Definition of niche in English:

niche

noun

  • 1A shallow recess, especially one in a wall to display a statue or other ornament.

    • ‘They rounded a few turns, and the blackness was relieved by a bizarre variety of objects carefully nestled into wall niches: candles, oil lamps, kerosene lanterns.’
    • ‘The in crowd also favour Fort Rajwada, with lofty interiors by opera set designer Stephanie Engeln, including a sassy bar with a wall of glowing arched niches.’
    • ‘Zeno built a tall wall with about 20 niches for statues of gods and goddesses behind the stage.’
    • ‘Two niches in the long wall house traditional drinking fountains - devices that should be reintroduced in other cities, particularly in hot climates.’
    • ‘Positioned, in turn, at right angles to each pair of these chambers is a slightly smaller room that repeats the same format but with four niches on each lateral wall.’
    • ‘In it is a niche, wherein the statue of St. Canice stood, and inverted stone cones with eight grooves, or flutings, for holy water.’
    • ‘The inner rim of the wall has 64 niches and all but one have images of bare-breasted yoginis carved out of black chlorite.’
    • ‘There are eight niches awaiting statues inside and outside the library building, which was built by Shepherd's in 1926.’
    • ‘It has niches for two full-height statues on either side of the Virgin, probably for apostles, such as St John, or St Matthew and St Luke, in whose gospels she features prominently.’
    • ‘Large structures resembling churches with niches for life-like marble statues of the saints may be found in Metairie Cemetery.’
    • ‘Bernini also brought the more modest bust and half-length portrait figures in wall niches to new heights of pathos which were widely imitated in Catholic northern Europe, especially Flanders.’
    • ‘Interspersed between the openings of the rotunda were four arched niches set into the wall.’
    • ‘Separate chambers built into the sides of chultuns were big enough for a person to crawl into, and many include wall niches in which pottery and other items were placed.’
    • ‘The dominant feature of the playroom is a periwinkle blue storage wall that contains cabinets, drawers, a display niche, and a long, narrow counter.’
    • ‘The center of Schinkel's building also contained a large rotunda, modeled on the Pantheon in Rome, where statues of the ancient gods inhabited niches recessed in the circular floor.’
    • ‘The masculine dark timber floor complements the charcoal black upholstery accentuated by the lime green sofas in the niches along one wall.’
    • ‘It reminds one of those commemorative busts associated with Caesar's and Augustus's Rome, or of a statue made for a niche in a European manor house.’
    • ‘In 1549, Jafar founded Kudus Mosque and fastened the rock in its mihrab, a niche in the mosque wall facing Mecca.’
    • ‘The west wall near the kitchen formed a shallow niche.’
    • ‘Little sunlight pierces the gloom of the crypt, but it is possible to make out the fine 18th century clothes that dress the skeletons of the lawyers, doctors and nobles who have stood in niches along these walls for nearly 300 years.’
    recess, alcove, nook, cranny, slot, slit, hollow, bay, cavity, cubbyhole, pigeonhole, opening, aperture
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  • 2A comfortable or suitable position in life or employment.

    ‘he is now a partner at a leading law firm and feels he has found his niche’
    • ‘Dr. Kampanart is undoubtedly a successful man who has found his own niche and is comfortable in it.’
    • ‘And after not quite a year and a half since his decision to walk away from the game on his own free will, he has carved a comfortable niche for himself in retirement.’
    • ‘It prevents him from seeking freedom through social conventions and laws, from establishing a comfortable niche in conventional society.’
    • ‘Such Pagans are not receptive to challenges to their comfortable niche in their spirituality.’
    • ‘Once Kipling got his Nobel, he was kicked upstairs to the more respectable niche of assistant editor, as per the Pioneer apocrypha.’
    • ‘It will be interesting to see whether his next feature takes him into new territory or whether he elects to remain within the same, comfortable niche.’
    • ‘He is very comfortable with the niche he has carved out for himself.’
    • ‘I'd carved a very comfortable niche, so to speak.’
    • ‘This commitment to seeing the job done is Peter's niche, he adds.’
    • ‘Early in the 1930s, Jack found a comfortable niche in radio, going on the air for the first time in March 1932.’
    • ‘The trouble is that a lot of people have found a comfortable niche in Abkhazia's twilight existence.’
    • ‘It is, however, a return to the form which has given Banks a comfortable niche as the thinking person's science fiction writer.’
    • ‘Lou lives in the near future and has found a niche for himself within a group of autistic people who analyze data for a company, looking for patterns that the company can use in its business.’
    • ‘Incorrigibly dedicated to going deeper into the human personality and condition, how could Brando have found a comfortable niche in the film industry of the past several decades?’
    • ‘Parents ensured the best for their children and they, in turn, were bound in duty to look after their elderly parents, who were respected and given a comfortable niche in their homes.’
    • ‘They are narrow specialists after all, not generalists, and they are comfortable with their niche.’
    • ‘As no networks for ethnic women existed, there was no crutch to lean on and I had to find a suitable niche for myself without affirmative action assistance.’
    • ‘He developed his expressive skills and, simultaneously, found a comfortable social niche, allowing passers-by to see what he was doing and occasionally exchanging a few words.’
    • ‘We are all so comfortable in our own niche in the surfing world that we stay locked in a fight stance ready to pounce at the first threat to our way.’
    ideal position, calling, vocation, métier, place, function, job, slot, opportunity
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    1. 2.1Ecology
      A position or role taken by a kind of organism within its community. Such a position may be occupied by different organisms in different localities, e.g., antelopes in Africa and kangaroos in Australia.
      • ‘Some early humans may have started eating meat as a way to survive within their own ecological niche.’
      • ‘If a bulb plant is to develop to its full potential, it must be provided with good growing conditions and a suitable niche in the landscape where it can remain undisturbed without the need for its foliage to be prematurely removed.’
      • ‘At the same time, the various oral communities that live on the body are highly dependent on the environmental conditions that normally prevail within each niche.’
      • ‘All display similar ecological niches where they are most commonly found.’
      • ‘The ecological role and niche of coiled cephalopods can be studied by considering the common morphological characters of these fossils.’
  • 3A specialized segment of the market for a particular kind of product or service.

