One of the mysteries of the English language finally explained.
1Denoting a product whose sales are greatly influenced by its price.
- ‘Because continuing community college students are one of the most price-sensitive groups in higher education, they are more likely to stop out or drop out entirely when the cost of attending increases.’
- ‘In the extremely price-sensitive furniture industry, customers are typically wheedled into opening their wallets during ‘one day only!’’
- ‘He has steered his $1.5 billion portfolio into some of the most price-sensitive stocks in the business.’
- ‘Dealers say it was priced too high for the extremely price-sensitive Indian car market.’
- ‘He concluded that rich media markets and consumer electronics are helping drive unit growth, but revenues will not increase at the same rate due to price-sensitive application issues.’
- 1.1 (of information) likely to affect share prices if it were made public.
- ‘Never before have we published such price-sensitive information.’
- ‘Nonetheless, he said listed companies have an obligation to ensure fair and even dissemination of price-sensitive information.’
- ‘However, the establishment of proper investor and media relations is critical, and companies need to be mindful of corporate governance guidelines and the handling of price-sensitive information.’
- ‘The stock will remain suspended pending the release of price-sensitive information.’
- ‘According to London Stock Exchange regulations, directors cannot deal when they are in possession of price-sensitive information, or in the two months before an earnings' announcement.’
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