Guard during the Vietnam War, he could easily prove it.’
      • ‘There are new questions about the military's policy for calling up troops who have already served their time.’
      • ‘These individuals, after they serve their time in the states, will be deported, and one of our goals is to make sure that when they're deported, they don't come back.’
      1. 1.1Spend time in office, in an apprenticeship, or in prison.
        • ‘You will never see me on the front lines - I am in complete moral opposition to war, and would rather serve time in prison than spend time with a rifle.’
        • ‘He says he robbed banks and served time in prison.’
        • ‘They finally tracked him down to an English prison where he was serving time for a similar crime but under a false name.’
        • ‘Most of the former soldiers have already served time in Soviet prisons for war crimes.’
        • ‘They were sentenced to 15 months, but given a suspended sentence, which means they didn't have to serve time in prison.’
  • serve two masters

    • Take orders from two superiors or follow two conflicting or opposing principles or policies at the same time.

      • ‘This arrogant contempt for our local town and parish councils by Bradford shows that you cannot serve two masters.’
      • ‘If other parties do not want to be stained by the suggestion that they serve two masters, I suggest that they should move amendments to exempt themselves.’
      • ‘Instead, they create this shared management - and no man can serve two masters happily - across all of New Zealand potentially.’
      • ‘She added that psychiatrists can end up serving two masters when they get into the position of being an administrator rather than a clinician, and a choice has to be made.’
      • ‘That means he must serve two masters - company shareholders and fund investors - whose interests may not always be in sync.’
      • ‘You have to serve two masters: the president of the United States, and you also try to help the Washington press corps do its job.’
      • ‘But that's exactly what's happening because of a gargantuan conflict of interest: The giant mutual funds are serving two masters.’
      • ‘It is law layered with politics, which, as a lawyer, I can tell you is the worst kind of fact situation you can find, because you end up serving two masters and it's almost an impossible situation.’
      • ‘And it was not working, this attempt to serve two masters.’
      • ‘A man cannot serve two masters - eventually, you will be forced to choose.’

Phrasal Verbs

  • serve out

    • Win the final game of a set or match while serving.

      ‘Fitzgerald then served out for the set’


Middle English: from Old French servir, from Latin servire, from servus ‘slave’.