Definition of relaunch in US English:



[with object]
Pronunciation /riˈlɔn(t)ʃ//rēˈlôn(t)SH/
  • Reintroduce or restart (something, especially a product)

    ‘he relaunched the paper as a tabloid’
    • ‘The site went dormant until this week, when it relaunched as a tool offered exclusively to law enforcement officials and ‘intelligence agencies’.’
    • ‘Many products have been redesigned and relaunched as they have gone through their life cycle, yet their brand name has remained unchanged.’
    • ‘It isn't line-extending, because it's not one product spun off from another, and it's not exactly repackaging or relaunching.’
    • ‘To cut costs, four earlier tinned products, have been relaunched in pouches at a lower price.’
    • ‘And he will relaunch the headline news show, giving it ‘much more urgency.’’
    • ‘How do you take a 50-year-old product and relaunch it into something contemporary and competitive?’
    • ‘Soon afterwards, however, the site was relaunched using a different host.’
    • ‘You're relaunching in Britain, withdrawing the weaker beer that was sold for years and introducing the stronger beer brewed in Amsterdam, which is the one familiar to Americans.’
    • ‘The Tipperary North branch of the party was dusted down and relaunched at the start of July.’
    • ‘A respectable ‘breathing space’ or ‘cooling off’ period before relaunching such an advertising campaign might have been a little more sympathetic, but then again that might have entailed an element of forward thinking.’
    • ‘The result of this quest for sustained improvement has involved relaunching and rebranding the Citizens Charter.’
    • ‘London media commentators are sceptical about the newly relaunched business paper's chances of success.’
    • ‘The core brand, relaunching in mid-July, will be restaged as a nutraceutical with the addition of vitamins B3, B6 and B12.’
    • ‘‘What we set out to do was relaunch the product, achieve very high awareness, achieve a very high trial and convert the trialists to regular readers,’ says Thompson.’
    • ‘They relaunched the paper and you always lose some readers when you do that.’
    • ‘One of the most useful websites to go online in recent years, the Revenue Commissioners' Revenue Online Service has been updated and relaunched.’
    • ‘As with that venue, which has been completely rebuilt and relaunched, the same fate is destined to happen to this one.’
    • ‘At the same time, she made plans to move back to Colorado, where she intended to headquarter the relaunched firm.’
    • ‘The relaunched station will feature an animated cartoon.’
    • ‘Runaway success can mean they spin wildly out of control, before landing in the rough of Sunday journalism and lying there almost undisturbed, perhaps for years, before being rediscovered, dusted down, and relaunched as an exclusive.’
    reintroduce, re-establish, restore, resurrect, bring back, reinstall, reinstitute, regenerate, revitalize, resuscitate, breathe new life into, give a new lease of life to
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Pronunciation /ˈrēlôn(t)SH//ˈrilɔn(t)ʃ/
  • An instance of relaunching something.

    • ‘Police in Kirklees have said they are determined to stamp out prejudice-based crimes with the relaunch of a successful initiative.’
    • ‘Since its relaunch last autumn, which only brought a marginal increase in circulation, the paper has continued to run high-profile TV campaigns.’
    • ‘The opening of the tearooms will see a relaunch of the project to bring the station back to life.’
    • ‘His relaunch as a solo artist has been spectacular.’
    • ‘When this happens Prime Ministers can fall back on two time-worn responses: relaunches or reshuffles.’
    • ‘At the relaunch of the Hampton group on Saturday, 120 people turned up.’
    • ‘The British presidency should aspire not to be the relaunch of the European project but to prepare the ground for that relaunch.’
    • ‘One of the first new episodes for the series relaunch does not fit the style or stylings of its predecessors.’
    • ‘He recalls revisiting the Vancouver store the day of the relaunch.’
    • ‘Young people are being invited to the relaunch on Monday.’
    • ‘This has been mirrored in the relaunch of the EU and the movement towards greater economic and political integration in the West.’
    • ‘It was praised for its design and its educational value but never got the visitor numbers it needed, even after an expensive relaunch in 2002.’
    • ‘With the relaunch, he expects the number of calls to increase.’
    • ‘We remain confident our relaunch will bring growth back to Lottery sales in the medium term.’
    • ‘The relaunch of the first episode of the game includes updated content and a number of gameplay tweaks, and precedes the arrival of Episode II of the series next year.’
    • ‘Despite tough competition in the Sunday newspaper market, the relaunch of one competitor and heavy promotional spending by others, our sales have increased on the comparable period last year.’
    • ‘The oil fire depot is the first major domestic breaking news story since that relaunch.’
    • ‘The relaunch ceremony saw a full house on Friday.’
    • ‘But the executives who masterminded the relaunch maintain that critical acclaim would eventually have translated into increased sales.’
    • ‘The bank also promised a brand relaunch and ‘major overhaul’ of its services as it battles to haul itself out of the red.’
    comeback, bringing back, re-establishment, reintroduction, restoration, reappearance, resurrection, resuscitation, reinstallation, regeneration, revitalization, reinvigoration, awakening, rejuvenation, stimulation, rebirth, renaissance, renascence
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