Definition of off-brand in US English:



North American
  • usually as modifier An unknown, unpopular, or inferior brand of retail product.

    ‘you bought me off-brand sneakers instead of Keds’
    • ‘As for the denim jacket, I passed by the £70 Levi's jacket in favour of a £25 off-brand.’
    • ‘If you're considering off-brands, consider the potential cost of damaging your print head.’
    • ‘The whole thing was an off-brand, available at some local computer shops and at a big discount through mail-order.’
    • ‘The ‘off-brands’ as you call them may be very good clubs.’
    • ‘Well here is this off-brand, I've tried them myself, better then most and the cheapest I got.’