Definition of puff in English:

puff

noun

  • 1A short, explosive burst of breath or wind.

    ‘a puff of wind swung the weathervane around’
    • ‘I scrambled out of the bath with difficulty, hoping not to fall back in, whilst blowing out all the candles with quick, short puffs.’
    • ‘The positions of the whole fleet are readily seen as well as puffs of wind, ripples in the water, and what direction they're taking.’
    • ‘At precisely the point of the peak of the roof, just a gentle puff of wind can determine the destiny of many raindrops.’
    • ‘A stronger puff of wind ruffled the water and bent the water-side reeds.’
    • ‘For the first half hour it was hard to find a puff of wind to reach the windward mark in front of the Asia Pattaya Hotel, but gradually the wind picked up and by noon was blowing at a gentle 4 knots.’
    • ‘She zipped up her jacket, shivering from the sudden puff of cold wind.’
    • ‘It may be due to some slight puff of wind or a tremor of the earth.’
    • ‘She felt the warm puff of breath before she had heard the sickening sniffling sound.’
    • ‘Her breath came out in puffs as they walked down the cobblestone street toward the docks.’
    • ‘There wasn't a puff of wind for most of an unseasonally cold day and the heavy overnight rain had softened both the fairways and greens to make them more receptive.’
    • ‘Some ABC bunting waiting in vain for a puff of wind’
    • ‘But soon the pain stopped and I sat there, my breath coming in short puffs.’
    • ‘A little girl flew backwards out of the pile and put her back against the wall of the closet, her breath coming out in puffs and her eyes wide.’
    • ‘She ignored them stubbornly, breathing out short puffs of air.’
    • ‘When she was halfway down the stairs, hot air, like the puff of breath from a muzzle, touched the back of her neck.’
    • ‘His breath came in small puffs, the cold air filling his lungs as he walked along the side of the pavement.’
    • ‘Ansley could hear his breath coming in short puffs, even over the thundering of hooves that filled her ears.’
    • ‘My body turned ice cold, my breath came in shallow puffs, and my hands began to tremble.’
    • ‘And all through this, his breath came in even puffs against my cheek.’
    • ‘An arm was flung over his waist and small puffs of breath tickled his chest.’
    gust, blast, rush, squall, gale, whiff, breath, flurry, draught, waft, breeze, blow
    View synonyms
    1. 1.1The sound of air or vapor escaping suddenly.
      ‘the whistle and puff of steam’
      • ‘Melanie huffs, puffs and squeaks as the bird's voice.’
      • ‘She made a puff sound and turned away as to avoid my question or to change the subject, to not let me see her calculating expression.’
      • ‘He blew out a puff sound which vibrated his lips.’
      • ‘Three puffs of steam from the ship's whistle verified it received and understood the message.’
      • ‘You'll hear rather than see the unassuming clank of diesel locos sliding in and out of Newton Dale and the more exuberant klaxon and puff, puff, puff of the steam trains.’
      • ‘Instead, water is superheated by low-voltage electricity delivered from the track, producing enough steam to run the train for up to half an hour complete with authentic puffs, whistles and whiffs of hot oil.’
      • ‘He opened fire, the silencers muffling the gunfire to a small puff noise.’
      • ‘Soon with a whistle and a puff a steam train chugged through the snaky valley below.’
      • ‘Letting a puff of tired laughter escape his lips, Shanza added, ‘I spoke to Dezra.’’
      • ‘What a ridiculous speech and what a lot of puff and whistle about nothing!’
    2. 1.2A small quantity of vapor or smoke, emitted in one blast.
      ‘the fire breathed out a puff of blue smoke’
      • ‘Soon the ancient valley echoed to the sounds of grunting throwers, whose shots raised puffs of dust as they landed with a thud on the bare, sun-baked earth.’
      • ‘The mules stamped; dust rose in little puffs under their hoofs.’
      • ‘In the passenger seat, small puffs of steam came from the pizza box.’
      • ‘But even with my eyes half shut I can see puffs of white vapour float out in front of me with every exhalation.’
