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Departing from an expected or regular theme or issue.
- ‘We're not sure if Brian has drifted disastrously off-message here, or whether we're seeing the birth of a new piece of official market positioning spin.’
- ‘Ask a few leading questions and I find a man who is gleefully off-message in every respect.’
- ‘In public-relations terms, the colonel was a tad off-message.’
- ‘If it caused any anger or upset and in some way got the candidate off-message for the past last couple of days of the Wisconsin campaign, I meant no offense.’
- ‘The opposite, being off-message, is an uncomfortable experience, likely to lead to much tut-tutting and loss of privileges.’
- ‘This is not the first time that Ivor has found himself off-message with party mandarins.’
- ‘Off-stride and off-message during the campaign's final weeks, he never recovered.’
- ‘When some in the media go off-message over something like MMR, public health professionals complain that they are acting irresponsibly.’
- ‘The congressman has been increasingly off-message on Northern Ireland since becoming chair of the House Committee on Homeland Security.’
- ‘It's unfortunate that the developers are making the wrong kind of splash by being distinctively off-message.’
- ‘But I thought he was a bit off-form and off-message last night.’
- ‘One has a criminal component to it, and one is just seemingly a man significantly off-message.’
- ‘Then a late-August surge in the polls for the Vice President knocked his opponent off-balance, and off-message.’
- ‘When they are off-message, or just off-colour, people will notice and want to know why.’
- ‘That's the argument from off-message Labour candidates seeking to reassure wavering voters.’
- ‘The speaker was resolutely off-message, however, when he gave the keynote speech at the Press Fund lunch.’
- ‘The campaign professed not to be worried that the president had gone off-message.’
- ‘Only the Defence Minister was wildly off-message when he spoke of the ‘odd glitch or shortcoming’ in the provision of protective equipment.’
- ‘The historiographer of the New Scotland is badly off-message here.’
- ‘The candidate, by contrast, is constantly straying off-message and free-associating.’
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