Definition of patronize in US English:

patronize

(British patronise)

verb

[with object]
  • 1Treat in a way that is apparently kind or helpful but that betrays a feeling of superiority.

    ‘she was determined not to be put down or patronized’
    • ‘The vast majority won't and it's more than patronising to assume they aren't worthy of democracy.’
    • ‘Apparently 72% of people have found letters from some organisations so patronising, insulting, confusing and full of jargon that they have cut all ties with them.’
    • ‘In the past financial institutions may have taken a patronising attitude towards women.’
    • ‘It was, in some cases, patronizing to the point of contempt.’
    • ‘My voice was patronizing, and Ben turned and glared at me.’
    • ‘You will see here how condescending, arrogant, and patronizing these people can be.’
    • ‘They are patronizing and condescending to their clients (not to mention deceptive).’
    • ‘Ellis is a decent man in many ways, but he has a loftiness, an aloofness, that supporters and players find patronising.’
    • ‘Despite the superior and patronizing tone of his voice, there was a deep concern.’
    • ‘Is my sympathy condescending and patronizing?’
    • ‘All are born aristocrats, and their bearing is dignified, even though at times it is also a tiny bit arrogant and patronizing.’
    • ‘That kind of helpful ‘input’ is a tad patronizing.’
    • ‘Many housing executives view people from a very paternalistic and patronizing attitude.’
    • ‘These last shots betray a sentimentality and patronizing attitude inherent in the film's setting.’
    • ‘She listened to their complaints and she offered some criticism of her own but she was never patronizing or condescending.’
    • ‘This paternalistic idea is patronising to many hardworking families who make a myriad of complicated choices every day.’
    • ‘Removing responsibility from victims is not a kindness; it is patronizing and perpetuates the problem.’
    • ‘They often display snobbish, disdainful or patronizing attitudes.’
    • ‘And, of course, avoid anyone who is patronizing or condescending.’
    • ‘Other times a high level of support is intrusive and patronising.’
    treat condescendingly, treat with condescension, condescend to, look down on, talk down to, put down, humiliate, treat like a child, treat as inferior, treat with disdain, treat contemptuously, treat scornfully, be snobbish to, look down one's nose at
    condescending, supercilious, superior, imperious, haughty, lofty, lordly, magisterial, disdainful, scornful, contemptuous, cavalier, snobbish, pompous
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  • 2Frequent (a store, theater, restaurant, or other establishment) as a customer.

    ‘restaurants remaining open in the evening were well patronized’
    • ‘People who do not travel into cities to work are much less likely to patronize restaurants, theatres and shops.’
    • ‘Nobody is forcing shoppers to patronize grocery stores that offer discount cards.’
    • ‘Man, if I lived in San Francisco, I'd be patronizing his shop daily.’
    • ‘They run the neighborhood restaurants, bicycle stores, and flower shops you patronize.’
    • ‘There you will be able to patronise the verandah café, enjoy the gardens, and visit the mini vineyard.’
    • ‘This is a great time to patronize your local shops, too, they'll be liquidating as well.’
    • ‘In the ad, a father tries to explain to his son why no customers patronize the family restaurant, which mainly sells pork meat-ball soup.’
    • ‘Do locals not have rights to patronize establishments in their own country?’
    • ‘‘Such food festivals are popular because those who regularly patronize the restaurant, appreciate a change in the menu,’ he added.’
    • ‘Expensive restaurants are patronized at supper time by a new breed of business executives who combine dining with professional interaction.’
    • ‘Only the most determined and wealthy supermarket-haters will continue to patronise the small shops that are trying to make a go of it again.’
    • ‘Bar owners and restaurant owners are complaining of a decrease in revenue, as people are staying home and not patronising the establishments.’
    • ‘In the past many visitors have patronized my shop and this is usually quite profitable.’
    • ‘He said two types of consumers patronize dollar stores.’
    • ‘If employees don't patronize the stores, then it's difficult to see how they can expect customers to do so.’
    • ‘I like to patronise local restaurants as well as ones that are exotic and new.’
    • ‘Sponsorships like these keep the store's name firmly in the minds of local bowhunters and motivate them to patronize the store.’
    • ‘Consumers can help, too, by patronising their local shops and shunning the multiples.’
    • ‘In some urban shopping centres cinemas are another excuse for patronising the local shops.’
    • ‘Some customers patronize the store every two or three months; some of the very top spenders come in three to five times a week.’
    do business with, buy from, shop at, be a customer of, be a client of, bring custom to, bring trade to, deal with, trade with
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    1. 2.1 Give encouragement and financial support to (a person, especially an artist, or a cause)
      ‘local churches and voluntary organizations were patronized by the family’
      • ‘Opposite this building was the Alexandra Tea Room, at 18 Rissik Street, which Gandhi used to patronise and support financially, and where he promoted vegetarianism.’
      • ‘The emperor, his family and his officials patronized poets, philosophers and painters.’
      • ‘The organisers thank all who patronised the function and also everyone who donated prizes for the raffle.’
      • ‘Religion was similarly important, as he patronized Lutheran pastors and sponsored Lutheran children in this confessionally-mixed city.’
      • ‘The organisers wish to thank all who patronised the event.’
      • ‘Members create, finance and patronize the cooperative.’
      • ‘He promoted and patronised the artists in the Pre-Raphaelite Brotherhood hoping they might provide a new and noble British Art.’
      • ‘She promoted courtly love and patronized important poets of the day.’
      • ‘He was patronized by the Pisani family and he was the official portrait painter to the Venetian academy.’
      • ‘While artists working in cities had their own studios, provincial painters were usually itinerants and sometimes lived with the families who patronized them.’
      • ‘Is it really the type of organization you should be patronizing?’
      • ‘They also proved quite cultured, patronising art and architecture and encouraging literary pursuits.’
      • ‘Those who did not go this far might nevertheless insure their souls and those of their family by founding or patronizing a religious community.’
      sponsor, back, fund, finance, be a patron of, promote, further, foster, help, aid, assist, support, encourage, champion, protect
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Pronunciation