      • ‘A little crowd of good old boys, coaches and kids send puffs of steam into the frigid air.’
      • ‘My hands already numb, I held them to my mouth and blew slowly, watching as the puffs of white escaped my lips and warmed my hands before dissipating into the cold.’
      • ‘Hundreds of people lined the platform to watch the train, one of the last steam locomotives built by British Railways, arrive amid puffs of steam.’
      • ‘He didn't even leave behind a puff of smoke, as more inept magicians (in other words, most magicians) were wont to do.’
      • ‘One of Bradford's best known landmarks disappeared in a puff of smoke yesterday.’
      • ‘Of course, it's not good to see a cherished icon of the community disappear in a puff of smoke, but I can't pretend my feelings about the disappearance of this old bird were anything but mixed.’
      • ‘With that, the adorable little demon disappeared in a puff of sulfurous smoke leaving behind only a feeling of unspeakable dread.’
      • ‘Everyone rushes for their cameras while he turns into a puff of smoke.’
      • ‘All this confusion and misery is going to blow away like a puff of smoke, and I'm going to be cured?’
      • ‘She lit up and blew a puff of smoke out of the window.’
      • ‘Not surprisingly, whale spouts can seem rather tiny out there, small puffs of vapour that hang in the air only slightly longer than the spray from a wave.’
      • ‘Off goes the magician's assistant in a puff of smoke.’
      • ‘When it impacted, it would release a puff of smoke.’
      • ‘Rain was pelting down and small puffs of steam were visible from everyone's mouth.’
      • ‘He promptly disappeared in a puff of blue smoke.’
      • ‘He grinned, blowing out a puff of smoke, then did a courtly bow to the quarter-deck.’
    3. 1.3An act of drawing quickly on a pipe, cigarette, or cigar.
      ‘he took a puff of his cigar’
      • ‘‘I can talk until I'm blue in the face,’ he once famously said, in between puffs on his Dominican cigar.’
      • ‘But often one sip of spirits or a few puffs of a cigarette are enough to satisfy their curiosity for a while at least.’
      • ‘And he had his ice cream, a little puff on his cigar, and then, back to bed.’
      • ‘And so it was that not 48 hours after major surgery, my little mother was once again home, ensconced in her armchair, taking long, therapeutic puffs on her cigarette.’
      • ‘In return, Al took a big puff on his cigar and exhaled a cloud of smoke that curled around Sam's face.’
      • ‘Cat looked down, and took a puff from her cigarette.’
      • ‘The Rat Cutter took a few defiant puffs on his cigar.’
      • ‘He bent down and picked up the still-burning cigarette and took a puff.’
      • ‘Smokers who received methoxsalen plus nicotine smoked fewer cigarettes, had longer intervals between cigarettes, and took fewer puffs on each cigarette.’
      • ‘They were laughing loudly and drew puffs on their cigarettes when the guards weren't looking.’
      • ‘These chance meetings take place in front of the general buzz of rich collectors, some of whom puff on cigars, tycoon-like, only a few steps from renaissance oils.’
      • ‘He took a puff from his French cigarette and smiled.’
      • ‘He took a long puff of his cigar then sighed, blowing a steady stream of smoke.’
      • ‘An average puff of a cigarette has been estimated to contain 4 billion particles of dust.’
      • ‘He is so lazy that he dozes off in the time between two puffs of his cigarette.’
      • ‘In between puffs on the ever-present cigarette he will reminisce about golf for hours.’
      • ‘I've had exactly two puffs on a cigarette, in high school.’
      • ‘A typical smoker will take 10 puffs on a cigarette over a period of 5 minutes that the cigarette is lit.’
      • ‘I've only ever had a couple of puffs of a cigarette, and I found it a thoroughly unpleasant experience (although I have to admit to being partial to the odd cigar now and then).’
      • ‘He sank back down into his chair and took another puff of his cigar.’
  • 2[usually with modifier or in combination] A light pastry case, typically one made of puff pastry, containing a sweet or savory filling.

