Definition of puffery in US English:

puffery

noun

North American
  • Exaggerated or false praise.

    • ‘There has always been a fine line between legitimate puffery and misleading advertising.’
    • ‘Your bit of equivalent puffery was, ‘Nobody does it better’.’
    • ‘‘This last bit is not just puffery,’ Sulzberger said.’
    • ‘Savvy readers soon learn to discount this overt puffery.’
    • ‘Overall, though, despite the blizzard of facts and figures, both candidates generally limited themselves to modest exaggerations and standard issue political puffery.’
    publicity, advertising, promotion, marketing, propaganda, push, build-up, boosting
    View synonyms

Pronunciation

puffery

/ˈpəfəri//ˈpəfərē/