Definition of price in US English:



  • 1The amount of money expected, required, or given in payment for something.

    ‘land could be sold for a high price’
    ‘a wide selection of tools varying in price’
    • ‘Expect prices to range from crosstown cab fare to a few hundred bucks.’
    • ‘By law, all publicans are required to display their prices and can be fined for charging more than advertised.’
    • ‘It may be a loose button or a caught thread, but these will take you time to repair and it means the item is not of the standard required by the purchase price.’
    • ‘This could mean a significant amount of money, since diamond prices leap at certain popular sizes.’
    • ‘It's extremely strange to me that you could expect the same price in every market.’
    • ‘The best solution is a controlling body under the Government for ensuring a reasonable price for all agricultural produce.’
    • ‘The bank's share price also went up by 3.6 per cent to 1223 pence.’
    • ‘Farmers are now expecting prices to lift by an equivalent amount.’
    • ‘Rising fuel prices are cutting into all incomes particularly for farmers.’
    • ‘Wages and prices fall in money terms, but the nominal value of debt remains unchanged.’
    • ‘House prices are an important factor in the economy in Britain, where most families own their own homes.’
    • ‘With foreign onions flooding the market, he cannot expect a fair price for his produce.’
    • ‘Crude oil prices have risen about 50 % since the start of the year (chart).’
    • ‘In fact, market efficiency does not require prices to be equal to fair value all of the time.’
    • ‘Hotels reduce rates, airfare prices drop and vacation packages may be hundreds less.’
    • ‘They are expected to cut prices and accept lower profit margins.’
    • ‘He said there is a definite price drop in the price of three-bedroom semi-detached houses.’
    • ‘Mr Ellis said that with little prospect of a substantial rise in interest rates, house prices were expected to continue increasing.’
    • ‘Crude oil prices have been steadily rising since the late 1990s.’
    • ‘Retailers expected the price to vary less as regular shipping of US beef is slated to start in mid May.’
    cost, asking price, selling price, charge, fee, terms, payment, rate, fare, levy, toll, amount, sum, total, figure
    View synonyms
    1. 1.1 The odds in betting.
      • ‘Yet it was clear that Wintle had not cheated - the horse had run on its dubious merits each time, as its price in the betting market showed.’
      • ‘So if you can't find a runner at a square price to bet against these horses, simply pass on the race entirely.’
      • ‘Displayed wager prices are updated in real time as price changes occur.’
      • ‘York shops took scores of smaller wagers at prices ranging right down to 10 / 1.’
      • ‘Generally speaking, the online bookmakers give the best betting prices to the public.’
    2. 1.2archaic Value; worth.
      ‘a pearl of great price’
      • ‘The King, after a great many signs and tokens of grace and favour, took from his own neck a jewel of great price, with the picture of Philip, his father, on the one side, and his own on the other.’
      • ‘Next was led the King's horse for that day, together with his son's; the King's saddle and furniture most richly beset with stones of great price and beauty.’
      value, financial value, monetary value, asking price, selling price, cost
      View synonyms
  • 2An unwelcome experience, event, or action involved as a condition of achieving a desired end.