    ‘a cream puff’
    • ‘Different pastries perform different functions, but whether it is puff, shortcrust or filo, first impressions count.’
    • ‘After the dough has expanded into airy puffs in the oven, puncture the puffs to release the steam, then bake a few more minutes to firm and crisp shell.’
    • ‘Maybe I can strike up a deal - I'll trade Eleven Madison Park my recipe for a proper Manhattan if they'll let me in on the secrets of those cheese puffs.’
    • ‘I went to searching for some café ole and some puff pastries.’
    • ‘You can even make gougères, or cheese puffs, by omitting the sugar and adding grated cheese to the dough.’
    • ‘I resorted to defrosting a lemon, mixing it into the sliced fruit with some sugar and then wrapping the whole lot in puff pasty.’
    • ‘The puff shell felt a bit too tough to my taste but it might have been because it was a day old, which wasn't their fault.’
    • ‘We started, as usual, with a mixed entrée including spring rolls, Thai fish cakes, money bags and curry puffs.’
    • ‘Instead of reaching for every sausage puff in your path, make an attempt to go for just the good stuff.’
    • ‘The wrapper may be plain bread dough but rich layered pastry is more characteristic, either filo or rough puff paste, made by the familiar sequence of buttering, folding, and rolling.’
    • ‘The apple puff pancake makes a delightful brunch dish - or a unique supper dessert.’
    • ‘There were chocolate cake, chocolate mouse, ice cream, crème caramel, cheesecake and custard puffs.’
    • ‘Venison steaks (or a boned roasting joint) may be encased in puff or shortcrust pastry, in the same way as fillet of beef.’
    • ‘So why do some people think it is about barbecued pork buns, sticky rice in lotus-leaf parcels and shredded yam puffs?’
    • ‘The parcel was in fact a huge piece of puff pasty filled with a rather creamy concoction of mushrooms and chestnuts.’
    • ‘The repeated harping on the weight issue made me cringe in my seat, and yes, as you had read, regret eating that custard puff.’
    • ‘Crucially, the food items like samosas, pastries, puffs, wraps, sandwiches and the like as well as the water are to be periodically tested for quality, he promises.’
    • ‘So does a wonderful dessert of fried plantain puffs centered with a pudding-like custard that's slightly sweet against the banana tartness.’
    • ‘But for a truly memorable cheese moment, serve gougères, the famous cheese puffs of Burgundy.’
    • ‘Executive Chef Sunny produced the traditional Breakfast Pie, and Chef Winai with Bua served the curry puffs and Stolichnaya.’
    1. 2.1A gathered mass of material in a dress or other garment.
      • ‘The purple curtain parted in billowing puffs, discharging a man dressed in white robes adorned with blue and purple sashes.’
      • ‘The dress was of white silk, with a low, deep, front, tight bodice and tiny cuffed sleeves, really more puffs of fabric than actual sleeves.’
      • ‘Anyways, this sleeves of this dress are examples of ‘deflated puffs.’’
      • ‘You watch her too, you watch her all the time. You were there when she was nobody, in the days when she still wore frills and shoulder puffs and smiled that terribly shy smile you thought was beautiful.’
      • ‘I used a Sky Blue Bridal Satin for the main dress and White Bridal Satin with White Organza overlays as the skirt puffs and sleeves.’
    2. 2.2A rolled protuberant mass of hair.
      • ‘Her puffs of tobacco-brown hair billowing about her shoulders.’
      • ‘Renee coloured mildly, and tossed one cloud-like puff of brown hair over her shoulder to cover her face.’
      • ‘From crimped waves to Afro puffs, fringed ends to soft waves, hair that gets noticed for being anything but flat is where it's at.’
      • ‘In a matter of minutes, an unexpected shower left me with two Afro puffs screwed down to my scalp.’
      • ‘With her puff of black hair and sharp violet eyes, she shone out from among the other homogenous bland and blonde MGM beauties of her time, suggesting intelligence behind the acting.’
    3. 2.3A powder puff.
      • ‘With that, he grabbed a puff and began powdering his face with limp wrists.’
      • ‘Alex opened the cardboard box and inside was powder and a puff.’
    4. 2.4North American A soft quilt.
      ‘plump pillows and puffs’
      • ‘I rolled back onto the bed feeling the residual warmth of our bodies still radiating from the pillows and puff.’
      • ‘In the center a low table was set up surrounded with chairs, pillows and puffs.’
  • 3informal A review of a work of art, book, or theatrical production, especially an excessively complimentary one.