    ‘he believes he has found a niche in the market’
    ‘smaller cooperatives must find and develop a niche for their speciality product’
    • ‘Each of the major billing vendors has tried to carve out a niche within the cable industry.’
    • ‘At the next level, the select wine offerings going for $4.95 per glass, Little Penguin has found a comfortable niche.’
    • ‘Obviously, Fletcher has a knack for creating a useful product that fits a niche in the market.’
    • ‘It's the next age group, however, that has become the most recent industry niche.’
    • ‘Production managers prefer long production runs of standardized products, but marketers increasingly try to satisfy market niches with specially adapted products.’
    • ‘By its very nature, a good database provides background information that might suggest opportunities for direct marketing to specific segments or market niches.’
    • ‘Some improvements were made, and the engine found a long-lived niche in the British motor industry.’
    • ‘They fall in a very comfortable niche between domestic premium beers and craft-brewed beers.’
    • ‘The survivors include pharmacies that were able to trim costs, focus on customer service and find a niche or specialty, such as hospice service or diabetic equipment, she said.’
    • ‘Electric cars will probably remain a tiny niche of the auto industry until drivers see a serious expansion of charging stations.’
    • ‘With a quality product offering, they are market leaders within their niche.’
    • ‘Thanks to a dramatic jump in available varieties suitable for our growing niche, we're no longer the forgotten stepchild of the fruit-gardening world.’

adjective

  • Denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.

    ‘other companies in this space had to adapt to being niche players’
    ‘a niche show that ran on late-night television’
    ‘the video game industry is no longer niche’
    • ‘Movie theaters will disappear but will still have a niche market presence.’
    • ‘I personally think that the video component becomes more important the less niche your product is.’
    • ‘Look for niche websites geared toward specific industries.’
    • ‘These are niche market vehicles, not meant to appeal to everyone.’
    • ‘Companies that might get involved tend to be small because they consider these products niche, says Pandolfo.’
    • ‘It will likely remain a niche / luxury product for technology geeks and cinema buffs.’
    • ‘It's a niche product which means that it won't suit everybody; in fact it may not suit most people.’
    • ‘Once considered a niche business, the U.S. automotive specialty equipment industry is expected to rake in nearly $30 billion this year.’
    • ‘This indicates a lack of buzz which would hurt the film, unless it is well marketed to a niche audience.’
    • ‘Most indie films, with little to no money to publicize their films, rely on intimate knowledge of their niche markets.’

verb

[WITH OBJECT]
  • Place or position (something) in a niche.

    • ‘Honey is not as big as Essence, Heart & Soul is not as big as Essence, but a combined circulation of 500,000 is big enough where it has to be looked at, and it's also niched enough where advertisers can make more efficient buys for their targets.’
    • ‘Should we niche our offer more or generalise it more?’
    • ‘Whereas Mid-City has niched itself as a serious gym bordering on hard core, Chelsea Piers with its cafe, sundeck, day spa and more is an oasis in the city.’
    • ‘Anyway, here I am, being niched as The Guy Who Says Blogs Are Not For Making Money.’
    • ‘It is unfortunate but fairly likely that Griffiths will be niched and pigeonholed with this debut novel.’

Origin

Early 17th century: from French, literally recess from nicher make a nest based on Latin nidus nest.

Pronunciation:

niche

/niCH//nēSH/