Definition of price-cutting in US English:

price-cutting

noun

  • The action or practice of reducing the price of goods for sale, especially in order to compete with other traders.

adjective

  • That (habitually) lowers its prices.

Origin

Late 19th century; earliest use found in Political Science Quarterly<br>early 20th century; earliest use found in Rudyard Kipling (1865–1936), writer and poet.