    ‘the publishers sent him a copy of the book hoping for a puff’
    • ‘Kate's publisher offers us two brief ‘reviews’, which most of us would call puffs, from other writers, and a link to a longer review in the New York Times.’
    • ‘It stemmed from 17th-cent. abstracts of books and comments on publishers' puffs.’
    • ‘The other two books were by British authors, both of them well known in the thriller genre, and both books had covers which carried enthusiastic puffs from big names.’
    favourable mention, piece of publicity, favourable review, advertisement, promotion, recommendation, commendation, mention, good word, commercial
    View synonyms
    1. 3.1British An advertisement, especially one exaggerating the value of the goods advertised.
      • ‘This document might in other circumstances not be taken too seriously, and be treated as a mere advertising puff, in which a strict regard for the truth is not to be expected.’
      • ‘What they really want is a simple, functional, informative experience which loads quickly and has a minimum of advertising puff masquerading as content.’
      • ‘Not all statements are contractual in nature as some may be mere representations or commendatory puffs which, if true, lack any legal value.’
      • ‘The Big Caff, despite the promotional puff was actually quite small and bleak.’
      • ‘Dr. Worden, an expert called by Wang, gave his opinion that many of the statements in the Response were salesmen's puff.’

verb

  • 1[no object] Breathe in repeated short gasps.

