One of the mysteries of the English language finally explained.
The exclusive rights of a beverage maker or distributor to have its products sold at a particular venue, event, or institution.‘the fiercest competition is between Coke and Pepsi over pouring rights to sell on campus’
- ‘The cola giant will have pouring rights at 130 venues, first dibs on promotional and sampling opportunities at events, plus sponsorship rights for numerous events.’
- ‘The pact covers pouring rights and signage at venues that it controls, a ‘first-look’ at all assets and promotional activity such as ticket giveaways and sampling.’
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