Definition of road show in English:

road show

(also roadshow)


  • 1A touring show of performers, especially pop musicians.

    1. 1.1 A touring political or promotional campaign.
      • ‘Moreover, analysts can no longer join investment bankers on sales pitches to potential corporate clients or on roadshows to help market new shares.’
      • ‘We're also looking at doing roadshows to promote features such as our new operating system.’
      • ‘The company is saving its money for customer roadshows, where it can hope to actually sell its high-end UltraSparc-III servers.’
      • ‘‘The roadshows for this new scheme will kick off around the world in the last week of July,’ said the official, who declined to be named.’
      • ‘One supplier of bottled water imported from Malaysia started to hold roadshows at shopping malls recently.’
      • ‘The company lost its place in the FTSE 100 last month despite its chairman going on a last-minute roadshow to drum up City support.’
      • ‘The office will offer services to publicly quoted Irish companies which are conducting investor roadshows in the English capital.’
      • ‘On investor roadshows, he talks the talk when it comes to taking the painful steps needed to turn this into a take-me-seriously bank.’
      • ‘He called on regulators to pass new rules that would preclude analysts from accompanying bankers to pitch corporate clients or participating in investor roadshows.’
      • ‘In March, the electronics company will also host a 12-city tour with a roadshow explaining to retailers what Nuon is and how to pitch it.’
      • ‘But his effective communication skills will be a particular advantage on investor relations roadshows.’
      • ‘He became one of the Esat inner circle and travelled with O'Brien on funding roadshows in the United States.’
      • ‘In recent roadshows in London and New York, Nestlé top brass told investors they would fight back by negotiating deals with discount retailers to put more Nestlé products on their shelves.’
    2. 1.2 A radio or television program broadcast on location, especially each of a series done from different venues.
      • ‘On top of this, Radio 1, still at the time hosting huge roadshows with Status Quo, was keen on a worthy, speech-based programme.’
      • ‘This year involves a series of events and initiatives nationwide, including radio roadshows with the architect and TV presenter and a primary schools programme.’