Definition of puff in US English:

puff

noun

  • 1A short, explosive burst of breath or wind.

    ‘a puff of wind swung the weathervane around’
    • ‘Some ABC bunting waiting in vain for a puff of wind’
    • ‘For the first half hour it was hard to find a puff of wind to reach the windward mark in front of the Asia Pattaya Hotel, but gradually the wind picked up and by noon was blowing at a gentle 4 knots.’
    • ‘A little girl flew backwards out of the pile and put her back against the wall of the closet, her breath coming out in puffs and her eyes wide.’
    • ‘At precisely the point of the peak of the roof, just a gentle puff of wind can determine the destiny of many raindrops.’
    • ‘His breath came in small puffs, the cold air filling his lungs as he walked along the side of the pavement.’
    • ‘The positions of the whole fleet are readily seen as well as puffs of wind, ripples in the water, and what direction they're taking.’
    • ‘She ignored them stubbornly, breathing out short puffs of air.’
    • ‘A stronger puff of wind ruffled the water and bent the water-side reeds.’
    • ‘There wasn't a puff of wind for most of an unseasonally cold day and the heavy overnight rain had softened both the fairways and greens to make them more receptive.’
    • ‘She felt the warm puff of breath before she had heard the sickening sniffling sound.’
    • ‘Her breath came out in puffs as they walked down the cobblestone street toward the docks.’
    • ‘But soon the pain stopped and I sat there, my breath coming in short puffs.’
    • ‘An arm was flung over his waist and small puffs of breath tickled his chest.’
    • ‘My body turned ice cold, my breath came in shallow puffs, and my hands began to tremble.’
    • ‘It may be due to some slight puff of wind or a tremor of the earth.’
    • ‘And all through this, his breath came in even puffs against my cheek.’
    • ‘I scrambled out of the bath with difficulty, hoping not to fall back in, whilst blowing out all the candles with quick, short puffs.’
    • ‘She zipped up her jacket, shivering from the sudden puff of cold wind.’
    • ‘Ansley could hear his breath coming in short puffs, even over the thundering of hooves that filled her ears.’
    • ‘When she was halfway down the stairs, hot air, like the puff of breath from a muzzle, touched the back of her neck.’
    gust, blast, rush, squall, gale, whiff, breath, flurry, draught, waft, breeze, blow
    View synonyms
    1. 1.1 The sound of air or vapor escaping suddenly.
      ‘the whistle and puff of steam’
      • ‘He blew out a puff sound which vibrated his lips.’
      • ‘Melanie huffs, puffs and squeaks as the bird's voice.’
      • ‘Instead, water is superheated by low-voltage electricity delivered from the track, producing enough steam to run the train for up to half an hour complete with authentic puffs, whistles and whiffs of hot oil.’
      • ‘She made a puff sound and turned away as to avoid my question or to change the subject, to not let me see her calculating expression.’
      • ‘Soon with a whistle and a puff a steam train chugged through the snaky valley below.’
      • ‘Letting a puff of tired laughter escape his lips, Shanza added, ‘I spoke to Dezra.’’
      • ‘Three puffs of steam from the ship's whistle verified it received and understood the message.’
      • ‘You'll hear rather than see the unassuming clank of diesel locos sliding in and out of Newton Dale and the more exuberant klaxon and puff, puff, puff of the steam trains.’
      • ‘What a ridiculous speech and what a lot of puff and whistle about nothing!’
      • ‘He opened fire, the silencers muffling the gunfire to a small puff noise.’
    2. 1.2 A small quantity of vapor or smoke, emitted in one blast.
      ‘the fire breathed out a puff of blue smoke’
      • ‘When it impacted, it would release a puff of smoke.’
      • ‘In the passenger seat, small puffs of steam came from the pizza box.’
      • ‘All this confusion and misery is going to blow away like a puff of smoke, and I'm going to be cured?’
      • ‘Not surprisingly, whale spouts can seem rather tiny out there, small puffs of vapour that hang in the air only slightly longer than the spray from a wave.’
      • ‘My hands already numb, I held them to my mouth and blew slowly, watching as the puffs of white escaped my lips and warmed my hands before dissipating into the cold.’
      • ‘Of course, it's not good to see a cherished icon of the community disappear in a puff of smoke, but I can't pretend my feelings about the disappearance of this old bird were anything but mixed.’
      • ‘With that, the adorable little demon disappeared in a puff of sulfurous smoke leaving behind only a feeling of unspeakable dread.’
      • ‘But even with my eyes half shut I can see puffs of white vapour float out in front of me with every exhalation.’
      • ‘He grinned, blowing out a puff of smoke, then did a courtly bow to the quarter-deck.’
      • ‘Rain was pelting down and small puffs of steam were visible from everyone's mouth.’
      • ‘Everyone rushes for their cameras while he turns into a puff of smoke.’
      • ‘Soon the ancient valley echoed to the sounds of grunting throwers, whose shots raised puffs of dust as they landed with a thud on the bare, sun-baked earth.’
      • ‘She lit up and blew a puff of smoke out of the window.’
      • ‘He didn't even leave behind a puff of smoke, as more inept magicians (in other words, most magicians) were wont to do.’
      • ‘The mules stamped; dust rose in little puffs under their hoofs.’
      • ‘He promptly disappeared in a puff of blue smoke.’
      • ‘One of Bradford's best known landmarks disappeared in a puff of smoke yesterday.’
      • ‘Hundreds of people lined the platform to watch the train, one of the last steam locomotives built by British Railways, arrive amid puffs of steam.’
      • ‘A little crowd of good old boys, coaches and kids send puffs of steam into the frigid air.’
      • ‘Off goes the magician's assistant in a puff of smoke.’
    3. 1.3 An act of drawing quickly on a pipe, cigarette, or cigar.
      ‘he took a puff of his cigar’
      • ‘Smokers who received methoxsalen plus nicotine smoked fewer cigarettes, had longer intervals between cigarettes, and took fewer puffs on each cigarette.’
      • ‘They were laughing loudly and drew puffs on their cigarettes when the guards weren't looking.’
      • ‘He took a puff from his French cigarette and smiled.’
      • ‘Cat looked down, and took a puff from her cigarette.’
      • ‘He is so lazy that he dozes off in the time between two puffs of his cigarette.’
      • ‘An average puff of a cigarette has been estimated to contain 4 billion particles of dust.’
      • ‘These chance meetings take place in front of the general buzz of rich collectors, some of whom puff on cigars, tycoon-like, only a few steps from renaissance oils.’
      • ‘I've only ever had a couple of puffs of a cigarette, and I found it a thoroughly unpleasant experience (although I have to admit to being partial to the odd cigar now and then).’
      • ‘In return, Al took a big puff on his cigar and exhaled a cloud of smoke that curled around Sam's face.’
      • ‘And so it was that not 48 hours after major surgery, my little mother was once again home, ensconced in her armchair, taking long, therapeutic puffs on her cigarette.’
      • ‘I've had exactly two puffs on a cigarette, in high school.’
      • ‘‘I can talk until I'm blue in the face,’ he once famously said, in between puffs on his Dominican cigar.’
      • ‘But often one sip of spirits or a few puffs of a cigarette are enough to satisfy their curiosity for a while at least.’
      • ‘He sank back down into his chair and took another puff of his cigar.’
      • ‘He took a long puff of his cigar then sighed, blowing a steady stream of smoke.’
      • ‘And he had his ice cream, a little puff on his cigar, and then, back to bed.’
      • ‘A typical smoker will take 10 puffs on a cigarette over a period of 5 minutes that the cigarette is lit.’
      • ‘The Rat Cutter took a few defiant puffs on his cigar.’
      • ‘He bent down and picked up the still-burning cigarette and took a puff.’
      • ‘In between puffs on the ever-present cigarette he will reminisce about golf for hours.’
  • 2usually with modifier or in combination A light pastry case, typically one made of puff pastry, containing a sweet or savory filling.