    ‘the price of their success was an entire day spent in discussion’
    • ‘But for many moms, the downsides are a small price to pay for the increased time they get to spend at home.’
    • ‘For the majority, however, signing away moral rights is likely to become the unwelcome price of doing business.’
    • ‘But it quickly became apparent that James has paid a high price for his success.’
    • ‘This wrenching experience may be bearable when it is the price to be paid for development.’
    • ‘He didn't tell us that even after paying such a heavy price, success was far from assured.’
    • ‘Perhaps the price of experience is that nothing seems strange any more.’
    • ‘He considered indignity a small price to pay if he could continue to provide for them.’
    • ‘France desperately needed to reduce the scale of her military commitments, and the crown was prepared to pay a heavy price to achieve this.’
    • ‘We owe it to those who bore the burden and paid the price before us, and we also owe it to those who will come after us.’
    • ‘Curtailing innocent kids' rights to go where they've no business and are universally unwelcome is a small price to pay for some peace.’
    • ‘Maynard says the sacrifices are a small price to pay for the rewards.’
    • ‘Wallace often looks sheepish when admitting that his family has paid the price of his political success.’
    • ‘Yes, yes, yes, the road ahead may be a difficult one and the price to be paid may be high, they said.’
    • ‘You must be willing to pay the price to pursue and to achieve your goal.’
    • ‘That player may also pay a high price for success by destroying many other aspects to his life.’
    • ‘But surely one year of disappointment is a small price to pay for the long-term future of York Wasps.’
    • ‘They are keen to pay the price of Wang's success, not only because he is a winner but because the sport needs him.’
    • ‘One pays a heavy price under contemporary conditions for clinging onto that sort of conception.’
    • ‘You pay a price, I'm sure, but the experiences and stories within you are endless.’
    • ‘And it will clarify how you'd even be willing to pay the price of pain to achieve it!’
    consequence, result, cost, toll, penalty, sacrifice, forfeit, forfeiture
    View synonyms


[with object]
  • Decide the amount required as payment for (something offered for sale)

    ‘the watches in this range are priced at $14.50’
    • ‘Sea tours are usually priced at a reasonable rate for tourists and can be found almost anywhere!’
    • ‘The full colour magazine is published by Bairds in Antrim on a quarterly basis, and priced at €4.50.’
    • ‘Also pictured is the Kennedy coffee table with drawers which is priced at £1,495.’
    • ‘There are some companies we think are still priced at attractive rates and have the ability to grow their earnings.’
    • ‘Many of these icon wines are very flavourful and pleasant, and if they were priced at their true worth they would be justifiable.’
    • ‘Ashmore said houses sold as long as they were priced at sensible levels.’
    • ‘John Rohan Auctioneers is handling the sale of this property which is priced at £220,000.’
    • ‘One barrier had been that most customers were paying for time spent online, whereas broadband is priced at a flat rate on a monthly basis.’
    • ‘The new car is due to go on sale here in ten days' time, priced at £84,000.’
    • ‘The 200 year history in Australia has largely been that water has been priced at the cost of producing it.’
    • ‘Tickets are now on sale from any of the committee members and are priced at £10.00.’
    • ‘A rebate of 10 per cent is being offered on the artwork that is priced at Rs.4,640.’
    • ‘Rank shares are priced at 290p, a valuation of 12 times prospective earnings for this year.’
    • ‘Get in contact with the real estate professionals in a different area to find property that is priced at a lower rate.’
    • ‘Apartments are priced at three rates, depending on the rental guarantees attached.’
    • ‘The books are priced at $29.95 and are on sale at most local bookstores and outlets.’
    • ‘My favourite part in their books is the lore on rare books, how to identify a First Ed and what classic Modern Firsts are priced at.’
    • ‘One of the houses is the show unit and is priced at €197,500 including all furniture and fittings.’
    • ‘This is a world where information is freely available or priced at fair market value rates.’
    • ‘The soft drinks meant for export were priced at a cheaper rate that those for internal sale, and were not subject to VAT.’
    fix the price of, set the price of, put a price on, cost, value, rate, evaluate, assess, estimate, appraise, assay
    View synonyms


  • at any price

    • No matter what expense, sacrifice, or difficulty is involved.

