Definition of prime time in English:

prime time

noun

  • The regularly occurring time at which a television or radio audience is expected to be greatest, typically the hours between 8 and 11 p.m.

    ‘the Olympics dominated 59% of prime time’
    • ‘The program took two-and-a-half years to make and is about to air on Israeli prime-time television.’
    • ‘More importantly the weekly, prime-time broadcast of a televised play was a statement that theatre was an important part of our daily life.’
    • ‘He is actively going out there and putting himself on prime-time news shows and morning shows to promote this book.’
    • ‘The study reviewed the contents of prime-time evening news bulletins of the four broadcasters.’
    • ‘The programme was promoted to a prime-time evening slot.’
    • ‘The study, carried out by Leicester University, found that alcohol appears every eight minutes in prime-time television soaps.’
    • ‘For example, in prime-time television, three times more male than female characters are obese.’
    • ‘Gruth Is Uachdar is a family drama designed for an early evening prime-time slot.’
    • ‘That a major prime-time show reflects this viewpoint is honestly quite disturbing to me.’
    • ‘The governor has shown flashes of the same bluntness in his prime-time campaigning.’
    • ‘Women, especially housewives, form a major chunk of the prime-time viewers.’
    • ‘Let me ask you this, what can we expect, Karen, tonight from the two prime-time speakers?’
    • ‘A family from Heysham will star in a new prime-time TV show this weekend.’
    • ‘Indeed, for the first time ever, cable surpassed free TV in prime-time viewing share last year.’
    • ‘But those seeking a shift to higher-quality programming on prime-time television are likely to be disappointed.’
    • ‘Babes in the Wood was her first prime-time acting role, and she has just completed a couple of film parts.’
    • ‘Lots of other reporters were arriving at this early hour for their prime-time spots.’
    • ‘The level of prime-time viewership now's probably as low as it's ever been in the history of television.’
    • ‘It was unprecedented for a prime-time drama from a major network to be so timely in its commentary.’
    • ‘Quite simply, they hope the prime-time publicity will fatten their client base.’

Pronunciation:

prime time

/ˈprīm ˌtīm/