    ‘a cream puff’
    • ‘I went to searching for some café ole and some puff pastries.’
    • ‘We started, as usual, with a mixed entrée including spring rolls, Thai fish cakes, money bags and curry puffs.’
    • ‘So why do some people think it is about barbecued pork buns, sticky rice in lotus-leaf parcels and shredded yam puffs?’
    • ‘The apple puff pancake makes a delightful brunch dish - or a unique supper dessert.’
    • ‘The parcel was in fact a huge piece of puff pasty filled with a rather creamy concoction of mushrooms and chestnuts.’
    • ‘The wrapper may be plain bread dough but rich layered pastry is more characteristic, either filo or rough puff paste, made by the familiar sequence of buttering, folding, and rolling.’
    • ‘Executive Chef Sunny produced the traditional Breakfast Pie, and Chef Winai with Bua served the curry puffs and Stolichnaya.’
    • ‘The repeated harping on the weight issue made me cringe in my seat, and yes, as you had read, regret eating that custard puff.’
    • ‘You can even make gougères, or cheese puffs, by omitting the sugar and adding grated cheese to the dough.’
    • ‘There were chocolate cake, chocolate mouse, ice cream, crème caramel, cheesecake and custard puffs.’
    • ‘The puff shell felt a bit too tough to my taste but it might have been because it was a day old, which wasn't their fault.’
    • ‘After the dough has expanded into airy puffs in the oven, puncture the puffs to release the steam, then bake a few more minutes to firm and crisp shell.’
    • ‘But for a truly memorable cheese moment, serve gougères, the famous cheese puffs of Burgundy.’
    • ‘Maybe I can strike up a deal - I'll trade Eleven Madison Park my recipe for a proper Manhattan if they'll let me in on the secrets of those cheese puffs.’
    • ‘Crucially, the food items like samosas, pastries, puffs, wraps, sandwiches and the like as well as the water are to be periodically tested for quality, he promises.’
    • ‘Venison steaks (or a boned roasting joint) may be encased in puff or shortcrust pastry, in the same way as fillet of beef.’
    • ‘Different pastries perform different functions, but whether it is puff, shortcrust or filo, first impressions count.’
    • ‘Instead of reaching for every sausage puff in your path, make an attempt to go for just the good stuff.’
    • ‘I resorted to defrosting a lemon, mixing it into the sliced fruit with some sugar and then wrapping the whole lot in puff pasty.’
    • ‘So does a wonderful dessert of fried plantain puffs centered with a pudding-like custard that's slightly sweet against the banana tartness.’
  • 3informal A review of a work of art, book, or theatrical production, especially an excessively complimentary one.