      ‘they wanted peace at any price’
      • ‘The statesman's maxim shall be peace, and peace at any price.’
      • ‘History is littered with examples of ill-conceived attempts to keep the peace at any price.’
      • ‘It's difficult to resist the feeling that some ideas have been dreamed up by scientists desperate to make a name for themselves at any price.’
      • ‘He remained hopeful that the state telecom would be sold by the end of the year but he reiterated that would not be done at any price.’
      • ‘However, he favored orchid collectors as his customers since they would buy a new hybrid or rare genus of orchid at any price.’
      • ‘They wanted to reach the top at any price, literally starving and slaving to find success and fame.’
      • ‘The airport is crowded with people clamoring for a seat at any price.’
      • ‘The rule of law must not and cannot be compromised at any price or for any reason.’
      • ‘If you are determined to go at any price, though, there's still a chance as a few tickets are going to be held back and auctioned off.’
      • ‘For those who are still adamant to return to their old villages at any price, there are hard conditions.’
      whatever the price, whatever the cost, at whatever cost, no matter the cost, no matter what the cost, cost what it may, regardless
      View synonyms
  • at a price

    • Requiring great expense or involving unwelcome consequences.

      ‘his generosity comes at a price’
      • ‘While it is an honour for any town to have been given host town status, this honour has come at a price.’
      • ‘The company had an excellent staff retention rate, but rapid expansion came at a price.’
      • ‘Peace comes at a price and is not the natural order of things.’
      • ‘Trouble is, the freedom to publish, it appears, now comes at a price - that which I cannot afford to pay.’
      • ‘But if her autobiography is anything to go by, her success has come at a price.’
      • ‘It was, he admits, a dream performance for him, but it was achieved at a price.’
      • ‘It's true natural wilderness, with a peace of spiritual proportions, but it comes at a price.’
      • ‘So long as you realise that convenience comes at a price, then by all means take the easy way out.’
      • ‘When the scheme is up and running, quality water will be on tap, but at a price.’
      • ‘Learning, dear reader, comes at a price, like everything else that life has to offer the common man.,’
      at a high cost, at a high price, at considerable cost, for a great deal of money
      View synonyms
  • beyond (or without) price

    • So valuable that no price can be stated.

      • ‘‘You are,’ my mother would say, ‘the queen of the world, the jewel of the lotus, the pearl without price, my secret treasure.’’
      • ‘After all, the integrity of the nation's economic statistics gathering institutions is beyond price: Many thousands of businesspeople use those statistics as a resource every day.’
      • ‘That she completed the course gave her an emotional gift beyond price.’
      • ‘We've also learned people are more important than things; good neighbours, friends and relatives are without price; and memories are more important than possessions.’
      • ‘The rewards for being a family physician are often without price.’
      • ‘Most people who found a faded suitcase in the attic would probably consider it worthless, but for Michel Levi-Leleu, the Frenchman claiming the relic, it is beyond price.’
      • ‘What you will gain is your people's confidence in your fairness and honesty, an asset beyond price to a manager.’
      • ‘But what people value and the way that they interact with a product goes beyond price.’
      • ‘The mementoes and film were beyond price - yet useless to anyone else.’
      • ‘He never complained about dialysis, arguing that the months gained were beyond price, beyond inconvenience.’
      of incalculable value, of incalculable worth, of inestimable value, of inestimable worth, of immeasurable value, of immeasurable worth, invaluable, priceless, without price, worth its weight in gold, worth a king's ransom
      View synonyms
  • a price on someone's head

    • A reward offered for someone's capture or death.

      • ‘He encounters Red Indians, who give him a wife and a new name, Man Who Fights In Dress, later catching up with O'Bannon, with whom he joins forces, riding to Culver City with a price on his head.’
      • ‘She had known she had a price on her head, known she was wanted by the City.’
      • ‘Even the unassuming Woolyford had a price on his head - but in comparison, Cord Roy's was the biggest (if it were combined with the rest of his gang).’
      • ‘‘There's a price on his head so high I've thought of turning him in myself,’ she joked while reaching for her water goblet.’
      • ‘But though there was a price on Angus Dubh 's head - enough to keep a tell-tale in luxury for the rest of his wretched life - none had broken silence.’
      • ‘Speaking from an undisclosed location, the rebel leader, who carries a price on his head, said the King had closed all doors for negotiations with his action.’
      • ‘When Tommy kills a couple of Randall's gang, prompting the town bully to put a price on his head, Will abandons everything he's spent his life building to ride off with his brother.’
      • ‘There was already a price on his head for thievery.’
      • ‘She didn't doubt that there was a price on her head, but she'd do everything in her power to keep it from ever being collected.’
      • ‘Furthermore, there is a price on his head, dead or alive.’
      reward, bounty, premium
      View synonyms
  • price oneself out of the market

    • Become unable to compete commercially.

