Definition of pouring rights in English:

pouring rights

plural noun

US
  • The exclusive rights of a beverage maker or distributor to have its products sold at a particular venue, event, or institution.

    ‘the fiercest competition is between Coke and Pepsi over pouring rights to sell on campus’
    • ‘The pact covers pouring rights and signage at venues that it controls, a ‘first-look’ at all assets and promotional activity such as ticket giveaways and sampling.’
    • ‘The cola giant will have pouring rights at 130 venues, first dibs on promotional and sampling opportunities at events, plus sponsorship rights for numerous events.’