    ‘the publishers sent him a copy of the book hoping for a puff’
    • ‘It stemmed from 17th-cent. abstracts of books and comments on publishers' puffs.’
    • ‘Kate's publisher offers us two brief ‘reviews’, which most of us would call puffs, from other writers, and a link to a longer review in the New York Times.’
    • ‘The other two books were by British authors, both of them well known in the thriller genre, and both books had covers which carried enthusiastic puffs from big names.’
    favourable mention, piece of publicity, favourable review, advertisement, promotion, recommendation, commendation, mention, good word, commercial
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    1. 3.1British An advertisement, especially one exaggerating the value of the goods advertised.
      • ‘This document might in other circumstances not be taken too seriously, and be treated as a mere advertising puff, in which a strict regard for the truth is not to be expected.’
      • ‘The Big Caff, despite the promotional puff was actually quite small and bleak.’
      • ‘Not all statements are contractual in nature as some may be mere representations or commendatory puffs which, if true, lack any legal value.’
      • ‘What they really want is a simple, functional, informative experience which loads quickly and has a minimum of advertising puff masquerading as content.’
      • ‘Dr. Worden, an expert called by Wang, gave his opinion that many of the statements in the Response were salesmen's puff.’
      publicity, advertising, promotion, marketing, propaganda, push, puffery, build-up, boosting
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  • 4A gathered mass of material in a dress or other garment.

