Definition of pure play in English:

pure play

(also pure player)

noun

  • 1usually as modifier A company that focuses exclusively on a particular product or service in order to obtain a large market share.

    • ‘Credence is a pure play in the semiconductor capital equipment market for the communication sector as 60 per cent of total revenues come from the communication business more than any of its competitors.’
    • ‘And that means Sprint Nextel will be what Wall Street calls a pure play in wireless.’
    • ‘It's one of the largest pure play credit card issuers, especially known for its affinity marketing.’
    • ‘Wall Street likes pure plays - companies that basically do one thing and do it well.’
    • ‘For starters, only 13 of the top 50 asset managers are pure plays.’
    • ‘Relative to single-market or pure play firms, conglomerates are discounted by as much as 20%.’
    • ‘It is doubtful that this can all happen through the pure play of marketplace forces (as our marketplace is so small).’
    • ‘Though the busiest week of the holiday shopping season is still ahead, early results find traditional retailers eclipsing many pure plays in securing site traffic.’
    • ‘‘We will be doing some business with pure plays,’ the spokeswoman said.’
    • ‘Goodbody analyst Ian Hunter said: ‘legal risk aside, Elan can now be evaluated as a pure play biotech company.’’
    • ‘We are gearing up to be a pure play beer business and that has to be a positive because it will get us focused on it.’
    • ‘People are just out of control as it relates to the values of these pure play dot-coms.’
    1. 1.1 A company that operates only on the Internet.
      • ‘For priceline.com, an Internet pure play, that figure was 96%!’
      • ‘We realized we had to be a pure play in the Internet.’
      • ‘Ultimately, even though AOL isn't necessarily a pure play on interactive TV, some analysts think it's the best investment opportunity in the whole arena.’