Definition of patronage in English:

patronage

noun

  • 1The support given by a patron.

    ‘the arts could no longer depend on private patronage’
    • ‘Poor patronage for the art had forced the artistes to take up alternative employment for a living.’
    • ‘Private patronage was scarce and was dominated by expatriates and a small bourgeoisie.’
    • ‘But cooperatives also look to their members for necessary support, patronage and direction.’
    • ‘But due to lack of finance and patronage, the students lost interest in the art.’
    • ‘The first exhibition devoted to the collection formed by the Queen Mother reflects her interest in and patronage of contemporary artists from the 1930s onwards.’
    • ‘Without the patronage of readers like you at home, none of this would be possible.’
    • ‘Of course, philanthropy and patronage have always played a primary role under capitalism, and even earlier.’
    • ‘Both encourage government patronage of the arts.’
    • ‘The West maintained a system of state, industrial, and private patronage.’
    • ‘Evidence of this philanthropic attitude can be seen all over this country in the very large number of Victorian public buildings built with private patronage.’
    • ‘The social respectability of science attracted the patronage of wealthy and influential figures.’
    • ‘As an artist I rely upon the support and patronage of a public audience; I rely upon my words and images being seen as I created them.’
    • ‘He wanted to be taken seriously as a composer and attract the patronage of the powerful, but he also delighted in showing-off in front of audiences.’
    • ‘Exploration, however, depended upon private patronage despite theorists imploring that maritime expansionism should be state-sponsored.’
    • ‘Reed's generous patronage of contemporary American artists was exceptional in the early nineteenth century.’
    • ‘It enjoyed no government funding and no guarantee of private patronage.’
    • ‘Thank you for your continued patronage, input, and support.’
    • ‘The aim is to encourage patronage, so that access is improved and road congestion and environmental impacts are reduced.’
    • ‘That sort of sponsorship or patronage I should say, just goes way back.’
    • ‘Your support and ongoing patronage is very much appreciated.’
    • ‘The artists can get their funding the old fashioned way… through private patronage.’
    sponsorship, backing, funding, financing, philanthropy, promotion, furtherance, help, aid, assistance, support, guaranty, encouragement, championship, advocacy, defence, protection, guardianship, aegis, auspices
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  • 2The power to control appointments to office or the right to privileges.

    ‘recruits are selected on merit, not through political patronage’
    • ‘The film highlights the immense power and patronage of the church.’
    • ‘This degree of control over the inheritances and marriages of the wealthiest people in the kingdom meant that the king's powers of patronage were immense.’
    • ‘Even though royalty no longer holds the power of life and death, they still hold the power of patronage.’
    • ‘This belief was most evident in his use of royal patronage and in his appointments of councillors.’
    • ‘Ancient assemblies such as the House of Lords are predicated on men's power, patronage and personal dominion.’
    • ‘In most states it is a one-time appointment, and a form of political patronage.’
    • ‘If he could not succeed himself, his whole political framework of support and patronage would be interrupted.’
    • ‘At the same time its patronage and its power were greatly extended.’
    • ‘In the past the civil service was used as an employment office for political patronage.’
    • ‘Two decisions, both reeking of political patronage, were most important in influencing the control of Australia's media.’
    • ‘The crowning reform in Britain in the 1850s was the abolition of appointment by political patronage in favour of competitive examination.’
    • ‘That's a tall order, especially without the kind of patronage the possibility of power provides.’
    • ‘Over-zealous political patronage, greed and power are behind the latest saga, no doubt.’
    • ‘A cynical politician who believed in the power of patronage, he knew almost everyone of importance in Scotland and how to appeal to their self-interest.’
    • ‘Such cheating and corruption thrive due to political patronage and the complicity of the authorities who are supposed to protect the citizen's interests.’
    • ‘She dominated the distribution of court patronage and her political influence increased as the years progressed.’
    • ‘Imperial authorities also used their powers of patronage or appointment, the mechanisms of taxation, and the provision of public works, to the same end.’
    • ‘He or she will also have considerable patronage in making appointments to groups, including the police authority.’
    • ‘In return for common contributions, the subjects of all the kingdoms should have equal access to offices and patronage.’
    • ‘Leaders of other parties have powers of patronage and can select their own people in positions.’
    power of appointment, right of appointment, favouritism, nepotism, partisanship, partiality, preferential treatment
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  • 3A patronizing or condescending manner.

    ‘a twang of self-satisfaction—even patronage—about him’
    • ‘Without a hint of patronage or condescension, he shows how both characters are victims of circumstance.’
    condescension, patronizing, deigning, stooping, disdain, disrespect, scorn, contempt, mockery
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  • 4The regular business given to a store, restaurant, or public service by a person or group.

    ‘the direct train link was ending because of poor patronage’
    • ‘The store, clearly overwhelmed with new customers, had a sign on the door that limited patronage to just 10 customers at a time.’
    • ‘Casters and carvers depended on commercial patronage.’
    • ‘At the time we were aboard, there was a small but well selected book collection, which included children's books, that attracted considerable patronage.’
    • ‘Tom was a very hardworking person who worked the land and his haulage business enjoyed the patronage of a wide clientele over the years.’
    • ‘Immigration has enriched the range of restaurants, and restaurant patronage is rising.’
    • ‘The rows of motorbikes parked in front of the toddy shop betrays its large patronage among the yuppie crowd.’
    • ‘The Transport Secretary also claimed there had been substantial increases in bus patronage, including in Leeds.’
    • ‘My own patronage of his shop has been steadfast over these 27 years since that initial purchase.’
    • ‘Public transport patronage in Sydney and Melbourne more than quintupled between 1890 and 1930 but slumped in the 1930s.’
    • ‘Instead patronage increased only at a rate of between 2 and 4 percent annually.’
    • ‘Still, while many downtown galleries are challenged by their isolation, they still manage to attract a healthy patronage.’
    • ‘Its proven client patronage is clearly stronger than ever.’
    • ‘A picket outside the casino earlier this month attracted about 80 people and resulted in a loss of patronage.’
    • ‘But like all service industries, whether subsidised or not, its ultimate survival depends on patronage.’
    • ‘Loyalty programmes work on the basis of providing rewards to customers in return for their continuing patronage.’
    • ‘The loyalty scheme would reward only online customers for their patronage, persuading those who don't buy online to test the water.’
    • ‘I need to prepare for a new chapter in my coffee shop patronage.’
    • ‘Many restaurants were reluctant to participate in this study, believing it might interfere with customer patronage or employee service.’
    • ‘In these circumstances, the appropriate bus priority treatment may be analysed using the predicted traffic conditions and bus patronage levels.’
    • ‘In order to encourage ongoing patronage of a particular store, loss-leaders tend to be products that consumers buy frequently.’
    custom, trade, business, commerce, trafficking
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  • 5(in ancient Rome) the rights and duties or the position of a patron.

Origin

Late Middle English: from Old French, from patron ‘protector, advocate’ (see patron).

Pronunciation