    • ‘You watch her too, you watch her all the time. You were there when she was nobody, in the days when she still wore frills and shoulder puffs and smiled that terribly shy smile you thought was beautiful.’
    • ‘Anyways, this sleeves of this dress are examples of ‘deflated puffs.’’
    • ‘The purple curtain parted in billowing puffs, discharging a man dressed in white robes adorned with blue and purple sashes.’
    • ‘I used a Sky Blue Bridal Satin for the main dress and White Bridal Satin with White Organza overlays as the skirt puffs and sleeves.’
    • ‘The dress was of white silk, with a low, deep, front, tight bodice and tiny cuffed sleeves, really more puffs of fabric than actual sleeves.’
    1. 4.1 A rolled protuberant mass of hair.
      • ‘From crimped waves to Afro puffs, fringed ends to soft waves, hair that gets noticed for being anything but flat is where it's at.’
      • ‘With her puff of black hair and sharp violet eyes, she shone out from among the other homogenous bland and blonde MGM beauties of her time, suggesting intelligence behind the acting.’
      • ‘In a matter of minutes, an unexpected shower left me with two Afro puffs screwed down to my scalp.’
      • ‘Renee coloured mildly, and tossed one cloud-like puff of brown hair over her shoulder to cover her face.’
      • ‘Her puffs of tobacco-brown hair billowing about her shoulders.’
    2. 4.2North American A soft quilt.
      ‘plump pillows and puffs’
      • ‘In the center a low table was set up surrounded with chairs, pillows and puffs.’
      • ‘I rolled back onto the bed feeling the residual warmth of our bodies still radiating from the pillows and puff.’
  • 5A powder puff.

    • ‘Alex opened the cardboard box and inside was powder and a puff.’
    • ‘With that, he grabbed a puff and began powdering his face with limp wrists.’

verb

  • 1no object Breathe in repeated short gasps.

