Definition of saturation in English:



  • 1The state or process that occurs when no more of something can be absorbed, combined with, or added.

    • ‘While the industry is expanding now, a day will come when the market reaches saturation, and corn ethanol plants will find themselves in close competition.’
    • ‘From 1902 the French electrical engineering groups, which until then had specialised in traction, became active promoters of power stations, motivated by the saturation of the tramway market.’
    • ‘What we are witnessing is saturation in terms of mobile telephony usage in developed markets.’
    • ‘This volume seeks to explore the saturation of visual technologies in our everyday lives, widely seen by theorists as the path to cultural destruction and a dystopian future.’
    • ‘This precision bombing method was intended to ensure great accuracy and target saturation.’
    • ‘However, by the late 1970s a natural saturation set in.’
    • ‘Product maturity is characterised by a saturation of users.’
    • ‘Over time, the rate of adoption of the innovation increases, until the process gets closer to saturation, when the rate again slows down.’
    • ‘This decrease is largely because of a saturation of the market and problems in the planning process due to understaffing and limits of only two years on planning permission, according to the report.’
    • ‘No fat is completely saturated, but full saturation has been produced experimentally.’
    • ‘This industry is characterised by a saturation of users and relies greatly on repeat purchases by existing customers.’
    • ‘The Internet and specifically its graphic interface the World Wide Web is reaching a level of saturation and widespread adoption throughout the world.’
    • ‘However, when we pump oil out of the ground, there is an irreducible saturation beyond which the oil won't move.’
    • ‘Systematic studies of the prevalence of sexually explicit materials appear at first glance to to verify views about the saturation of western society with violent pornography.’
    • ‘The size of the sample was determined by the saturation of information.’
    • ‘Another important factor to bear in mind, is the saturation of the media with sexual images, which in itself promotes sexual activity at an increasingly younger age.’
    • ‘There is a certain saturation, and it is hard to compete with foreign titles that have deep pockets.’
    • ‘Many teens are conscious of media saturation and critical of corporate motives.’
    • ‘The increasing number of direct flights from Dublin to Italy alongside the saturation of other Mediterranean resorts could see this effect trickle across the Irish Sea.’
    • ‘First, the saturation of the media with images of terrorist atrocity has raised the bar on the level of destruction that will attract headline attention.’
    1. 1.1Chemistry The degree or extent to which something is dissolved or absorbed compared with the maximum possible, usually expressed as a percentage.
      • ‘His oxygen saturation was 98 per-cent as measured by pulse oximetry, and his peak flows were only mildly reduced from his baseline.’
      • ‘His initial oxygen saturation was 70 percent on room air and improved to 86 percent on three liters of oxygen via nasal cannula during ambulance transfer.’
      • ‘To further confuse the presentation, serum iron levels and the percentage of iron saturation are often low, apparently because of negative acute-phase reactions.’
      • ‘All newborns with 95 percent or less saturation underwent echocardiography.’
      • ‘Dolomitic limestone should be used whenever magnesium levels are lower than 10 percent base saturation.’
    2. 1.2[as modifier]To a very full extent, especially beyond the point regarded as necessary or desirable.
      ‘saturation bombing’
      • ‘One effortlessly got saturation coverage, the other struggled to get noticed, despite the mandatory presence of a celebrity, a suitably weighty one too.’
      • ‘Nowadays saturation campaigns are a necessity to push the product and make sure it scores big on the all-important opening weekend.’
      • ‘But hypercompetition, saturation coverage, and decreased objectivity weren't the only changes shaping the new media environment.’
      • ‘Many were glued to the television for hours of the saturation coverage offered by broadcast and cable news outlets.’
      • ‘In recent weeks the Australian media has given saturation coverage to criminal allegations of pack rapes, cover-ups and pay-offs involving high-profile sportsmen.’
      • ‘This film uses the saturation approach to comedy - throw so many jokes at the audience that, even if only a fraction of them stick, the final product will be deemed funny.’
      • ‘The Americans opted for saturation bombing of key targets like St Lo, the German advance communications HQ, nothing of which remained afterwards.’
      • ‘But I do think that people in newsrooms, whether it be cable news or networks or newspapers have to step back and say, if we are totally giving saturation coverage to that story, what else are we missing?’
      • ‘‘The public are taken in by saturation promotion,’ he tells his pupils, but assures them that good music ‘will always triumph’.’
      • ‘It is also hard to ignore the cause and effect of what followed: the saturation surveillance operation mounted by the Gardai was lifted after the ceasefire statement was announced.’
      • ‘The long silence about the sinking of Gustlaff and other tragedies of that period - the saturation bombing of cities like Dresden, for example - was perhaps unavoidable.’
      • ‘Allegations of censorship, bias and sensationalism have dogged the current saturation coverage of the war.’
      • ‘This must be in part the result of the saturation coverage of the war in the media.’
      • ‘Print and broadcast outlets both operate on fixed schedules, but broadcast outlets break into regular entertainment programming to offer saturation coverage.’
      • ‘We are in the era of the one-week number one, given saturation airplay for weeks in advance, eased into place with crushing predictability and instantly forgotten.’
      • ‘Unfortunately for football-haters like me and some of my friends, last night the charge that football has saturation coverage on modern television does have some credence.’
      • ‘We endure saturation news coverage for three hours on Morning Report.’
      • ‘It has saturation penetration in Derry city and parts of Donegal, bringing in strong advertising revenue.’
      • ‘Does saturation coverage of a few items, to the exclusion of other important happenings in the wider world, say something about their priorities or does it reflect a none-too-flattering judgment of us, their audience?’
      • ‘There is no doubt that we have had wall-to-wall saturation media coverage of this war.’
    3. 1.3(especially in photography) the intensity of a color, expressed as the degree to which it differs from white.
      • ‘The majority of options can be automated and the user has manual control over all aspects of photography - from the 7x optical zoom to colour saturation and focus.’
      • ‘The only controls applied were those of traditional darkroom work, including brightness, contrast and saturation.’
      • ‘Heat-bodying will also effect some enhancement in transparency of the medium and lower the tendency for specular scatter at the pigment/medium interface, augmenting the degree of colour saturation attainable.’
      • ‘The style is reminiscent of glossy fashion photography at times, with good lighting and color saturation.’
      • ‘Interpretive techniques such as dodging and burning and adjusting contrast and saturation, have been used since the earliest days of photography.’
      • ‘With our eyes fixed on the computer screen, we adjusted the scaling, saturation and contrast of each of the digital photos in succession.’
      • ‘The saturation of each of the four inks determined where the submission was placed in the book.’
      • ‘It is important to remember that there are two ways to change colour saturation or tonal density.’
      • ‘The color is strong, though, with good saturation and decent black levels.’
      • ‘I'd prefer deeper black levels and higher saturation in the colors, but overall the picture looks impressive.’
      • ‘While viewing the film, I noticed no artifacts of any kind in the image, and color saturation and black levels and detail were superb.’