      • ‘We simply cannot afford to price ourselves out of the market,’ he said.’
      • ‘Soaring cinema ticket costs mean Colchester's Odeon is pricing itself out of the market, a movie buff has claimed.’
      • ‘Coastal property is flatlining after pricing itself out of the market, and rising crime and overcrowding are also conspiring to drive buyers inland.’
      • ‘He says vacancies are up because rent decontrol allowed landlords to raise rents once tenants left, until they virtually priced themselves out of the market.’
      • ‘People should also remember that even though the general public are willing to pay for peace of mind, a time will come when any organisation can price itself out of the market, no matter what service it is offering.’
      • ‘The study suggested that in a number of cases, contractors who pay their workers the minimum wage actually price themselves out of the market in many sectors, particularly agricultural and construction work.’
      • ‘Property has practically priced itself out of the market at this stage, with the spectre of oversupply looming in many towns around the country and prices still surging forward.’
      • ‘In a glut of greed, some owners were literally pricing themselves out of the market.’
      • ‘Tourism is off, and tourism officials have warned restaurants and hotels they risk pricing themselves out of the market…’
      • ‘When it comes to food and beverages we are pricing ourselves out of the market when we must be competitive.’
  • put a price on

    • Determine the value of.

      ‘you can't put a price on what she has to offer’
      • ‘It's hard to put a price on beauty, but property values of homes whose landscapes include mature trees are 5 to 20 percent higher than those without them.’
      • ‘Together with wife Kathryn he has just moved from a modern penthouse flat to a more private detached split-level house, with a neatly tended garden and a panoramic view of the sea you couldn't put a price on.’
      • ‘That's the guardian angel, that's worth everything - you can't put a price on that.’
      • ‘The first time you save a life is something you cannot put a price on or put into words.’
      • ‘There is one thing that money can't put a price on and that is friends and family.’
      • ‘You can't put a price on the embarrassment when you are sitting in the auditorium during a performance and your phone rings.’
      • ‘‘Victor's eye test was free because his family has a history of glaucoma but the cost of an eye test is only £14 and you can't put a price on your eyesight,’ she said.’
      • ‘We provide children in the area with a social life and you cannot put a price on that, but we are so short of cash.’
      • ‘Yes, money is tight, but you can't put a price on all the joy she gives me.’
      • ‘They will get back the purchase price plus legal costs, but the turmoil it has caused is hard to put a price on.’
      fix the price of, set the price of, put a price on, cost, value, rate, evaluate, assess, estimate, appraise, assay
      View synonyms
  • what price —?

    • Used to ask what has become of something or to suggest that something has or would become worthless.

      ‘what price justice if he were allowed to go free?’
      • ‘So what price the trust in this company, which has enjoyed the residue of much mutual goodwill built up over generations?’
      • ‘I also addressed the Post Workers' Union meeting at St George's Hall in the company of Coun Margaret Eaton and Marsha Singh MP - what price that effort.’
      • ‘With the countryside slathered in chemicals and the parks sanitised in the name of ‘safety’, what price our ‘heritage’?’
      • ‘But what price his reputation if it had to rest alone on the output of that wilderness period?’


Middle English: the noun from Old French pris, from Latin pretium ‘value, reward’; the verb, a variant (by assimilation to the noun) of earlier prise ‘estimate the value of’ (see prize). Compare with praise.