    ‘exercises that make you puff’
    • ‘You don't blow; you puff from deep down in your throat.’
    • ‘All you can hear is the swishing of the sled runners across the snow, the pitter-patter of the dogs' feet, and my own breathing as I puff through a scarf that's matted with ice crystals.’
    • ‘Taylor wasn't the only Scottish forward puffing and blowing towards the end of the game, and when it came to tempo there was only one team dictating it.’
    • ‘Sometimes he would throw himself down on the towel rack, panting and puffing in total exhaustion.’
    • ‘Bill is puffing and blowing, but there is a look of ineffable peace and growing content on his rose-pink features.’
    • ‘Casey ran around the small oval, puffing and panting, limping on her left foot, the blister throbbing excruciatingly.’
    • ‘Even with his offending ankle numbed by a painkiller shot, he appeared uncomfortable, huffing and puffing and repeatedly tying his shoe between pitches.’
    • ‘And being Scottish we have about four layers of clothing too many and are pink-faced and puffing in a decidedly imperfect not straight-out-of-a-brochure kind of a way.’
    • ‘But it didn't matter, for at that moment, the door burst open, and a short man entered the room, puffing and wheezing heavily.’
    • ‘Lionel was puffing, and his speech came haltingly, in short phrases and words.’
    • ‘Even during exercise, when we need more oxygen, we tend to get it by breathing faster - huffing and puffing - not by breathing deeper, says Davenport.’
    • ‘Adam swayed back and forth, gasping and puffing.’
    • ‘We sat in silence for a few minutes until our peace was shattered as a messenger ran up to us, puffing and panting.’
    • ‘I puffed and panted and managed to move the first case a couple of inches but no more.’
    • ‘I'll be back this week, puffing and panting away in the outside lane while grey heads rocket past me at the speed of sound.’
    • ‘She slid into the seat behind me, huffing and puffing like she was breathing with one lung.’
    • ‘Mack pounded over to them, puffing and panting like he'd just run the marathon.’
    • ‘She noticed that she had crawled under the table, puffing and breathing hard.’
    • ‘When he finally made it to the venue of Lord Fraser's inquiry into the new Scottish parliament building he was huffing and puffing - and was aghast to be met by a further flight of stairs to the waiting room for witnesses.’
    • ‘By the time I'm on the third or fourth interval, I'm huffing and puffing down along the Hudson River, wondering how the hell it was possible I actually ran a marathon some five months ago.’
    breathe heavily, breathe loudly, breathe quickly, breathe rapidly, pant, puff and pant, puff and blow, blow
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    1. 1.1with adverbial (of a person, engine, etc.) move with short, noisy breaths or bursts of air or steam.
      ‘the train came puffing in’
      • ‘There was complete and utter silence as Maggie looked around and the train puffed slowly away, gaining speed until it was a speck at the end of the valley.’
      • ‘Steam locomotives no longer puff their way along the 200-km line from Bangkok to the Thai royal sea resort of Hua Hin on the Gulf of Thailand.’
      • ‘During rush hour in the mornings and afternoons, Caribbean cities are dominated by metal, plastic and rubber objects, puffing hydrocarbons and other gases into the atmosphere.’
      • ‘Mist on the mountain draws me back sun on the sea so grand steam trains puffing on the railroad track away in the Isle of Man.’
      • ‘Even if trains aren't your thing, ask for a demonstration anyway, and be intrigued by the sounds of the miniature trains puffing along the track, the shovelling of coal and the hiss of the brakes.’
      • ‘He was puffing in short breaths and barely noticed his daughter pointing in the direction ahead of her.’
      • ‘The train puffed away into the distance, the funnel trailing black and white clouds as it departed.’
      • ‘That train puffed along - the sounds of the shovelling of coal could be heard, then the brakes as it slowed at the end of the track.’
      • ‘It was Christmas Day the following day and as she looked through the carriage window, she could only see a desolate blackness, the fields flying by as the train puffed and rattled towards home.’
      • ‘His mouth got wider than it seemed possible, puffing short bursts of air out trying to make it sound like a laugh.’
      • ‘This year, we made the journey to Mallaig by car, enjoying the beautiful scenery, and even catching a glimpse of the Jacobite train as she puffed her way north.’
      • ‘Their breath puffed in rapid white clouds that hung in the air as they stood there and panted, watching me with wide eyes.’
      • ‘And the small groups of people standing, with their heads bare and bowed, in the fields as the train carrying us all to Oxfordshire puffed its way to his chosen resting place.’
      • ‘In Victoria Square, under a clear blue sky with the frost just off the grass and a crowd puffing little balls of steam into the air, a mass of bands waited for the off.’
