Definition of sell-through in English:

sell-through

noun

  • 1The ratio of the quantity of goods sold by a retail outlet to the quantity distributed to it wholesale.

    ‘the sell-through was amazing, 60 percent’
    • ‘We understand that sell-through has been very good.’
    • ‘The big-name distribution partners funnel the goods into their established channels and take responsibility for sell-through.’
    • ‘Our underlying sell-through at the retail level remained very strong throughout the third quarter.’
    • ‘I have received wonderful editorial credits in the top fashion publications and have had placement in the finest stores in the country with good sell-through.’
    • ‘As it turns out, in 1999, soon after the purchase of Seagate's network software group, Veritas had changed its revenue-recognition model from sell-in to sell-through.’
    1. 1.1 The retail sale of something, typically a prerecorded videocassette, as opposed to its rental.
      [as modifier] ‘the burgeoning sell-through market’
      • ‘When DVD sell-through started, it was the big movies that got big numbers.’
      • ‘The interval between cinema release and sell-through has shortened considerably, probably in recognition that many people will not go to a cinema for any reason.’
      • ‘Unfortunately, it also flooded the market with lots of copies of every title at incredibly low prices, effectively killing the margins in the sell-through market.’
      • ‘The DVD sell-through business peaked early last year.’
      • ‘But pre-recorded, studio-issued sell-through videotapes feed the home viewer's illusory sense that they own and are watching a film.’

Pronunciation:

sell-through

/ˈsel ˌTHro͞o/