Definition of promotion in US English:



  • 1Activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.

    ‘disease prevention and health promotion’
    • ‘For children, dietary guidance must focus on health promotion and habits fostering later prevention of chronic diseases.’
    • ‘The emphasis in the NP program is directed toward patient needs in areas of health promotion, disease prevention, or disease intervention.’
    • ‘Health promotion and disease prevention include age specific counselling called anticipatory guidance.’
    • ‘Both nutrition and physical activity have important roles in health promotion and disease prevention, and are viewed by the public as closely related and synergistic.’
    • ‘Physical activity plays a pivotal role in health promotion and disease prevention.’
    • ‘We're listening to people and are looking at developing health promotion and giving healthy living advice.’
    • ‘However, I have become sceptical of governments' humanity, so let me instead repeat what we already know about disease prevention and health promotion.’
    • ‘The AANP states that NPs diagnose and manage acute episodic and chronic illnesses and emphasize health promotion and disease prevention.’
    • ‘Although health promotion is supported by more evidence of effectiveness than is often thought, much remains poorly evaluated and is often highly dependent on context.’
    • ‘As health educators, students went into the community to teach and encourage health promotion and disease prevention.’
    • ‘Health promotion helped to improve knowledge on risk factors and encouraged people to adopt healthy lifestyles and behaviours.’
    • ‘The smokers' contribution to health promotion is a clear illustration of this.’
    • ‘His argument goes against the whole idea of support for the arts, that being that there are some areas of endeavour that require promotion and support, regardless of their popularity.’
    • ‘This chapter awakens our appetite for greater understanding and use of social communication in mental health with regard to promotion, prevention and care.’
    • ‘In principle, I'm sure all of our diplomats support democracy promotion.’
    • ‘We identified resources on legumes that might be useful to dietitians in their work in clinical counselling, disease prevention or health promotion.’
    • ‘The new revised intervention programme provides national guidance for prevention of and health promotion in cardiovascular health.’
    • ‘The main goal of the trust is to construct a memorial complex for Basheer that will be involved in language promotion and socio-cultural activities.’
    • ‘It sets standards for health promotion, prevention, rehabilitation and management of acute conditions like heart attacks.’
    • ‘If you look at this new Medicare legislation, for example, it's got health promotion and disease prevention provisions in it.’
    encouragement, furtherance, furthering, advancement, assistance, aid, help, contribution to, fostering, boosting, stimulation, development
    View synonyms
  • 2The publicization of a product, organization, or venture so as to increase sales or public awareness.

    • ‘The internet has become an increasingly important outlet for information, promotion and sales to the consumers.’
    • ‘In reality, both exhibitions occupied the same amount of floor space, received equal promotion, and had supporting event programmes of a similar size.’
    • ‘Each element of the marketing mix - product, price, promotion, and distribution - must aim for this.’
    • ‘Solid waste management, infrastructure building and public awareness promotion will be carried out under the $154,000 project.’
    • ‘Disguising sales promotion as research destroys the credibility of all industry-funded research.’
    • ‘The telecoms advertising market is crowded and the mobile operator felt it needed to expand in terms of brand awareness and promotion of its productions.’
    • ‘Diversity is vital to the publishing, promotion and sale of books.’
    • ‘Advertising revenues will be under pressure from below-the-line activity like PR, direct marketing, multimedia and sales promotion.’
    • ‘Of course, to bring this concept to life they had to focus on car-oriented products and promotion.’
    • ‘Speakers at the seminar said sponsorship was an effective method of building public relations and effecting sales promotion.’
    • ‘As Simmons has put it, in a general sense everything that is done to sell a product is sales promotion.’
    • ‘He would rather have the Financial Department look at these aspects, as his mind is more diverted towards adverting, sales promotion and packaging designs.’
    • ‘Sales promotion may be aimed at customers, middlemen, or at a firm's own employees.’
    • ‘It includes advertising, personal selling, publicity, sales, and promotion.’
    • ‘It's product and promotion that drive frequency and loyalty in fast food.’
    • ‘She's responsible for marketing, on-air promotion, creative services, communications, research and business development.’
    • ‘We also know branding, marketing, promotion, sales and distribution.’
    • ‘The agency has recently completed projects for major clients in web, print, packaging, advertising, sales promotion and exhibition design.’
    • ‘Barriers were built to separate planning, production, promotion, sales and exportation and other inseparable functions.’
    • ‘Other forms of tobacco promotion, such as product placement (deliberate or otherwise) in films and via the internet, also must be dealt with.’
    advertising, publicity, marketing, selling, advertising campaign, publicity campaign, propaganda, publicization
    View synonyms
    1. 2.1 A publicity campaign for a particular product, organization, or venture.
      ‘the paper is reaping the rewards of a series of promotions’
      • ‘In celebration of this milestone year, the art publisher is holding special sales promotions throughout the year.’
      • ‘The promotion resulted in double-digit sales volume growth for Welch's drinks.’
      • ‘The only difference with the main show is that the November show will be a consumer goods sales promotion only.’
      • ‘The company is currently investigating the possibility of bringing the campaign into other consumer promotions and in-store efforts as well.’
      • ‘The campaign will also include promotions in pubs and shopping centres nationwide.’
      • ‘Both opened with aggressive sales promotions, triggering even more heated competition in the business, Yang said.’
      • ‘I'd also recommend increased advertising and promotions during lulls to boost sales.’
      • ‘Every aspect was handled by the trainees, from sponsorships to media publicity to promotions.’
      • ‘Advertisers insist their promotions only boost certain brands and do not increase the market for unhealthy foods.’
      • ‘It has switched over to a single marketing communications agency to oversee all advertising, media relations, Internet campaigns and other promotions.’
      • ‘Listed below are the responses to last year's question about happy hours and special drink promotions.’
      • ‘During the shopping bonanza various events will be occurring and all businesses involved will be running in-store promotions.’
      • ‘Despite the deluge of World Cup promotions and advertising campaigns, Walkers' heavy spending and football tie-ins appear to have cut through the advertising clutter.’
      • ‘The campaign will see on-pack promotions in 8,000 stores across nine countries over the next couple of months.’
      • ‘Nelson collaborated on the flavor profiles of the bourbon and he will take part in promotions and marketing campaigns.’
      • ‘They met to clarify the rules for staging advertising games, and avoiding law breaches related to promotions and campaigns.’
      • ‘Major corporations want a part of him and are queueing up for him to front their campaigns, promotions and advertisements.’
      • ‘The teasers, print ads and in-store promotions feature the same theme.’
      • ‘Advertising campaigns and promotions for alcoholic drinks which target young people are also under review.’
      • ‘They are currently running a special promotion which involves collecting tokens over a number of weeks.’
      favourable mention, piece of publicity, favourable review, advertisement, recommendation, commendation, mention, good word, commercial
      View synonyms
    2. 2.2often as modifier promotions The activity or business of organizing publicity campaigns.
      ‘she's the promotions manager for the museum’
      • ‘Jim Porteous, club chairman and former trade communications manager and sales promotions manager at Nestle is right to be triumphant.’
      • ‘In the promotions industry, recruiting sales help was a challenge, too.’
      • ‘Hi, my name's Ying Ly and I'm a promotions producer.’
      • ‘Zimba is also a cultural promotions officer at the cultural department in the ministry of Community Development and Social Services.’
      • ‘In July it enhanced the size of its promotions division through buying Fotorama, a rival owned by the French advertising giant Havas.’
      • ‘Fray landed at the position from Merv Griffin Productions, where she founded the marketing and promotions division and had many clients focused on a youth niche.’
      • ‘He went on to become trade communications manager at Nestle Rowntree, York and for 12 years until his retirement last December was its sales promotions manager.’
      • ‘With over 93 offices in 38 countries world-wide, IMG is the largest and oldest sports promotions company in existence.’
      • ‘Lismore-based performing arts organisation NORPA has a new promotions manager.’
    3. 2.3 A sporting event, especially a series of boxing matches, staged for profit.
      • ‘Factually, I would like to point out to you that there are more boxing promotions staged at York Hall than there have ever been in the last 30 years.’
      • ‘This boxing promotion featured dim lighting, overhead music and a private corner in a bar.’
      • ‘The two youngsters will trade leather in a boxing promotion featuring seven other bouts on the undercard.’
      • ‘At first, it was dodgy boxing promotions in his native Gold Coast, Queensland.’
      • ‘The Pete Callaghan Centre in Westport was packed to capacity on Sunday last for the annual St. Anne's Boxing Club promotion.’
  • 3The action of raising someone to a higher position or rank or the fact of being so raised.