      • ‘To his left and right, men broke from the packing of their supplies to watch him run down the row, steam puffing from the horse's nostrils.’
      • ‘Rain poured down, stinging her eyes, warm breath puffing in front of her face.’
      • ‘We drew apart, the mist from our breath puffing into each other's faces.’
      • ‘It is a million miles away from the romantic shots of steam trains puffing their way across rural landscapes that most of us are used to.’
      • ‘And Knysna, where you can board the Outeniqua Choo-Tjoe, a tiny steam train that puffs its way round the lagoon to George, down the coast.’
      • ‘Crisp wafts of frozen breath puffed from his gritted teeth.’
    2. 1.2 Smoke a pipe, cigarette, or cigar.
      ‘he puffed on his pipe contentedly’
      • ‘After circling the animal for a few minutes - and puffing on another cigarette - Wills began taking his photographs.’
      • ‘One of the remaining models pulled out a cigarette and puffed on it nervously in an attempt to relieve the stress.’
      • ‘In one lounge, a heavily made-up Chinese hostess with robustly arched eyebrows sits calmly at a table, playing solitaire as she puffs on a cigarette.’
      • ‘In one hand he held a book, with the other he puffed on a dark, wooden pipe.’
      • ‘He'd sit there and stare into space, puffing at his cigarette.’
      • ‘She playfully took the pipe out of the man's mouth and puffed on it.’
      • ‘He puffed on a cigarette and tapped nervously to country music coming from the radio.’
      • ‘Gil puffed on his cigarette and sipped his brandy.’
      • ‘Mr Boddington ignored the notice, and puffed away at his cigarette.’
      • ‘His lips close round it in concentration and he puffs deeply for a few moments, trying to re-light it.’
      • ‘Although he is still seeing a psychologist and is still on medication, he seems at ease with himself as he puffs on a roll-up in the living room of his home in the north of York.’
      • ‘Candice sat beside him and poked him in the ribs as she puffed on a cigarette, ‘So?’’
      • ‘I puffed on my cigarette and sat and watched the sun come up.’
      • ‘He puffed on the cigarette between his lips and crossed his arms; it was getting a little chilly out.’
      • ‘Simone was now by my side, puffing on a cigarette.’
      • ‘He finds her standing on the terrace in an old cashmere pullover, puffing on her morning cigarette.’
      • ‘Inexperienced writers may choose the obvious detail, the man puffing on the cigarette, the young woman chewing on what's left of her fingernails.’
      • ‘By the time they turn 15, they're puffing on 15 cigarettes every day.’
      • ‘She pulled the door back and forth to make the smoke drift outside, and left it open before going into the kitchen where her dad was sitting at the table, lonesomely puffing away on his cigarette.’
      • ‘She lit up a cigarette and began puffing at it unconsciously.’
      smoke, draw on, pull on, drag on, suck at, suck on
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    3. 1.3with object Blow (dust, smoke, or a light object) in a specified direction with a quick breath or blast of air.
      ‘he lighted his pipe and puffed forth smoke’
      • ‘It puffed a whiff of smoke and crouched down to their level.’
      • ‘I inhaled deeply and puffed a great wind of air to blow out the 18 tiny tea lights.’
      • ‘These days the restaurant's patrons are more likely to be talking about multimedia money than to be philosophically puffing Gauloise smoke into the air.’
      • ‘However at one point it puffed smoke which was a bit concerning, and on its final pass a hazy smoke trail could be discerned.’
      • ‘I sighed, watching my breath catch as condensation in the air, looking like I was puffing smoke.’
      • ‘This may be because when he started mixing up a bucket in the new kitchen, billows of dust began puffing under the doors onto my new upstairs carpets.’
      • ‘She puffs some smoke into the younger girl's face to emphasize.’
      • ‘He filled it with tobacco and lit it, puffing the sweet smelling smoke around the car.’
      • ‘The movement of the cards animates a tiny ship that puffs big billows of smoke and zigzags into an empty white space.’
      • ‘The brick chimney was puffing little gray rings of wood smoke.’
      • ‘The dragon puffed a bit of smoke from its nostrils and opened its small wings.’
      • ‘They managed that by mixing vinegar with baking soda and having several smokers puff smoke into the actor's face from off camera.’
      • ‘Bert blew on his knuckles, like a gunman puffing smoke from the barrel of his revolver.’
      • ‘I remember the smokestack on the train puffing thick black smoke into the air.’
      • ‘He puffed smoke into the gray day, a brilliant smile gracing his beautiful face.’
      • ‘Admin blinked at the question, puffing some smoke.’
      • ‘Boiling pools of dark mysterious liquid puff smoke of rancid sulphur fumes.’
    4. 1.4 Move through the air in short bursts.
      ‘his breath puffed out like white smoke’
  • 2be puffed upCause to swell or become swollen.

