Definition of prestige pricing in English:

prestige pricing


  • The practice of pricing goods at a high level in order to give the appearance of quality.

    • ‘Part two, ‘Wealth and the Quest for Prestige,’ describes how faculty preferences influence development policies, the quest for program rankings, and prestige pricing.’
    • ‘This type of prestige pricing is often associated with higher quality services, genuine technical advantage, or some sort of unique selling point.’