    ‘exercises that make you puff’
    • ‘She noticed that she had crawled under the table, puffing and breathing hard.’
    • ‘Mack pounded over to them, puffing and panting like he'd just run the marathon.’
    • ‘Casey ran around the small oval, puffing and panting, limping on her left foot, the blister throbbing excruciatingly.’
    • ‘Even with his offending ankle numbed by a painkiller shot, he appeared uncomfortable, huffing and puffing and repeatedly tying his shoe between pitches.’
    • ‘All you can hear is the swishing of the sled runners across the snow, the pitter-patter of the dogs' feet, and my own breathing as I puff through a scarf that's matted with ice crystals.’
    • ‘Even during exercise, when we need more oxygen, we tend to get it by breathing faster - huffing and puffing - not by breathing deeper, says Davenport.’
    • ‘I puffed and panted and managed to move the first case a couple of inches but no more.’
    • ‘And being Scottish we have about four layers of clothing too many and are pink-faced and puffing in a decidedly imperfect not straight-out-of-a-brochure kind of a way.’
    • ‘Lionel was puffing, and his speech came haltingly, in short phrases and words.’
    • ‘She slid into the seat behind me, huffing and puffing like she was breathing with one lung.’
    • ‘When he finally made it to the venue of Lord Fraser's inquiry into the new Scottish parliament building he was huffing and puffing - and was aghast to be met by a further flight of stairs to the waiting room for witnesses.’
    • ‘Taylor wasn't the only Scottish forward puffing and blowing towards the end of the game, and when it came to tempo there was only one team dictating it.’
    • ‘You don't blow; you puff from deep down in your throat.’
    • ‘Bill is puffing and blowing, but there is a look of ineffable peace and growing content on his rose-pink features.’
    • ‘I'll be back this week, puffing and panting away in the outside lane while grey heads rocket past me at the speed of sound.’
    • ‘By the time I'm on the third or fourth interval, I'm huffing and puffing down along the Hudson River, wondering how the hell it was possible I actually ran a marathon some five months ago.’
    • ‘Adam swayed back and forth, gasping and puffing.’
    • ‘But it didn't matter, for at that moment, the door burst open, and a short man entered the room, puffing and wheezing heavily.’
    • ‘We sat in silence for a few minutes until our peace was shattered as a messenger ran up to us, puffing and panting.’
    • ‘Sometimes he would throw himself down on the towel rack, panting and puffing in total exhaustion.’
    breathe heavily, breathe loudly, breathe quickly, breathe rapidly, pant, puff and pant, puff and blow, blow
    View synonyms
    1. 1.1[with adverbial](of a person, engine, etc.) move with short, noisy breaths or bursts of air or steam.
      ‘the train came puffing in’
      • ‘Rain poured down, stinging her eyes, warm breath puffing in front of her face.’
      • ‘In Victoria Square, under a clear blue sky with the frost just off the grass and a crowd puffing little balls of steam into the air, a mass of bands waited for the off.’
      • ‘Even if trains aren't your thing, ask for a demonstration anyway, and be intrigued by the sounds of the miniature trains puffing along the track, the shovelling of coal and the hiss of the brakes.’
      • ‘His mouth got wider than it seemed possible, puffing short bursts of air out trying to make it sound like a laugh.’
      • ‘Steam locomotives no longer puff their way along the 200-km line from Bangkok to the Thai royal sea resort of Hua Hin on the Gulf of Thailand.’
      • ‘There was complete and utter silence as Maggie looked around and the train puffed slowly away, gaining speed until it was a speck at the end of the valley.’
      • ‘It was Christmas Day the following day and as she looked through the carriage window, she could only see a desolate blackness, the fields flying by as the train puffed and rattled towards home.’
      • ‘And the small groups of people standing, with their heads bare and bowed, in the fields as the train carrying us all to Oxfordshire puffed its way to his chosen resting place.’
      • ‘Mist on the mountain draws me back sun on the sea so grand steam trains puffing on the railroad track away in the Isle of Man.’
      • ‘Their breath puffed in rapid white clouds that hung in the air as they stood there and panted, watching me with wide eyes.’
      • ‘To his left and right, men broke from the packing of their supplies to watch him run down the row, steam puffing from the horse's nostrils.’
      • ‘He was puffing in short breaths and barely noticed his daughter pointing in the direction ahead of her.’
      • ‘This year, we made the journey to Mallaig by car, enjoying the beautiful scenery, and even catching a glimpse of the Jacobite train as she puffed her way north.’
      • ‘That train puffed along - the sounds of the shovelling of coal could be heard, then the brakes as it slowed at the end of the track.’