    with object ‘he suddenly sucked his stomach in and puffed his chest out’
    no object ‘when he was in a temper, his cheeks puffed up and his eyes shrank’
    • ‘Her head was craned back in pain from her father's grip and her eyes were puffed up and red.’
    • ‘By the time the first fight broke out I was gripped - feathers were puffed up to ensure maximum hard-man appearance and then a very undignified battle ensued, involving lots of running jumps and flapping and pecking.’
    • ‘Remember that you're like a peacock on show, so puff your chest up as much as you can, try to keep your forearms just above stomach height so that your bi and triceps are slightly defined.’
    • ‘She puffs her chest out and stays still, looking this way and that, up and down, arranging her tail just so.’
    • ‘Even the frog took a turn, standing on a shoebox and puffing his cheeks out so hard that he turned purple.’
    • ‘She tried her darnedest, huffed and puffed her lungs out, but could not activate the gadget, much less register any reading even after several attempts.’
    • ‘On placing a damp shirt on the ironing figure, this dummy inflates with hot air in its interior, and thus puffs the shirt up, removing creases drying the garment (it has to be previously wet and undergone a spin-dry in a washing machine).’
    • ‘His face was flustered with bright red, and his chest was puffed out in authority.’
    • ‘I puffed my cheeks out and blew a gust of air out my mouth in an attempt to get the annoying strand of black hair out my eyes.’
    • ‘Mr. Brawnings looked over at his daughter, whose cheeks were puffed out and were a shade of crimson.’
    • ‘This involves the male of the species puffing his chest up, spreading his tail feathers widely and dragging it on the ground as he chases young females round.’
    • ‘Orr, who spends up to 10 hours a week training in the gym during the winter and also works out regularly on tour, is not, however, one to puff his chest out voluntarily.’
    • ‘I remember my mom was holding me, and my whole face and my eyes were puffed up.’
    • ‘He's got a real physical presence - his chest is puffed up and it feels like he's taking up too much space.’
    • ‘Her long hair was dead straight and pulled back into a ponytail, the sides were pressed tightly against her scalp and the top was puffed up.’
    • ‘Cover pan and cook 10 minutes, until dumplings are puffed up and cooked through.’
    • ‘Some of them avoided republican activism like the plague when there was a risk to personal safety or freedom, but with the Good Friday Agreement found it easy to puff the chest out and ask menacingly ‘do you know who I am?’’
    • ‘Vijay straightened his Sepoy uniform and stood upright, so that his chest was puffed out.’
    • ‘After all, we can puff our chests out and congratulate one another: ‘We never sold out our principles.’’
    • ‘We also get to see Eileen practicing her tattooing technique on an orange, and a man and a woman walk around pretending to be ‘the wind’ by puffing their cheeks out, chipmunk style.’
    bulge, swell, swell out, stick out, distend, belly, belly out, balloon, balloon out, balloon up, expand, inflate, enlarge
    distend, stick out, cause to swell, cause to bulge, belly, belly out, balloon, balloon out, balloon up, expand, dilate, inflate, blow up, pump up, enlarge, bloat
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    1. 2.1be puffed up Be conceited.
      ‘he was never puffed up about his writing’
      • ‘He must not be a recent convert, or he may be puffed up with conceit and fall into the condemnation of the devil.’
      • ‘The Governor was puffed up, already tasting certain success in the fossil fuels industry.’
      • ‘They who follow him should not be puffed up with pride at the idea that they are the seeing, the dwellers in the sunshine of Truth, the living who are not dead in spirit.’
      • ‘These two words connote at once a corporeal indwelling of the Divine (a Divine madness which is necessary for the making of sagacious, artistic utterance), and an empty, arrogant persiflage (as in being puffed up, or ‘blowing hot air’).’
      • ‘This conversation made it very clear who was puffed up with pride and obstinately trying to impose his will on others, and who was trying to be reasonable and accommodating.’
      • ‘‘Regulars must not be puffed up,’ he wrote in 1755, ‘Indians must be engag'd if possible and Americans must do our business.’’
      • ‘History meant to be puffed up with nationalist pride hangs slackly.’
      • ‘Pride is viewed as a negative characteristic, a feeling of conceit or being puffed up with an arrogant superiority.’
      • ‘Snoz, the 38-year-old skateboarder, will be puffed up with pride at 2.30 pm tomorrow when the Lord Mayor of York opens the new, purpose-built ‘runway’ at the former carpark at Foss Bank near Sainsbury's.’
      • ‘Canada is puffed up that we signed the Kyoto Protocol in the face of a big industry lobby.’
      • ‘Not only would private prayer keep them from being puffed up by human praise, it would help them focus their hearts on God, removing them from the distractions of the world.’
  • 3with object Advertise with exaggerated or false praise.

    ‘publishers have puffed the book on the grounds that it contains new discoveries’
    • ‘He has not been afraid to publish letters praising his own letters; What We've Lost is puffed in this month's magazine.’
    • ‘Sterne then wrote a letter puffing his work which he passed off as the spontaneous praise of the young singer, Catherine Fourmantel, then his mistress.’
    advertise, promote, give publicity to, publicize, push, recommend, commend, endorse, put in a good word for, beat the drum for
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Origin

Middle English: imitative of the sound of a breath, perhaps from Old English pyf (noun), pyffan (verb).

Pronunciation

puff

/pəf//pəf/