    ‘majors designated for promotion to lieutenant colonel’
    ‘a promotion to divisional sales director’
    • ‘An award of tenure normally involves a promotion to the rank of associate professor.’
    • ‘Later she was passed over for promotion to a position for which she had been regarded as a certainty.’
    • ‘The former was of lower status and typically enjoyed fewer opportunities for promotion to more senior positions.’
    • ‘It was the senior scholar rather than the younger academic whose books and articles would win him promotion to the rank of ‘full’ professor.’
    • ‘They must now regroup and continue their push for promotion to the senior ranks.’
    • ‘For promotion to higher ranks and higher salary a certain number of years spent in the lower ranks and the passing of further examinations are required.’
    • ‘Who would have believed it a year ago when Laois won promotion to the top flight almost by default, having struggled through the lower division?’
    • ‘There now exists in organizations less opportunity for promotion, social advancement, and higher status than was available in the past.’
    • ‘One would imagine that clear thinking, as reflected in clear speech, would have been a prerequisite to promotion to that high rank.’
    • ‘In every facet of life, promotion to a position of responsibility assumes certain pre-requisites.’
    • ‘The firm announced Boyle's formal promotion to the ranks of general salesman at a salary of $1,800 per annum.’
    • ‘They were forbidden to apply for promotion to the position of captain in 2000 and last year because the posts were reserved for designated groups.’
    • ‘Her professional life continues its steady ascent, and the novel culminates with her promotion to the position of assistant minister of education.’
    • ‘What are the expectations for tenure and promotion in a broad sampling of U.S. colleges and universities?’
    • ‘The fact is that the way you choose to spend at least a portion of your free time could determine whether you or someone else gets the next promotion.’
    • ‘Training and development in this culture occurs in regular phases, particularly before promotion to a higher position.’
    • ‘For today, as earlier noted, time with troops has become the ultimate measure of worthiness for promotion to the highest ranks.’
    • ‘Retirement of officers at these early ages deprives them of promotion to higher ranks and, therefore, a better pension.’
    • ‘The opportunities for promotion may come sooner.’
    • ‘This may say something about which journalists are singled out for promotion to the prestigious position of columnist.’
    preferment, upgrading, move up, elevation, advancement, advance, step up, step up the ladder, aggrandizement
    View synonyms
  • 4Chemistry
    The action of promoting a catalyst.

    • ‘This analysis indicated that, tentatively, increased stem elongation was accompanied by a promotion of cutin monomer hydroxylation.’
    • ‘A fourth target just over the horizon might be the promotion of local nitric oxide synthesis in bone by statins.’


Late Middle English (in promotion (sense 3)): via Old French from Latin promotio(n-), from promovere ‘move forward’ (see promote).