      • ‘Crisp wafts of frozen breath puffed from his gritted teeth.’
      • ‘And Knysna, where you can board the Outeniqua Choo-Tjoe, a tiny steam train that puffs its way round the lagoon to George, down the coast.’
      • ‘It is a million miles away from the romantic shots of steam trains puffing their way across rural landscapes that most of us are used to.’
      • ‘During rush hour in the mornings and afternoons, Caribbean cities are dominated by metal, plastic and rubber objects, puffing hydrocarbons and other gases into the atmosphere.’
      • ‘We drew apart, the mist from our breath puffing into each other's faces.’
      • ‘The train puffed away into the distance, the funnel trailing black and white clouds as it departed.’
    2. 1.2Smoke a pipe, cigarette, or cigar.
      ‘he puffed on his pipe contentedly’
      • ‘His lips close round it in concentration and he puffs deeply for a few moments, trying to re-light it.’
      • ‘He puffed on a cigarette and tapped nervously to country music coming from the radio.’
      • ‘He'd sit there and stare into space, puffing at his cigarette.’
      • ‘In one hand he held a book, with the other he puffed on a dark, wooden pipe.’
      • ‘Although he is still seeing a psychologist and is still on medication, he seems at ease with himself as he puffs on a roll-up in the living room of his home in the north of York.’
      • ‘Simone was now by my side, puffing on a cigarette.’
      • ‘By the time they turn 15, they're puffing on 15 cigarettes every day.’
      • ‘He finds her standing on the terrace in an old cashmere pullover, puffing on her morning cigarette.’
      • ‘Candice sat beside him and poked him in the ribs as she puffed on a cigarette, ‘So?’’
      • ‘I puffed on my cigarette and sat and watched the sun come up.’
      • ‘In one lounge, a heavily made-up Chinese hostess with robustly arched eyebrows sits calmly at a table, playing solitaire as she puffs on a cigarette.’
      • ‘One of the remaining models pulled out a cigarette and puffed on it nervously in an attempt to relieve the stress.’
      • ‘She playfully took the pipe out of the man's mouth and puffed on it.’
      • ‘She lit up a cigarette and began puffing at it unconsciously.’
      • ‘She pulled the door back and forth to make the smoke drift outside, and left it open before going into the kitchen where her dad was sitting at the table, lonesomely puffing away on his cigarette.’
      • ‘Mr Boddington ignored the notice, and puffed away at his cigarette.’
      • ‘Gil puffed on his cigarette and sipped his brandy.’
      • ‘He puffed on the cigarette between his lips and crossed his arms; it was getting a little chilly out.’
      • ‘Inexperienced writers may choose the obvious detail, the man puffing on the cigarette, the young woman chewing on what's left of her fingernails.’
      • ‘After circling the animal for a few minutes - and puffing on another cigarette - Wills began taking his photographs.’
    3. 1.3[with object]Blow (dust, smoke, or a light object) in a specified direction with a quick breath or blast of air.
      ‘he lighted his pipe and puffed forth smoke’
      • ‘I inhaled deeply and puffed a great wind of air to blow out the 18 tiny tea lights.’
      • ‘These days the restaurant's patrons are more likely to be talking about multimedia money than to be philosophically puffing Gauloise smoke into the air.’
      • ‘She puffs some smoke into the younger girl's face to emphasize.’
      • ‘He puffed smoke into the gray day, a brilliant smile gracing his beautiful face.’
      • ‘I sighed, watching my breath catch as condensation in the air, looking like I was puffing smoke.’
      • ‘It puffed a whiff of smoke and crouched down to their level.’
      • ‘Bert blew on his knuckles, like a gunman puffing smoke from the barrel of his revolver.’
      • ‘They managed that by mixing vinegar with baking soda and having several smokers puff smoke into the actor's face from off camera.’
      • ‘The brick chimney was puffing little gray rings of wood smoke.’
      • ‘However at one point it puffed smoke which was a bit concerning, and on its final pass a hazy smoke trail could be discerned.’
      • ‘I remember the smokestack on the train puffing thick black smoke into the air.’
      • ‘The movement of the cards animates a tiny ship that puffs big billows of smoke and zigzags into an empty white space.’
      • ‘He filled it with tobacco and lit it, puffing the sweet smelling smoke around the car.’
      • ‘Admin blinked at the question, puffing some smoke.’
      • ‘Boiling pools of dark mysterious liquid puff smoke of rancid sulphur fumes.’
      • ‘This may be because when he started mixing up a bucket in the new kitchen, billows of dust began puffing under the doors onto my new upstairs carpets.’
      • ‘The dragon puffed a bit of smoke from its nostrils and opened its small wings.’
    4. 1.4Move through the air in short bursts.
      ‘his breath puffed out like white smoke’
  • 2Cause to swell or become swollen.

