Definition of self-liquidating in US English:



  • 1Denoting an asset that earns back its original cost out of income over a fixed period.

    • ‘When the consumer pays something, this is known as a self-liquidating premium because the price asked of the consumer is set to cover the cost of the premium to the brand.’
    1. 1.1 Denoting a loan used to finance a project that will bring a sufficient return to pay back the loan and its interest and leave a profit.
      • ‘In other words, he wanted government deficits to be temporary, moderate, and self-liquidating.’
      • ‘There is a benign form that springs up naturally in a free-market to extend short-term, self-liquidating credit.’
    2. 1.2 Denoting a sales promotion offer that pays for itself by generating increased sales.