    [with object] ‘he suddenly sucked his stomach in and puffed his chest out’
    [no object] ‘when he was in a temper, his cheeks puffed up and his eyes shrank’
    • ‘Even the frog took a turn, standing on a shoebox and puffing his cheeks out so hard that he turned purple.’
    • ‘Her head was craned back in pain from her father's grip and her eyes were puffed up and red.’
    • ‘He's got a real physical presence - his chest is puffed up and it feels like he's taking up too much space.’
    • ‘I remember my mom was holding me, and my whole face and my eyes were puffed up.’
    • ‘His face was flustered with bright red, and his chest was puffed out in authority.’
    • ‘This involves the male of the species puffing his chest up, spreading his tail feathers widely and dragging it on the ground as he chases young females round.’
    • ‘After all, we can puff our chests out and congratulate one another: ‘We never sold out our principles.’’
    • ‘On placing a damp shirt on the ironing figure, this dummy inflates with hot air in its interior, and thus puffs the shirt up, removing creases drying the garment (it has to be previously wet and undergone a spin-dry in a washing machine).’
    • ‘Mr. Brawnings looked over at his daughter, whose cheeks were puffed out and were a shade of crimson.’
    • ‘Orr, who spends up to 10 hours a week training in the gym during the winter and also works out regularly on tour, is not, however, one to puff his chest out voluntarily.’
    • ‘I puffed my cheeks out and blew a gust of air out my mouth in an attempt to get the annoying strand of black hair out my eyes.’
    • ‘By the time the first fight broke out I was gripped - feathers were puffed up to ensure maximum hard-man appearance and then a very undignified battle ensued, involving lots of running jumps and flapping and pecking.’
    • ‘Her long hair was dead straight and pulled back into a ponytail, the sides were pressed tightly against her scalp and the top was puffed up.’
    • ‘We also get to see Eileen practicing her tattooing technique on an orange, and a man and a woman walk around pretending to be ‘the wind’ by puffing their cheeks out, chipmunk style.’
    • ‘Cover pan and cook 10 minutes, until dumplings are puffed up and cooked through.’
    • ‘She tried her darnedest, huffed and puffed her lungs out, but could not activate the gadget, much less register any reading even after several attempts.’
    • ‘Some of them avoided republican activism like the plague when there was a risk to personal safety or freedom, but with the Good Friday Agreement found it easy to puff the chest out and ask menacingly ‘do you know who I am?’’
    • ‘She puffs her chest out and stays still, looking this way and that, up and down, arranging her tail just so.’
    • ‘Remember that you're like a peacock on show, so puff your chest up as much as you can, try to keep your forearms just above stomach height so that your bi and triceps are slightly defined.’
    • ‘Vijay straightened his Sepoy uniform and stood upright, so that his chest was puffed out.’
    bulge, stick out, distend, balloon, balloon out, balloon up, expand, inflate, enlarge
    tumefy, intumesce
    distend, stick out, cause to swell, cause to bulge, balloon, balloon out, balloon up, expand, dilate, inflate, blow up, pump up, enlarge, bloat
    View synonyms
    1. 2.1Be conceited.
      ‘he was never puffed up about his writing’
      • ‘This conversation made it very clear who was puffed up with pride and obstinately trying to impose his will on others, and who was trying to be reasonable and accommodating.’
      • ‘‘Regulars must not be puffed up,’ he wrote in 1755, ‘Indians must be engag'd if possible and Americans must do our business.’’
      • ‘These two words connote at once a corporeal indwelling of the Divine (a Divine madness which is necessary for the making of sagacious, artistic utterance), and an empty, arrogant persiflage (as in being puffed up, or ‘blowing hot air’).’
      • ‘Not only would private prayer keep them from being puffed up by human praise, it would help them focus their hearts on God, removing them from the distractions of the world.’
      • ‘Snoz, the 38-year-old skateboarder, will be puffed up with pride at 2.30 pm tomorrow when the Lord Mayor of York opens the new, purpose-built ‘runway’ at the former carpark at Foss Bank near Sainsbury's.’
      • ‘Pride is viewed as a negative characteristic, a feeling of conceit or being puffed up with an arrogant superiority.’
      • ‘History meant to be puffed up with nationalist pride hangs slackly.’
      • ‘They who follow him should not be puffed up with pride at the idea that they are the seeing, the dwellers in the sunshine of Truth, the living who are not dead in spirit.’
      • ‘The Governor was puffed up, already tasting certain success in the fossil fuels industry.’
      • ‘He must not be a recent convert, or he may be puffed up with conceit and fall into the condemnation of the devil.’
      • ‘Canada is puffed up that we signed the Kyoto Protocol in the face of a big industry lobby.’
  • 3[with object] Advertise with exaggerated or false praise.

    ‘publishers have puffed the book on the grounds that it contains new discoveries’
    • ‘Sterne then wrote a letter puffing his work which he passed off as the spontaneous praise of the young singer, Catherine Fourmantel, then his mistress.’
    • ‘He has not been afraid to publish letters praising his own letters; What We've Lost is puffed in this month's magazine.’
    advertise, promote, give publicity to, publicize, push, recommend, commend, endorse, put in a good word for, beat the drum for
    View synonyms

Origin

Middle English: imitative of the sound of a breath, perhaps from Old English pyf (noun), pyffan (verb).

Pronunciation:

puff

/pəf/